Showing results by author "Pam Didner" in All Categories

Are you utilizing AI in your marketing but unsure if you’re maximizing its potential? Wondering how to scale AI (artificial intelligence) marketing across your enterprise? If you answered "yes" to any of these questions, this book is for you. Ideal for B2B marketers, enterprise sales professionals, marketing ops specialists, revenue ops managers, growth marketers, email marketers, content creators, and anyone involved in sales and marketing, this book provides essential knowledge about AI.

Do you want to fulfill your true marketing potential or continue to do your B2B marketing jobs better? In "B2B Marketing and More With Pam Didner," you'll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation, and more. As a B2B Marketing consultant, author, and an award-winning B2B sales and marketing speaker, Pam emphasizes that marketing should leverage sales as another marketing channel, and sales should use marketing as a hidden salesforce. In other words, you need to learn to connect different digital marketing and sales dots! In each...