Showing results by author "Mark Pearson" in All Categories

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

In this thrilling mystery from the world’s #1 bestselling author, exclusive detective agency Private is on the hunt for London's most feared killer since Jack the Ripper. For Hannah Shapiro, a young American student, the nightmare began eight years ago in Los Angeles, when the owner of...

Private London: Booktrack Edition adds an immersive musical soundtrack to your audiobook listening experience! * Private goes on the hunt for London's most feared killer since Jack the Ripper. For Hannah Shapiro, a young American student, the nightmare began eight years ago in Los Angeles, when...

After partnering with eXp in 2020, Andrew & Mark have built successful estate agencies in Cumbria and are two of the top performing agents within the UK. From lead generation to post sales support, we're discussing everything that makes an estate agency successful. If you're running an estate agency or thinking of setting up on your own, we'll be providing tips and advice on how we've successfully sold over £80,000,000 worth of property over the past few years and became market leaders in our local areas.

Mark believes that success in investing, as in life, is the result of absolute clarity. In this high-energy podcast, Mark will share stories and provide clarity around investments in a way that just makes sense.

Welcome to the Brooke's Light Podcast - We are super excited to start off what we feel will be the beginning of something wonderful through the power of vulnerability and transparency. In 2018, my daughter - Brooke Pearson - was diagnosed with an extremely aggressive and rare form of cancer. During this journey of ups and downs we learned so much and it through it all Brooke's memory has shown us the Light. Her legacy has taught us that through the power of connecting with others, being vulnerable and courageous we can help others - even though they may not even know they need us. We ...

This collection of 42 first-person accounts about backpacking in Europe will awaken a taste for adventure in those who have yet to travel, and bring back memories for those who have. Romance, surprise, discovery, and wisdom all bubble through these authors’ riveting pieces.

Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others.

The Moonshots Podcast goes behind the scenes of the world's greatest superstars, thinkers and entrepreneurs to discover the secrets to their success. We deconstruct their success from mindset to daily habits so that we can apply it to our lives. Join us as we 'learn out loud' from Elon Musk, Brene Brown to emerging talents like David Goggins.