Showing results by author "Pedro Schreier" in All Categories
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HAVE YOU MET BEHAVIORAL ECONOMICS
- By: Pedro Schreier
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Ever wondered why your customers do the bizarre things they do?Like, why do they buy a $5 latte every day but hesitate to buy your amazing $20 product that'll last a lifetime?Stop scratching your heads; it's not dandruff—it's your marketing strategy that needs a cure!Enter the world of Behavioral Economics: where psychology meets dollars and sense.
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