Showing results by author "Arthur W. Schultz" in All Categories
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The Man Who Sold America
- The Amazing but True Story of Albert D. Lasker and the Creation of the Advertising Century
- By: Jeffrey L. Cruikshank, Arthur W. Schultz
- Narrated by: Walter Dixon
- Length: 16 hrs and 57 mins
- Unabridged
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Overall5 out of 5 stars 1
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Performance4 out of 5 stars 1
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Story5 out of 5 stars 1
Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.
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The Man Who Sold America
- The Amazing but True Story of Albert D. Lasker and the Creation of the Advertising Century
- Narrated by: Walter Dixon
- Length: 16 hrs and 57 mins
- Release date: 18-03-2011
- Language: English
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Non-member price: $46.99
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