Showing results by author "Scott Brinker" in All Categories
- Agile Practices to Make Marketing Smarter, Faster, and More Innovative
- By: Scott Brinker
- Narrated by: Walter Dixon
- Length: 6 hrs and 39 mins
Marketing management is racing to keep pace with the technological advances that are disrupting how customers connect and interact with brands. Instead of planning and producing a few big campaigns, marketers today must design and operate an explosion of continuous marketing touchpoints that evolve as quickly as their organization can manage.
Insightful but too long-winded.
- By Mr J I STEWART on 11-11-2019
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Non-member price: $28.69