HAVE YOU MET BEHAVIORAL ECONOMICS cover art

HAVE YOU MET BEHAVIORAL ECONOMICS

HAVE YOU MET BEHAVIORAL ECONOMICS

By: Pedro Schreier
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 Ever wondered why your customers do the bizarre things they do?

Like, why do they buy a $5 latte every day but hesitate to buy your amazing $20 product that'll last a lifetime?

Stop scratching your heads; it's not dandruff—it's your marketing strategy that needs a cure!

Enter the world of Behavioral Economics: where psychology meets dollars and sense.Copyright Pedro Schreier Economics Leadership Management & Leadership Marketing Marketing & Sales Science Social Sciences
Episodes
  • This Is Why Stories Rock Sales - Ep. 10

    This Is Why Stories Rock Sales - Ep. 10
    Oct 10 2023
    Ever heard a story that just made you hit 'Buy Now'? Discover the art (and science) behind it with Emma and Jen. Grab your headphones, and let's dive in! #storytelling
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    5 mins
  • This Is Why We Love Bestsellers - Ep. 09

    This Is Why We Love Bestsellers - Ep. 09
    Oct 5 2023
    Ever bought a book just 'cause it's topping charts?

    The secret behind that irresistible 'Top Seller' allure REVEALED! 🏆💡 Find out why our brains can't resist what's trending.
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    4 mins
  • This Is Why We Pay To Lose - Ep. 08

    This Is Why We Pay To Lose - Ep. 08
    Oct 3 2023
    The secret psychology of bad investments REVEALED! 🤯 Discover why your brain LOVES to throw money down the drain! 💰🌀
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    3 mins
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