Showing results by narrator "Kaye Randye" in All Categories

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

A deeper look at an old-fashioned quality. We've all heard the phrase, "Patience is a virtue", and doubtless responded with a sigh, as usually it's spoken with a tone of reproach. But this virtue carries with it a wealth of wisdom that can actually help us find happiness in our day to day. Author Mary Jane Ryan details just what living with patience can bring to our lives and how it can change us for the better.

As the heart-wrenching personal stories in this book reveal, family members do not cause their loved one's addiction. Nor can they control or cure addiction. What family members can do is find support, set boundaries, detach with love, and eventually discover how to enjoy life whether their loved one finds recovery or not. Addict in the Family is a book about sorrow, deception, and pain. More importantly, it is a book of comfort, hope, and understanding for anyone struggling with a loved one's addiction.

In an all too familiar scenario, played out in millions of homes every day, children who grow up in addictive families abide by certain rules: don't talk, don't trust, don't feel. The rigid survival roles and youthful coping behaviors they take on, such as the responsible child, the adjuster, the placater, and the acting-out child can eventually contribute to problems of depression, loneliness, and addiction in adulthood.

The Queen of Distraction presents practical skills to help women with ADHD achieve focus and balance in all areas of life, whether it's at home, at work, or in relationships. Psychotherapist Terry Matlen delves into the feminine side of ADHD, discussing the elements of this condition that are particular to women, such as relationships, skin sensitivities, meal planning, parenting, and dealing with out-of-control hormones.

Medical Terminology for Dummies is a powerful resource for current and prospective healthcare professionals. It provides different ways to memorize the words and their meanings, including ideas for study materials, flash cards, quizzes, mind maps, and games. Plus, you'll discover how to identify, pronounce, define, and apply words in proper context. If you're one of the millions of professionals hoping to succeed in this booming field, this book gets you talking the talk so you can walk the walk!

Thanks to technology and marriage equality, more and more people are looking to become parents. Third-party reproduction has become easier, more accessible, and more successful, yet it is a complex process. Regardless of their gender or marital status, people come to the process with questions like, "How are sperm, eggs, embryos, or surrogates screened?", "What are the legal issues surrounding surrogacy?", "How do I find an egg donor?", and "How do I tell my family's story?" Your Future Family is the definitive handbook to answer these important questions.

Nothing can beat the feel of the warm sun on your back, the gentle wind in your hair, and a swaying deck under your feet. If you long to take to the open water and sail wherever the wind takes you, you'll find everything you need to know in Sailing For Dummies. This friendly guide offers information for beginning and intermediate captains. Discover everything you need to know to confidently navigate your vessel through whatever waters—rough or smooth—you may encounter.

It's July in Christmas River, and the temperature isn't the only thing flaring out of control. After a fire destroys her best friend's ornament shop, pie baker extraordinaire Cinnamon Peters soon discovers that the blaze was no accident. Just days before the annual Christmas River in July Parade and Play, it becomes clear that a maniac is roaming the tourist-packed streets of Christmas River. And he's got a flair for the dramatic.

The Value of Everything argues that American companies have for too long been valued according to the amount of wealth they capture for themselves rather than for the value they create for the economy. In fact, Pfizer, Amazon, and other companies are actually dependent on public money, spend their resources on boosting share prices and executive pay, and reap ever-expanding rewards without offering the market value.

Completely revised and expanded in 2016. Based on the award-winning Bloodsugar101.com web site, this book explains what peer-reviewed research published in top medical journals has to say about: What is a normal blood sugar? How does diabetes develop? What really causes diabetes? What blood sugar levels cause complications? Must you deteriorate? What diet is right for you? How can you make that diet work? What medications are safe? What supplements lower blood sugar? This book provides all the tools needed to understand how blood sugar works and achieve blood sugar health.

The green-building movement has produced hundreds of "how-to" books and websites that are filled with tips about green building and what homeowners should do to go green. While helpful and informative, when it comes to making actual purchasing and installation decisions, these books do not make it any easier for a homeowner to prioritize against a budget. Here, Melisssa Rappaport Schifman shares her knowledge and experience for others to use in their journey toward a greener way of living.

With their trademark insight, humor, and candid personal perspectives, Bill and Pam Farrel reveal the truths about the sexual relationship in marriage and what husbands and wives need to know to keep the embers burning.

Following the 2008 financial crisis, the Federal Reserve's monetary policy placed much greater focus on stabilizing the market than on helping struggling Americans. As a result, the richest Americans got a lot richer while the middle class shrank and economic and wealth inequality skyrocketed. In Engine of Inequality, Karen Petrou offers pragmatic solutions for creating more inclusive monetary policy and equality-enhancing financial regulation as quickly and painlessly as possible.

In Addiction to Love, recovering love addict Susan Peabody explains the variety of ways this disorder plays out, from the obsessively doting love addict to the addict who can't disentangle from an unfulfilling, dead-end relationship. Peabody provides an in-depth and easy-to-follow recovery program for those suffering from this unhealthy and often dangerous addiction and explains how to create a loving, safe, and fulfilling relationship.

The pain you suffer from fibromyalgia syndrome (FMS) is not in your imagination. FMS is a real medical problem that can be as debilitating and demoralizing as it is mysterious. Fibromyalgia for Dummies, 2nd Edition, brings you the latest scientific findings on the symptoms and causes of this disease and guides you toward proven, practical steps you can take to reduce or eliminate FMS-related pain.

Cinnamon Peters is one tough cookie. Every year at Christmas River's annual Gingerbread Junction Competition, pie baker extraordinaire Cinnamon aims to win, taking down any competitor who gets in her way. But when she finds a dead body in the woods behind her pie shop just days before the big competition, Cinnamon realizes that there's much more to worry about than cookies, frosting, and gumdrops. Someone's out to bring Cinnamon down. And they're playing dirty.

This book explains how wielding power affects your emotions and decision making and helps you avoid the traps that lead to negative consequences. With the latest psychological research and practical advice from leading experts, you'll learn how to use soft power to persuade others, fix unhealthy power dynamics in your team, use compassion to connect better with others, and remain ethical in your choices and actions.

In her work with countless powerful, successful women over the last twenty years, bestselling author and financial educator Barbara Stanny found that most women's problems with money have little to do with money itself, but rather their fear of or ambivalence toward power. Instead of pushing women to pursue financial success in the traditional fashion, Sacred Success seeks to redefine power from a feminine perspective.You can be financially successful without sacrificing your soul or compromising your values.

Her family's cottage on the New Jersey shore was a place of freedom and innocence for Julie Bauer - until her 17-year-old sister, Isabel, was murdered. It's been more than 40 years since that August night, but Julie's memories of her sister's death still shape her world. Now someone from her past is raising questions about what really happened that night. About Julie's own complicity. About a devastating secret her mother kept from them all.