Showing results by publisher "Ascent Audio" in All Categories

People functioning at the highest level are what the authors call 10x leaders. Research on these leaders consistently brought up five major strengths. This book teaches readers to become a 10x leader using these five key areas, the SHARP framework.

You're trying to help - but is it working? There's a better way. In this powerful, practical audiobook, emotional intelligence expert Richard Boyatzis and Weatherhead School of Management colleagues Melvin Smith and Ellen Van Oosten present a clear and hopeful message. The way to help someone learn and change, they say, cannot be focused primarily on fixing problems, but instead must connect to that person's positive vision of themselves or an inspiring dream or goal they've long held.

The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.

Professionals and entrepreneurs do a great job of keeping up appearances. But if they're honest with themselves, they're short on living the life they really want. Train Your Brain for Success provides the perspective to analyze how you got where you are and, more importantly, learn the skills to get where you truly desire to be. Train Your Brain for Success explains specific ways of thinking and acting that will get anyone where they want to go, fast.

In today's dynamic business landscape, understanding the economic roles of accounting is essential: more than simply measuring change in value, accounting information plays a vital role facilitating exchanges, whether within an organization itself or in capital markets. In The Economics of Accounting, Richard M. Frankel, S. P. Kothari, and Luo Zuo take the view that earnings and other accounting outputs help firms function more efficiently by making contracts more effective, aiding decision-making, bridging information gaps, enabling price discovery, and reducing trading costs.

With real-life examples and actionable advice, Paul Axtell shows you how to design meetings for results, lead them to achieve agendas that move projects forward, and even allow time for building the relationships that make working together in a remarkable way possible. Based on his award-winning efficiency training title Make Meetings Matter and updated for the virtual meeting experience, this book will revolutionize the meeting—moving it from that dreaded obligation to a powerful way to get things done in business and in life.

Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

Years before she became the celebrated speaker and Unity minister she is today, Edwene Gaines was raising her daughter in abject poverty. Overwhelmed and terrified, she turned toward her faith for reassurance, sustenance, and finally for direction. What seemed impossible at the time, she did anyway. She gave away 10 percent of every cent that came to her, and when her income tripled in a matter of six months, she knew it was the work of God.

People are drawn to, and influenced by, leaders who communicate authentically, connect with people, and have immediate impact. So how do you become one? How can you learn to “own the room?” This book will help you develop your leadership presence. The authors offer a simple and compelling framework as well as practices for developing your "signature voice." Wherever you sit in an organization, you can develop presence if you are able to do two things well: demonstrate your authentic value and distinction; and connect to others in a positive way.

All highly profitable firms attract competitors, and only firms that are able to keep competition at bay will earn above average profits for an extended period of time. An economic moat - or competitive advantage - allows a company to fend off competitors and earn sustainable, excess economic profits.

In this concise Master Class, PEN Award-winning historian and New Thought scholar Mitch Horowitz guides you through the methods of Neville Goddard, one of the most radical mystical voices of the past century. Neville taught one simple idea: your imagination is God, and if you properly learn to harness it, you can literally shape your world. Mitch provides a three-step guide to Neville's methods, and something much more.

Hillary Carpio and Travis Henry of Snowflake helped scale the go-to market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both into integrated, account-based, cross-functional teams that targeted and closed business at historic rates—what they call "one-team GTM." In Busting Silos: How Snowflake Unites Sales and Marketing to Win Its Best Customers, Carpio and Henry map out how you can do the same at scale.

Generative AI, Cybersecurity, and Ethics provides concise yet thorough insights into the dual role artificial intelligence plays in both enabling and safeguarding against cyber threats. Presented in an engaging and approachable style, this timely book explores critical aspects of the intersection of AI and cybersecurity while emphasizing responsible development and application.

We all know someone who is a natural "people person." They seem to understand what people really want, what they really think and what they really mean. They can effortlessly get people onside, and keep them happy and motivated. Is there something they know that the rest of us don't? Is it something we can all learn? The answer is a resounding yes. They know The Rules of People. These Rules are the guiding principles that show you how to connect with strangers, build strong relationships with friends and colleagues, and even get the best out of difficult people.

Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.

Dr. Joseph Murphy expands on his theory that the latent powers inherent in our subconscious can improve our lives. Each of us possesses two minds: the objective mind and the subjective mind. Murphy discusses ways to integrate the two. He also explains how to harness the power of the mind, especially the subconscious. He gives specific steps to nourish your conscious mind with the tools and attitudes that will open up the infinite power of your subconscious mind.

Too many companies are managed not by leaders but by mere role players and faceless bureaucrats. What would it take to replace these empty suits with real leaders - men and women who are confident in who they are and who truly inspire people to achieve extraordinary results? Rob Goffee and Gareth Jones argue that leaders don't become great by aspiring to a list of universal character traits. Rather, effective leaders are authentic: They deploy individual strengths to engage followers' hearts, minds, and souls.

Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. The Lean Product Playbook helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new, valuable ideas about product development and has generated lots of excitement. However, many companies have yet to adopt Lean thinking. Despite their enthusiasm and familiarity with the concepts, many teams run into challenges trying to adopt Lean because they lack guidance.

Making a powerful case that the US dollar and the global monetary system are headed for a world-changing crisis, describing the ways it will unfold, and explaining why owning gold is a vital means of protecting yourself, your family, and your wealth, two gold experts triangulate their views to prepare listeners for the last gold rush.

We live in a challenging, complex, inter-connected, and unpredictable world beset by a range of seemingly insoluble problems. But, says Michael Fullan—an internationally acclaimed authority on organizational change—we have an increasing understanding of how to tackle complex change. This involves developing a new kind of leader: one who recognizes what is needed to bring about deep and lasting changes in living systems at all levels.