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PPC.co
- By: PPC.co
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Paid search and paid social judged on profit rather than platform dashboards. Bidding structure, account architecture, creative testing, incrementality, audience strategy, and the budget conversations that decide whether a channel survives the quarter. Every episode takes a single decision a paid media manager is weighing — consolidate campaigns or split them, trust the platform's attribution or not, kill a channel or fund it properly — and reasons it out loud. It's written for the person who has to defend the spend, not the person who read a case study about it. Five or six minutes an ...
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