Showing results by narrator "Jeff Cummings" in All Categories

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

Gore Vidal has been described as the last “noble defender” of the American republic. In Imperial America, Vidal steals the thunder of a right wing America - those who have camouflaged their extremist rhetoric in the Old Glory and the Red, White, and Blue - by demonstrating that those whose protest arbitrary and secret government, those who defend the bill of rights, those who seek to restrain America’s international power, are the true patriots.

In a series of penetrating and alarming essays, whose centerpiece is a commentary on the events of September 11, 2001 (deemed then too controversial to publish), Gore Vidal challenges the comforting consensus following September 11th and goes back and draws connections to Timothy McVeigh’s bombing of the federal building in Oklahoma City. He asks were these simply the acts of “evil-doers?”

In 2012, he skewered "amateur" Barack Obama. In 2014, he revealed vicious infighting between the Obamas and the Clintons. Now, New York Times bestselling author and investigative reporter Edward Klein turns his attention to Hillary Clinton and asks: why exactly is Hillary so unlikeable?

Tichy draws on decades of hands-on experience working with CEOs and boards to provide a framework for building a smart, effective transition pipeline, whether for a multi-billion dollar conglomerate, a family business, a small start-up, or a non-profit. Through revealing case studies like Hewlett Packard, IBM, Yahoo, P&G, Intel, and J.C. Penney, he examines why some companies fail and others succeed in training and sustaining the next generation of senior leaders.

Widely known as "master hairdresser of the seven seas," Sigismund Skrik is famous both as an artist of the scissors and comb, and as the soul of discretion. Not only will he give clients new, life-changing looks - he also gets to know all their secrets. But the days of transatlantic sailing are numbered. It's 1879, and Europeans immigrating to the United States are starting to prefer the huge new steamships that make the crossing ten times as fast.

Advice about food can be confusing. There's usually only one thing experts can agree on: some ingredients - often the most enjoyable ones - are bad for you, full stop. But as Aaron Carroll explains, these oversimplifications are both wrong and dangerous: if we stop consuming some of our most demonized ingredients altogether, it may actually hurt us.

Berlin detective Jan Tommen expected to wake up with a hangover - not a murder charge. But a well-known judge has been brutally killed and hard evidence places Jan at the crime scene. When disturbing gaps in Jan’s memory make finding an alibi impossible, the case against him looks open and shut. Faced with life on the inside, Jan flees police custody to take refuge with an old friend deeply enmeshed in the capital’s seedy underworld.

It was the election that would ultimately give America "Camelot" and its tragic aftermath. 1960 is a stunning recreation of the bare-knuckle politics of the primaries, the party conventions' backroom dealings, the unprecedented television debates, along with hot-button issues of race, religion, and foreign policy. And, at the center of it all, three future presidents - Lyndon Johnson, John F. Kennedy, and Richard Nixon. In this essential work of history, David Pietrusza chronicles 1960's struggle for power by bringing to life its towering events and personalities, unlocking its secrets, and turning expert scholarship into rich, human storytelling.

It starts with some innocent family fun. Writer Stephen Barrow's divorced wife, involved in a second marriage, has given Barrow custody of their six-year-old daughter, Penny. Father and daughter share a relationship that is tender, poignant, and funny. Their home life in a small upstate New York town is a happy and entirely wholesome one.

Detective Michael Gideon is used to being handed L.A.'s oddest cases, but his newest one assigned itself. When Gideon's K-9 partner, Sirius, rescues a lost dog from a pack of coyotes, the duo tries to return her home - only to discover her owner is missing. Heather Moreland has clearly disappeared under suspicious circumstances, and the more Gideon digs into her past, the more he's convinced of her abduction.

A cold case dating from the 1960s draws forensic anthropologist Gideon Oliver to the Channel Islands decades later to shine a light on the mysterious connection between two men who died there on the same night.

As the sole members of LAPD's Special Cases Unit, Detective Michael Gideon and his German shepherd partner Sirius work investigations considered bizarre even by Los Angeles's standards. Yet their latest case is more than strange - it might be out of this world. Ronald "Wrong" Pauley is a homeless man long fallen from grace. When Pauley's late-night drinking is interrupted by a detonation of light, he sees what he describes as a "being of light" in the alley below.

When LAPD detective Michael Gideon and his police-dog partner, Sirius, are assigned to the Special Cases Unit (SCU), Gideon knows their work lives will be anything but ordinary. SCU gets the cases no one else wants, the unusual and bizarre crimes that need special handling and special investigators. When a high-school student is found crucified in a local park, Gideon and Sirius must face up to the gruesome tableau and the motivation behind the murder. Complicating matters is a nightmare from their past, the scars of a terrible fire that nearly cost them their lives.

LAPD detective Michael Gideon and his German shepherd K-9 partner, Sirius, walked through fire to catch an infamous serial killer, and Gideon is still paying the price with his PTSD fire dreams. To assist the FBI’s Behavioral Analysis Unit, Gideon has agreed to monthly prison visits with Ellis Haines, a.k.a. the Weatherman. This time, a homicide case the FBI wants Haines to analyze sparks a chilling discovery: A new serial killer has struck, and he's lacing his crime scenes with hidden messages intended for Haines.

A Rift in the Earth tells the remarkable story of the ferocious "art war" that raged between 1979 and 1984 over what kind of memorial should be built to honor the men and women who died in the Vietnam War. The story intertwines art, politics, historical memory, patriotism, racism, and a fascinating set of characters, from those who fought in the conflict and those who resisted it to politicians at the highest level.

What do shale gas, Elon Musk’s Tesla, and the global apparel chain Zara share in common? In Resource Revolution, management experts Stefan Heck and Matt Rogers describe how each in its own way exemplifies a resource revolution - a use of natural resources so effective it defies conventional wisdom and enables breakthrough performance where others see only limits and shortcomings.

The Devil Came on Horseback is an intense, vivid autobiographical report from the heart of violent Darfur and a call to action by a former American Marine who became a military observer for the African Union. The first extensive on-the-ground account of the genocide in Sudan, it leads us through the tragic impact of an Arab government bent on destroying its black African citizens and the frustrating complexity of international inaction.

The Leadership Campaign is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors' company to apply to their political campaigns what the authors knew about business communication and marketing strategy.

It really is true: What you say and how you say it speaks volumes about your professional promise and leadership potential. Whether it's giving an impromptu sales pitch or keynoting a major business conference, public speaking can make you or break you.