Showing results by narrator "Mike Lenz" in All Categories

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

A two-week vacation to the Florida Keys meant Mary and Jameson Sr. could share the beauty of their favorite turquoise-blue waters with their four children. On that serene day at Looe Key Reef, their oldest, ten-year-old Jameson Jr., was swimming among the marine life, capturing breathtaking footage of a sea turtle when a massive bull shark attacked. Nine miles from shore and even farther from a hospital, their son weakening, the Reeders prayed for help—and it came through a miraculous chain of events.

We're building more products today than ever before, but most of them fail—not because we can't complete what we want to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. In this book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works.

We live in conversations like fish live in water—we’re in them all the time, so we don’t think about them much. As a result, we often find ourselves stuck in cyclical patterns of unproductive behaviors. We listen half-heartedly, react emotionally, and respond habitually, like we're on autopilot. This book is a practical guide for thoughtfully reflecting on conversations so we can avoid the common pitfalls that cause our relationships and work to go sideways.

Renowned theologian John Frame sheds much-needed light on the message and method of genuinely Christian apologetics in this landmark title. He insightfully examines apologetics in terms of proof, defense, and offense and clarifies the relationships of reason, proofs, and evidences to faith, biblical authority, and the lordship of Christ. Two subjects of particular note are Frame's fresh look at probability arguments and a stimulating investigation into the problem of evil.

Go from being a good practitioner to being an extraordinary leader of healthcare professionals.

The concept of basketball "analytics" has been lauded, derided, and misunderstood. The incorporation of more data into NBA decision-making has been credited—or blamed—for everything from the death of the traditional center to the proliferation of three-point shooting to the alleged abandonment of the area of the court known as the midrange. In The Midrange Theory, Seth Partnow explains how numbers have affected the modern NBA game, and how those numbers urge us toward thinking about it in new ways.

Internationally renowned author and speaker Michael Goheen helps listeners understand the basics of Christianity in this accessible book. He explains that the church needs a process of formation that equips Christians to be faithful to the gospel, stand firm against the winds of cultural idolatry, and fulfill their role as the new humanity living for the sake of the world.

The Horrors of Fox Hollow Farm provides detailed insights from the original criminal investigation as well as the perspectives of the man who survived Herb's attempt on his life. This chilling book also features actual supernatural evidence - from EVPs and psychic confirmations to first-hand accounts of the disembodied hands and voices that regularly manifest on the estate.

In Beyond Borderline, two internationally acclaimed experts on BPD - including Perry Hoffman, cofounder and president of the National Education Alliance for Borderline Personality Disorder - team up to present a rare glimpse into the lives and recovery of people affected by BPD. This powerful compilation of stories reveals the deeply personal, firsthand perspectives of people who suffer with BPD, explores the numerous ways in which this disorder has affected their lives, and outlines the most debilitating and misunderstood symptoms of BPD (the most tragic being suicide).

This book will bring a new understanding of the neurology, physiology, and biochemistry of what creates this kind of sensitivity, and the medical conditions that are most likely to set it off. Even more important, it lists the many new approaches to reducing and curing these sensitivities, based on newly obtained knowledge.

Beginning students of theology and church leaders looking for a theological refresher or teaching tool will welcome this remarkably clear introduction to the doctrines of Scripture. In an almost conversational style, Salvation Belongs to the Lord explores all the major biblical truths, explains key terms of systematic theology, and reflects on their implications and connections under the lordship of Christ.

Strategic Project Management Made Simple, Revised and Updated is an indispensable volume for leaders and workers seeking to transform their approach to planning, driving, and executing projects in their organizations.

Starting a Business All-in-One for Dummies, 3rd Edition is a treasure trove of useful information for new and would-be business owners. This guide will help with every part of starting your own business-from legal considerations to business plans, bookkeeping, and beyond. Whether you want to open a franchise, turn your crafting hobby into a money-maker, or kick off the next megahit startup, everything you need can be found inside this easy-to-use guide.

Cyber risk management is one of the most urgent issues facing enterprises today. This book presents a detailed framework for designing, developing, and implementing a cyber risk management program that addresses your company's specific needs. Ideal for corporate directors, senior executives, security risk practitioners, and auditors at many levels, this guide offers both the strategic insight and tactical guidance you're looking for.

It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals.

People are hungry for hope. They want to understand our human condition—its origin, nature, purpose, and destiny. The Christian faith offers hope for individuals and the entire universe, grounded in absolute truth. But how can we know that Christianity is true? And how can Christians confidently present their beliefs in the face of doubts and competing views? In this comprehensive text, Douglas Groothuis makes a clear and rigorous case for Christian theism.

As the pace of technological change accelerates, the demand for new skills is increasing. And as technologies like AI take on new tasks and jobs, smart organizations aren't waiting for their new workforces to appear. They are investing in reskilling the workers. They're adopting a skills-based approach to hiring and developing talent. And they're leveraging digital learning tech to upskill their employees dynamically and efficiently. What new approaches should your organization be taking to build the workforce you need—now and tomorrow?

If you have a great product, but don’t have the operations in place to efficiently and effectively support it—production, manufacturing, sales, finance, human resources—you won’t succeed. Product innovation is seen as flashier, getting far more attention, but you can create an enduring competitive advantage by revolutionizing business operations.

The first book in The Art Of series of books on the craft of writing, fiction writer and essayist Charles Baxter's The Art of Subtext discusses and illustrates the hidden subtextual overtones and undertones in fictional works haunted by the unspoken, the suppressed, and the secreted.