Pam Didner
AUTHOR

Pam Didner

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Pam Didner is a B2B AI strategist, keynote speaker, fractional CMO, and 5x author. She makes AI make sense for sales, marketing, and executives by helping companies align teams and drive measurable revenue impact. With 20+ years in corporate marketing, sales enablement, accounting, and supply chain, including senior leadership roles at Intel, she translates complex technologies such as large language models, GPT, Copilot, and Claude into practical, repeatable frameworks that teams can use on Monday morning. She works with Fortune 1000 companies and fast-growing enterprises to modernize go-to-market strategies.

What Pam is known for:
• B2B AI and Generative AI Marketing: author of The Modern AI Marketer series, now in its third edition, which gives marketing and sales teams playbooks and prompts to scale productivity, content, and GTM execution with Generative AI.
• Sales Enablement and GTM Alignment: Her work on bridging the gap between marketing investment and sales outcomes helps organizations align strategy, messaging, and execution across the funnel.
• Global and Scalable Content Strategy: Her frameworks help multinational companies keep brand consistency while scaling content across regions and languages.

Books by Pam Didner:
• The Modern AI Marketer in the GPT Era (3rd Edition, Tilt Publishing, 2026): a strategic guide to applying AI across modern marketing and sales workflows
• The Modern AI Marketer: Guide to Gen AI Prompts (3rd Edition, Tilt Publishing, 2026): 95+ ready-to-use B2B prompts for marketing, sales, and GTM teams
• Effective Sales Enablement (Kogan Page, 2018): a practical blueprint for sales and marketing alignment
• Global Content Marketing (McGraw-Hill, 2014): a framework for scaling content globally without losing impact, named one of Inc. Magazine's Top 10 Marketing Books of 2014

The Modern AI Marketer series began with the original 2020 edition, since revised and expanded into the GPT Era edition above.

Beyond consulting and writing, Pam has delivered keynotes and workshops on six continents at events including Content Marketing World, B2B Marketing Exchange, and MarketingProfs B2B Forum, and she hosted 225+ episodes of the B2B Marketing and More podcast. She is known for making AI practical, marketing strategic, and work, yes, fun.
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