Showing results by narrator "Jeff Cummings" in All Categories

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

There has never been a better time to build an audience around your idea or product. But with so many people and companies clamoring for attention, it's also more challenging than ever to do work that deeply resonates with the marketplace and creates true and lasting impact.

In a series of penetrating and alarming essays, whose centerpiece is a commentary on the events of September 11, 2001 (deemed then too controversial to publish), Gore Vidal challenges the comforting consensus following September 11th and goes back and draws connections to Timothy McVeigh’s bombing of the federal building in Oklahoma City. He asks were these simply the acts of “evil-doers?”

Forty years ago, triplets Miriam, Louise, and Edward were swept up in a case of rural mass hysteria. Coerced into fabricating unspeakable lies about their first-grade teacher and her adult son, they were complicit in destroying two lives. Ever since, they have believed they are being followed by a presence still seeking retribution for their childhood sins. Unless their guilty consciences are conjuring as many monsters as their innocent minds once did.

Moments after venture capitalist Gloria Baradaran experiences what it's like to be a polar bear - really be a polar bear - she knows she's found something revolutionary. Farley Rutherford and his team - migraine-tortured neurologist "Chopper" Vittori and uber-geek engineer Ringo Hayes - have created sensory saturation, a virtual reality system that drops users into the psyches of endangered animals as they fight for survival, and they believe the profound experience could turn the indifferent masses into avid environmentalists.

Human pioneers fleeing Earth for the promised land of New Eden found hell instead, falling prey to the reptilian Kresh. But street-savvy Cyrus Gant escaped the aliens, rescued master telepath Klane, and began a desperate journey to head off the impending Kresh invasion of Earth.

Berlin detective Jan Tommen expected to wake up with a hangover - not a murder charge. But a well-known judge has been brutally killed and hard evidence places Jan at the crime scene. When disturbing gaps in Jan’s memory make finding an alibi impossible, the case against him looks open and shut. Faced with life on the inside, Jan flees police custody to take refuge with an old friend deeply enmeshed in the capital’s seedy underworld.

Humanity put all its fading hopes in New Eden, a pristine star system 230 light-years from the ravaged Earth. But upon arrival, the would-be colonists encountered the Kresh - a diabolical alien race who quickly captured the human starship and tortured its inhabitants in hopes of learning the coordinates of Earth. Street-smart Cyrus Gant managed to escape, crashing to the surface of a nearby moon terraformed by the Kresh and inhabited by primitive humans.

When an elite team of specialists receives a long-awaited first contact from an alien race, it’s nothing like what they’d imagined. The "gifts," from a long-dead but seemingly benevolent alien race, have been sent to help humanity defend itself against an imminent threat. It’s clear that the gifts are intended to help, but at what price? Caught in the middle is Sam Steele, a high-level programmer and veteran with a tragic past, up against the arrogant, intransigent Colonel Eric Web, who considers Steele a loose cannon and is most concerned with giving the United States an edge in the upcoming battle.

AD 2457. The longest space voyage in history has begun: 230 light years from a ravaged Earth to the pristine star system of New Eden - a beacon of hope following the Doom Star days. Aboard the ship are human colonizers, the Space Navy, fierce “Monitors” once bred to fight Cyborgs, and four “Specials” - humans with psionic abilities, capable of ripping holes in space to jump vast distances.

It was the election that would ultimately give America "Camelot" and its tragic aftermath. 1960 is a stunning recreation of the bare-knuckle politics of the primaries, the party conventions' backroom dealings, the unprecedented television debates, along with hot-button issues of race, religion, and foreign policy. And, at the center of it all, three future presidents - Lyndon Johnson, John F. Kennedy, and Richard Nixon. In this essential work of history, David Pietrusza chronicles 1960's struggle for power by bringing to life its towering events and personalities, unlocking its secrets, and turning expert scholarship into rich, human storytelling.

It starts with some innocent family fun. Writer Stephen Barrow's divorced wife, involved in a second marriage, has given Barrow custody of their six-year-old daughter, Penny. Father and daughter share a relationship that is tender, poignant, and funny. Their home life in a small upstate New York town is a happy and entirely wholesome one.

Detective Michael Gideon is used to being handed L.A.'s oddest cases, but his newest one assigned itself. When Gideon's K-9 partner, Sirius, rescues a lost dog from a pack of coyotes, the duo tries to return her home - only to discover her owner is missing. Heather Moreland has clearly disappeared under suspicious circumstances, and the more Gideon digs into her past, the more he's convinced of her abduction.

A cold case dating from the 1960s draws forensic anthropologist Gideon Oliver to the Channel Islands decades later to shine a light on the mysterious connection between two men who died there on the same night.

As the sole members of LAPD's Special Cases Unit, Detective Michael Gideon and his German shepherd partner Sirius work investigations considered bizarre even by Los Angeles's standards. Yet their latest case is more than strange - it might be out of this world. Ronald "Wrong" Pauley is a homeless man long fallen from grace. When Pauley's late-night drinking is interrupted by a detonation of light, he sees what he describes as a "being of light" in the alley below.

When LAPD detective Michael Gideon and his police-dog partner, Sirius, are assigned to the Special Cases Unit (SCU), Gideon knows their work lives will be anything but ordinary. SCU gets the cases no one else wants, the unusual and bizarre crimes that need special handling and special investigators. When a high-school student is found crucified in a local park, Gideon and Sirius must face up to the gruesome tableau and the motivation behind the murder. Complicating matters is a nightmare from their past, the scars of a terrible fire that nearly cost them their lives.

LAPD detective Michael Gideon and his German shepherd K-9 partner, Sirius, walked through fire to catch an infamous serial killer, and Gideon is still paying the price with his PTSD fire dreams. To assist the FBI’s Behavioral Analysis Unit, Gideon has agreed to monthly prison visits with Ellis Haines, a.k.a. the Weatherman. This time, a homicide case the FBI wants Haines to analyze sparks a chilling discovery: A new serial killer has struck, and he's lacing his crime scenes with hidden messages intended for Haines.

A Rift in the Earth tells the remarkable story of the ferocious "art war" that raged between 1979 and 1984 over what kind of memorial should be built to honor the men and women who died in the Vietnam War. The story intertwines art, politics, historical memory, patriotism, racism, and a fascinating set of characters, from those who fought in the conflict and those who resisted it to politicians at the highest level.

James Patterson is a gay accountant living in Keyes, Oklahoma - deep in the Bible Belt - the religious heartland of America. He's also the first person to make contact with an extraterrestrial intelligence seeking to understand our world, and that makes him the most important person on the planet.

What do shale gas, Elon Musk’s Tesla, and the global apparel chain Zara share in common? In Resource Revolution, management experts Stefan Heck and Matt Rogers describe how each in its own way exemplifies a resource revolution - a use of natural resources so effective it defies conventional wisdom and enables breakthrough performance where others see only limits and shortcomings.