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Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success.

Before the East India Company and before the British Empire, England was a pariah state. Seeking better fortunes, 16th and 17th century merchants, pilgrims and outcasts ventured to the kingdom of the mighty Mughals, attempting to sell coarse woollen broadcloth along the silk roads; playing courtiers in the Mughal palaces in pursuit of love; or simply touring the sub-continent in search of an elephant to ride.

Gina is a mermaid—a siren—on her land cycle and she has found a human mate she loves. In fact, they're engaged, but to overcome a mysterious betrayal she isn't sure she should forgive, she needs some time at sea, ideally above it. So she stows away on a tall ship. Seth is a precocious fifteen-year-old working on a school project, researching Cobalt Girl, a modern sailing vessel.

Even as security has grown ever stronger and the techniques to catch criminals are more advanced than ever, serial killers still find a way to conduct their murderous business. In the 21st century, violent killers have used modern technology to help them commit their horrific crimes. Some look to the internet to stalk their victims, while the dark web is home to a shadowy world of illegal weapon sales, murder-for-hire sites and criminal forums providing tips on how to kill and get away with it.

The past twelve months have seen Alex and her girlfriend, Terri, slowly drift apart. The awful revelation of Terri's one drunken night of betrayal shows Alex just how far apart they are. The more they fight, the less Alex even wants to try. On a business trip to Canada, Alex meets Justine and, over the course of one pivotal evening, a connection is formed that shatters everything Alex thought she knew about herself. Returning to London, she's faced with choices that will irrevocably change her life.

Born in Liverpool, Malik was taken into care at the age of nine after his seafaring father became paralysed. He would spend his adolescence in a system that proved violent, neglectful, exploitative, traumatising and mired in abuse. Aged 18, he emerged semi-literate, penniless with no connections or sense of where he was going - until a chance meeting with Gil Scott-Heron. Letters to Gil will tell the story of Malik’s empowerment and awakening while mentored by Gil, from his introduction to the legacy of Black history to the development of his voice through poetry and music.

This book shows us how to locate the best leader candidates and how to groom them for leadership. Learn exactly what to say and exactly what to do to change their attitudes, their thinking, and their results. Instead of wishing and hoping for leaders, this book will give you the step-by-step activities to create leaders.

A Star of Darkness is a pulse-pounding romantasy adventure of intrigue and passion, set in the mesmerizing world of the Scented Court series by A.L. Knorr. Dive into this standalone story where love battles against the shadows of the past, and the magic of flora and fauna weaves a fate neither of these star-crossed lovers saw coming.

Combining compelling data with anecdotal evidence, author Leena Al Olaimy sheds light on unorthodox and counterintuitive strategies to address social woes that groups like ISIS exploit. Using religion, neuroscience, farming, and even love, this book offers many inspiring examples and - for once - an optimistic outlook on how we can not just fight but prevent terrorism.

Guardians don't get a choice between dreams and duty. When something terrible stirs...duty calls. With the help of her best friend, Jackie, and Uncle Irshad, her only remaining family, Ibby has rebuilt a normal life after the chaos of the year before when she discovered she was Inconquo - a metal-shaping, iron-slinging guardian. But a normal life is too much to ask for someone wielding the power Ibby has. When a secret society with sinister intentions returns to resurrect the original Inconquo, a bloodthirsty demi-god of mythic proportions...Ibby steps to the front lines.

Riyad al-Salihin deals with every aspect of Islamic belief and conduct and covers a wide range of topics such as etiquette, manners, morals, supplications, beliefs, worship, human interactions, etc. It contains hadiths from the six canonical compilations of hadith: Bukhari, Muslim, Tirmidhi, Abu Dawud, Nasai and Ibn Majah.

There are several reasons people leave the faith, including arrogance, ignorance, a love of the world, and so on. But the remedy for all of these can be found in the Book of Allah and in the Prophetic traditions of Muhammad (the choicest blessings and peace be upon him). This is the basis of this treatise. The book before the noble listener is an attempt to direct people to the sound creed of Islam, the fortification against the slings and arrows of disbelief and apostasy.

In Shadows of the Fallen, Petra wants nothing more than to escape the violent legacy of her abilities. But when her former partner and brilliant hacker, Jesse, is lured into tracking her down, both are drawn into a shadowy web of ancient powers and angelic sins that threaten to unravel everything they hold dear. In a world where the fallen angels' wrath lingers, Petra must confront the dark forces hunting her—or risk humanity falling into their hands.

From Alamein to Barbarossa, the war on China to Stalingrad, Al Murray and James Holland's We Have Ways of Making You Talk will capture readers with the most up-to-date and pioneering academic research on a host of WWII-related topics. NEW HISTORIES OF WWII will trace the darkest hours of the miracle that was Dunkirk, follow arctic convoys in the North Cape, consider the destruction of Hamburg, and unpick the only thing that ever really frightened Churchill.

Old-school closing is old news. In today's world, prospects are over-exposed to marketing and are sales-resistant. Use these closes to help our prospects move forward and say “yes” to our offers. Not every close is perfect for every prospect. We want a variety of closes. Let’s choose which close is best for our prospects, and most natural for us. Never be afraid of closing again. In fact, we will look forward to closing. Happy times ahead!

This is the extraordinary account of Amani's journey through adolescence as a Muslim girl, from the Islamophobia she's faced on a daily basis to the website she launched that became a cultural phenomenon to the nation's political climate in the 2016 election cycle with Donald Trump as the Republican nominee. While dispelling the myth that a headscarf makes you a walking target for terrorism, she shares both her own personal accounts and anecdotes from the sisterhood of writers that serve as her editorial team at MuslimGirl.com.

Successful leaders have a plan. They want to duplicate themselves as leaders. This plan doesn't happen by accident. Follow this plan. Instead of wishing and hoping for leaders, this audiobook will give you the step-by-step activities to actually create leaders. Yes, there is a plan for building leaders, and it is simple to follow. Discover how to give ordinary distributors a leadership test to determine if they are ready to enter the path of leadership.

The classic work of Sufi mystical thinking from 1100CE, available in audiobook for the first time. It is also known as A Niche of Lamps.

In introducing parents and potential parents to the Prophetic example of dealing with children, Dr. Hesham Al-Awadi tackles the challenges and complexity of raising children, and the necessity to understand and cater for their needs.

Explosions rock London, Paris, and Washington. Casualties number in the thousands. The president orders his covert agencies to retaliate with full force. It's time to launch Operation Blowback. The Defense Intelligence Agency's Bridget Davenport was in the strike zone when the terrorists attacked. Claiming responsibility is Al-Souri, a jihadist who has consolidated multiple extremist cells in Syria. He plans to establish his own rule and wage all-out war against the West. For Blowback to succeed, Bridget needs a covert operative to infiltrate Al-Souri's forces.