Showing titles in Engineering

In this updated and expanded edition of Human + Machine—including a new chapter on gen AI—Daugherty and Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization, whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly—or completely reimagine them.

In Killed by a Traffic Engineer, civil engineering professor Wes Marshall shines a spotlight on how little science there is behind the way that our streets are engineered, which leaves safety as an afterthought. While traffic engineers are not trying to cause deliberate harm to anyone, he explains, they are guilty of creating a transportation system whose designs remain largely based on plausible, but unproven, conjecture.

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

How does a plane stay up in the air? Does the Mile-High Club actually exist? When you flush the toilet, where does it all go? Buckle up for some turbulence because nothing flies under the radar for Captain Jeremy Burfoot. With more than 35 years of airline experience, the former Qantas pilot...

After rewriting history with their discovery of a Nazi U-boat off the coast of New Jersey, legendary divers John Chatterton and Richie Kohler decided to investigate the great enduring mystery of history's most notorious shipwreck: Why did Titanic sink as quickly as it did? To answer the question...

More than any other technology, cars have transformed our culture. Cars have created vast wealth as well as novel dreams of freedom and mobility. They have transformed our sense of distance and made the world infinitely more available to our eyes and our imaginations. They have inspired cinema...

Your life is an adventure, ride it! The great thing about motorcycles is it demands our attention and respect. We live in a very connected world and sometimes the only way to disconnect is to connect to your motorcycle. Whatever is going on in your life gets put aside for the ride. It is a beautiful thing. This audiobook was written for new riders and riders returning to riding after a hiatus. It will get you started and what you want out of riding. See why motorcyclists are some of the happiest people you'll meet.

Grid insiders know how fragile the grid is becoming. Unfortunately, they have no incentive to solve the problem because near-misses increase their profits. Meredith Angwin describes how closed meetings, arcane auction rules, and five-minute planning horizons will topple the reliability of our electric grid. Shorting the Grid shines light on the vulnerabilities of our grid, and includes suggestions for making the grid more dependable.

Air travel is one of the safest modes of transportation, but when an aircraft crashes, the consequence is devastating. Why did they happen? Were they caused by bad weather, mechanical failure, or human errors? In this book, the author introduces the 10 deadliest plane crashes in aviation history. He goes through the key events that brought down the doomed commercial jets, and he discusses how we used the painful lessons to improve aviation safety.

David L. Mearns has discovered some of the world's most fascinating and elusive shipwrecks. The Shipwreck Hunter chronicles his most intriguing finds. It describes the extraordinary techniques used, the detailed research, and mid-ocean stamina and courage required to find a wreck thousands of feet beneath the sea, plus the moving human stories that lie behind each of these oceanic tragedies. Combining the adventuring derring-do of Indiana Jones with the precision of a scientist, The Shipwreck Hunter opens an illuminating porthole into the shadowy depths of the ocean.

A globe-trotting work of relentless investigative reporting, Waste Wars exposes the multi-billion-dollar global garbage trade in which almost everyone in the world unknowingly engages and asks: If the handling of its trash reveals deeper truths about a particular society, what does the global business of trash say about our world today?

Innovation influences the market and its operators, especially about competition conditions. One of the most significant technological advances relates to the possibility of capturing a huge amount of information and processing them rapidly: two of the main features that make up the phenomenon known as big data. This not only entails the emergence of specialized operators in these activities, but also makes a "data economy" possible.

An Observer ‘book to look out for’ in 2026 A New Scientist pick for 2026 The Surge is a timely, gripping account of humanity’s battle against rising waters — and the urgent choices we must make for our future. Rising waters are flooding cities and homes across the globe, from Florida to...

Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand-new insight on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on how to manage your customers' experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits

Millions follow the F1 racing season from March to November, but few realise the enormity and complexity of a sport that encompasses so much more than 20 or so Sunday afternoons in the year. With access to drivers, pit crews, backroom operations, strategists, journalists, PR executives and promoters, journalist Phillip Horton shares his extensive knowledge and experience, and provides an up-close-and-personal insight into the world and workings of Formula One.

The Titanic. The Britannic. The Olympic. They are some of the most famous ships in history, but for the wrong reasons. The Olympic Class liners were conceived as the largest, grandest ships ever to set sail. Of the three ships built, the first only lost the record for being the largest because she was beaten by the second, and they were both beaten by the third. The class was meant to secure the White Star Line's reputation as the greatest shipping company on earth. Instead, with the loss of both the Titanic and the Britannic in their first year of service, it guaranteed White Star's infamy.

Brought to you by Penguin. The bicycle is a vestige of the Victorian era, seemingly out of pace with our age of smartphones and ridesharing apps and driverless cars. Yet we live on a bicycle planet. Across the world, more people travel by bicycle than by any other form of transportation. Almost...

Eileen Collins was an aviation pioneer her entire career, from her crowning achievements as the first woman to command an American space mission as well as the first to pilot the space shuttle to her early years as one of the Air Force's first female pilots. She was in the first class of women to earn pilot's wings at Vance Air Force Base and was their first female instructor pilot. She was only the second woman admitted to the Air Force's elite Test Pilot Program at Edwards Air Force Base. 

Developed by experienced technicians and professionally narrated for easy listening, this course is a valuable tool when preparing for your ASE Certification A1 or Engine Repair Test. The audio is focused and high-yield, covering the most important topics you need to know to succeed on the A1 test. The material is accurate, up-to-date, and broken down into bite-sized chapters. There are quizzes and key takeaways sections following each chapter to review questions commonly tested and drive home key points.

Modern civilization rests on metals, yet their true nature remains widely misunderstood. Bridges collapse, pipelines crack, turbines creep, and components fail not because metallurgy is insufficiently empirical, but because its deepest foundations are rarely acknowledged. Beneath grains, phases, and heat treatments lies a reality governed by electrons, spins, vibrations, and probabilities. This book argues that metals are not substances in the classical sense, but stabilized quantum processes.