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David Hume's book tackling the subject of belief in God is among the most influential in Western philosophy. Published in 1779, three years after Hume's death, without featuring the author's name, the book was deeply controversial in its day. It is now considered a masterpiece and Hume is regarded as one of the greatest philosophers writing in English.

German-born thinker Theodore Levitt's groundbreaking 1960 article Marketing Myopia established him as a world-famous business figure and led to him being dubbed "the father of modern marketing." At the time he published the piece, marketing did not even exist as a separate business discipline. Recognizing that companies went bust when the market for their products dried up, Levitt set to finding out why. He wrote Marketing Myopia as a manifesto.

Our Common Future is a joint work produced in 1987 by a United Nations commission headed by former Norwegian Prime Minister, Gro Brundtland. Intended to respond to a growing number of environmental concerns faced by the global community, it recognized the need for long-term strategies to manage natural resources. It says we must act collaboratively to protect the environment, while at the same time stimulating economic and social development.

In his 1997 work Guns, Germs, and Steel, American geography professor and environmental historian Jared Diamond looks to answer the question of why human history unfolded differently on different continents, and why power and wealth became distributed as they are.

A professor at Harvard Business School, Kotter spent years coaching organizations - large and small; successful, less successful, and nearly bankrupt - through their own change processes. Some worked; others didn't. Distilling wisdom from these experiences, Kotter identifies eight common mistakes managers make implementing change. He then uses them to propose an eight-stage model that he argues can lead to successful organizational transformation.

Examining 1,200 years of history from the foundation of Charlemagne's Holy Roman Empire to the beheading of King Charles I in England is in itself a mammoth undertaking. But it is the issues explored by German American historian Ernst H. Kantorowicz in his 1957 study The King's Two Bodies that have had a profound effect on the way academics think about the study of history.

Western thinking about the Middle and Far East has been distorted by stereotype and inaccuracy. This argument lies at the center of Palestinian-American literary theorist Edward Said's groundbreaking book, Orientalism. Originally published in 1978, it cemented Said's reputation as the father of postcolonial studies.

Though written around 1513, more than 500 years ago, Italian diplomat Niccolò Machiavelli's The Prince is still very influential. Listeners turn to it for its direct advice on the question of how to attain - and retain - power. Machiavelli's answer, in brief: use any means necessary to make sure the state survives. Given the changeable nature of politics, the strong ruler that Machiavelli describes may need to lie or cheat, deceive and, if necessary, resort to acts of violence - all the while maintaining an "image" of goodness.

Friedman did not just demonstrate that monetary policy plays a vital role in broader economic stability. He also argued that economists got their monetary policy wrong in the 1950s and 1960s by misunderstanding the relationship between inflation and unemployment. In Friedman's view, previous generations of economists had no justification for believing that governments could permanently decrease unemployment by allowing inflation - and vice versa.

Business scholars C. K. Prahalad and Gary Hamel base their 1990 argument for a strategy change on a comparison of case studies. They note that some corporations are adept at inventing new markets, quickly entering emerging markets, and shifting patterns of customer choice in established markets. The authors suggest that the ability to identify core competencies allows companies to develop new products quickly, and they challenge managers to emulate these best practices

Environmental factors shape our history just as much as - and sometimes more than - human factors. That's the premise of Alfred W. Crosby's 1972 work The Columbian Exchange: Biological and Cultural Consequences of 1492, a key text in environmental history.

In his 1986 book War Without Mercy, American historian John Dower examines Japanese-American relations during World War II and investigates links between popular culture, stereotypes, and extreme violence. He argues that it was the concept of racism - used equally by both sides - that underpinned the military conflict and led to a particularly brutal war in the Pacific and East Asia.

The Problem of Slavery in the Age of Revolution, 1770-1823 offers a thorough account of the emergence of the antislavery movement in Britain and the United States. But what makes the work unique is the way it explores and unpicks the complex relationships between changes in our understanding of what is moral, the impact of political action, and its effect on social change.

In her 1983 book, Natalie Zemon Davis, a historian with a special interest in gender studies, examines the role of Martin Guerre's wife Bertrande in their fraudulent marriage. Davis argues that Bertrande plays a key part in the deceit and readily goes along with it. Her book helped spur a shift in the way historians viewed past events generally, and the role of women in a period where documentary evidence was lacking. She daringly used her imagination to reinterpret the story.

A winner of the 1992 Bancroft Prize, Nature's Metropolis broke new ground in the burgeoning field of environmental history, while also adding weight to both urban and Western history. Before its publication in 1991, historians generally treated urban and rural areas as distinct from one another, each following separate lines of development and maturity. Using Chicago and its surrounding areas as a model, Cronon's book looks to disprove this idea.

First published in 1978, Palestinian American historian Hanna Batatu's The Old Social Classes is considered to be the definitive social history of 20th century Iraq. Tom Nieuwenhuis, a scholar specializing in the region, called it "the best, most detailed modern history of any Arab country," while an entire conference was held in 1989 to discuss its implications.

In the 1960s, researchers into human memory began to understand memory as operating under two systems. The first was a short-term system handling information for mere seconds. The second was a long-term system capable of managing information indefinitely. They also discovered, however, that short-term memory was not simply a filing cabinet, but was actively working on cognitive - or mental - tasks. This is how the phrase "working memory" developed.

American author Daniel Jonah Goldhagen's 1996 work, Hitler's Willing Executioners, is one of the most controversial history books of modern times. While most historians have sought to explain the horror of the Holocaust by focusing on Nazi leaders and their ideologies, Goldhagen set out to investigate whether ordinary Germans enthusiastically embraced their goals. His conclusion: "eliminationist anti-Semitism" - a genocidal hatred of Jews unique to Germany - caused the Holocaust.

In his 1966 book, The Night Battles, Italian historian Carlo Ginzburg detailed the lives of peasant people who were marginalized in their own society and have been all but forgotten in ours. He created a new school of study, microhistory, which has influenced thinkers from a range of different disciplines. The Night Battles looks at the witch trials of a small group of peasants in 16th-century Italy who believed they turned into animals at night to ward off evil spirits and safeguard their crops.

Published in 1974, Roll Jordan, Roll is American historian Eugene Genovese's epic study of slavery in the United States in the late 18th and 19th centuries. It provides a nuanced understanding of the relationship between master and slave. Slave owners saw it as their duty to limit slaves' freedoms for their own good, as a father might deal with his children. But Genovese looked beyond this notion of paternalism to suggest the relationship was more complex.