Showing results by author "Lon Safko" in All Categories

In marketing, one brand is always trying to outwit, out-advertise, and outspend its competitors, often costing millions of dollars to build their brand equity or brand value. It’s because the better we recognize a brand, the better we relate to that brand, the higher the value that brand has in our minds, and the safer we feel purchasing that brand. The higher the brand value in the minds of the consumers, the more those prospects will purchase that brand, generating greater revenues for that brand company. Brand value is in the mind of the customer.

Life Is but a Dream is an intriguing compilation of insights learned during one man's life as he rowed down his stream on his first 50 years of his journey. Each of these seven short stories is filled with compelling observations on the definition of one's individual reality. They are present in different, interesting, and entertaining plots and are woven around unique perspectives of what your reality is or might be.

Are you wondering where your marketing ROI is? Trying to understand why all of the money you invested into traditional marketing isn’t showing you a return on investment? Why all of the time and effort you put into social media marketing doesn’t seem to be paying off? It’s because social media and digital marketing has fractured all media forever.

During the 30+ years of my career, I’ve built 14 companies. Some were mushroom-cloud failures, while others were very successful. Throughout this process, some of my decisions led to success and others led to the mushroom clouds. I analyzed and questioned those decisions to determine what would have taken me down a different path.

Innovative thinking is very popular right now - and for good reason. Corporate America is beginning to realize the importance of innovative thinking and how it allows us to be leaders in world technology by being more creative and competitive. Innovative thinking is more than retaining or growing market share; it’s about creating new products and services, discovering new markets for existing products and services, and improving existing products and services, which all result in greater revenues.

John Whitehorn had just woke up. He was in a dark, dingy, dirty hotel room in the one-horse town of Dawson. Dawson sat on the eastern foothills of the Rocky Mountains in the middle of Colfax County in the north of the New Mexico Territory. This was gold country! And John knew his bounty was here and he knew exactly where to find him. This journey had taken him all the way from Amarillo, Texas.

I discovered fusion marketing as a result of constantly being asked in interviews, “So, what comes after social media?” I would think to myself, “Social media has change the way the world markets, sells, and communicates forever. And, it has caused us to change at speeds we have never seen before with technology”, and you want to know what’s next? I decided to take that question on as a personal challenge.

There’s evidence that aliens have been visiting our planet for centuries. Some even think the world’s governments are hiding alien crafts, technology, and even their bodies. With our nearest neighbors circling our closest star Alpha Centauri at 4.37 light years away, how could it be possible for any civilization to reach the earth? That’s 25,633,092,000,000 miles away! All these questions and more are answered in the best short story of its time: Alien Time.

This three-part audiobook is about everything you will ever want to know about spam. In Part I, I look at all of the different kinds of "unsolicited commercial messages" and how our tolerances for each vastly differs from total acceptance to $50,000 fines for the same type of message. In Part II, Gary Thuerk, the Father of Email, tells his story how the world's first spam email message was sent. Part III of the audiobook delivers the actual email message itself, the very first spam message. And there's even a section in here that will explain how spam became know as...spam!

Can you tell the difference between chatting with a human or chatting with a robot? I will bet you can’t. Artificial intelligence chatbots have surpassed the Turing Test and are interfacing with us everyday. Let me show you how an AI chatbot will encourage your customers to tell you how to sell to them, and increase your revenue up to 30 percent!

Gratuitous Serendipity is an intriguing compilation of actual accounts of events in one man's life that both changed his life and changed the world (just a little). Gratuitous Serendipity will leave you wondering just how much each of us play in the role of creating and influencing history. Some stories just take a different look at the world around us, and how information can be put together in a slightly altered way. Often, just by looking at something differently, the same data can produce significantly changed results.

The days of being excited and celebrating “social media” has run its course. Over the past decade plus, social media came into its own as the leading way to communicate for sales, customers service, transactional, spam, and for personal connection. Over the past three years, social media has become less and less effective as a communication tool. Using digital tools today has become much more complicated than ever before. Just having a Facebook page, a profile on LinkedIn, or sending out a few tweets no longer cuts it.

A bounty hunter always catches his man, even if the men he is chasing are dangerous gang-bangers and murderers. Mysterious bounty hunter Spade is hired by the new governor of Texas when voters start to become terrified of the crime waves that are taking over the state. Spade is ordered to kill Gomez and Santez, two of the most wanted murderers in Texas. He is given permission to use any force necessary to get the job done.

I have been studying sales, marketing, and the "sales funnel" for more than 30 years. There have been many iterations of the funnel over the past three decades. This has made it easier for myself and many others in business. Helping us to understand the mind set and activities necessary to convert people to prospects then prospects to customers.

You write your blog, upload it with hope, and nothing - a few dozen people view it! What a waste of your time and creativity. How did you fail? This audio will reveal new proven ways you can get more readers, not just for your blogs but for your emails, brochures, advertisements, and other marketing materials as well.

Conflict, love, and Apache Indian attacks are all that stand between Julia Heady and fate. As one young woman travels across the fledgling United States, she must use every ounce of her power to stay alive. This book has all the excitement of a true Western, but I guess you could call it more of an "Eastern." There is love, lust, and death. It also contains gunplay, dead hombres, sheriffs, and its fair share of bloodshed. This Eastern originates in upstate New York.

When the Spanish government orders distinguished officer Miguel Peralta to enter the United States with his military detachment, they have gold on their minds. The Spanish have been working the secret Lost Dutchman mine for years, but in a new deal with the United States, they will lose access to the nearly infinite supply of gold held within it. Peralta's mission is to remove as much gold as possible from the mine and transport it safely back to Mexico. As his small army winds toward the location of the goldmine, they slow learn they are not alone....

The Social Media Bible is a comprehensive social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This revised 3rd edition (2012) addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks.