Showing titles in International

The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors - or powers - that drive marketers' business impact and career success.

In this fascinating and informative book, Jim will introduce beginners to the world of forex trading, with step-by-step explanations suitable for beginners. Find out if Forex trading is something suitable for your personality and emotional style and learn how much money you can make.

The Travels of a T-Shirt in the Global Economy is a critically acclaimed narrative that illuminates the globalization debates and reveals the key factors to success in global business. Tracing a T-shirt's life story from a Texas cotton field to a Chinese factory and back to a US storefront before arriving at the used clothing market in Africa, the book uncovers the political and economic forces at work in the global economy.

Engrossing, enlightening, and entertaining, The China Business Conundrum is an essential cautionary tale and guidebook for all Western bankers, C-suite executives, consultants, and entrepreneurs seeking to do business within China.

China is hot. The world sees a glorious future for this sleeping giant, three times larger than the United States, predicting it will blossom into the world's biggest economy by 2010. According to Chang, however, a Chinese-American lawyer and China specialist, the People's Republic is a paper...

In the last thirty years, the developing world has undergone tremendous changes. Overall, poverty has fallen, people live longer and healthier lives, and economies have been transformed. And yet many countries have simply missed the boat. Why have some countries prospered, while others have failed? Stefan Dercon argues that the answer lies not in a specific set of policies, but rather in a key "development bargain," whereby a country's elites shift from protecting their own positions to gambling on a growth-based future.

'A historically insightful read' Financial Times 'A wry, rollicking, and provocative history' Michael Taylor, author of The Interest ‘A thought-provoking analysis of Africa's relationship with economic imperialism’ Astrid Madimba and Chinny Ukata, authors of It’s A Continent We need to...

In this original and deeply researched book, polling expert and professor of public policy Bobby Duffy explores how when we're born determines our attitudes to money, sex, religion, politics and much else. Informed by exclusive studies from IPSOS, as well as his own research, Duffy reveals that many of our preconceptions are just that: tired stereotypes.

You know him as the founder of Microsoft; the philanthropic, kind-hearted billionaire who has donated endless funds to good causes around the world. But there's another side to Bill Gates. Combining rich storytelling and ground-breaking reporting, The Good Billionaire offers listeners a provocative and timely counter-narrative about one of the world's most widely recognized individuals - a true global celebrity with a truly global audience.

China dominates manufacturing and is the world's largest retail market, but for companies outside of China, finding ways to do business in the country is increasingly uncertain in the face of rising US-China tension, combined with China's crackdowns on the tech and education sectors. Shaun Rein...

The book explains what it takes to build and manage partner channels in the software industry. The book uses the business model framework introduced by Alexander Osterwalder. It provides a practical guide for organizing the activities required to design productive partner programs as well as implement these programs for the recruitment and management of partners that will find, win, make, keep, and grow happy customers on our behalf.

Leading experts from business and academia consider coffee's history, global spread, cultivation, preparation, marketing, and the environmental and social issues surrounding it today. They discuss, for example, the impact of globalization; the many definitions of organic, direct trade, and fair trade; the health of female farmers; the relationships among shade, birds, and coffee; roasting as an art and a science; and where profits are made in the commodity chain.

Voters say they are disillusioned with capitalism, but a system so distorted by government interventions is a dysfunctional version of free market ideals. As a result, productivity and economic growth have slowed sharply, shrinking the pie for everyone and stoking popular anger. Since these flaws developed as the government expanded, building an even bigger state will only double down on what’s gone wrong. The answer Sharma offers is a series of seven fixes to restore the balance between state support and free markets and lay the path to a more prosperous and happier future.

For a beginner, the Forex market is difficult to navigate. All that research you need to do, all those calculations of risk and reward - it’s a hard game to break into and even harder to get right. On the other hand, diving into the specifics of Forex trading will open the door to consistent profits that can bolster your bank balance every day for the rest of your life. This book will teach you all about successfully trading in the Forex market.

Second only to China in the magnitude of its economic miracle and second to none in its potential to shape the new century, India is fast undergoing one of the most momentous transformations the world has ever seen. In this dazzlingly panoramic book, Patrick French chronicles that epic change, telling human stories to explain a larger national narrative. Melding on-the-ground reports with a deep knowledge of history, French exposes the cultural foundations of India’s political, economic and social complexities.

The Chinese economy appears destined for failure, the financial bubble forever in peril of popping, the real estate sector doomed to collapse, the factories fated for bankruptcy. Orlik games out what will happen if the bubble that never pops finally does. The magnitude of the shock to China and the world would be tremendous. For those in the West nervously watching China's rise as a geopolitical challenger, the alternative could be even less palatable. 

As OPEC has loosened its grip over the past ten years, the oil market has been rocked by wild price swings, the likes of which haven't been seen for eight decades. Crafting an engrossing journey from the gushing Pennsylvania oil fields of the 1860s to today's fraught and fractious Middle East, Crude Volatility explains how past periods of stability and volatility in oil prices help us understand the new boom-bust era.

Is trading in the Foreign Exchange market really lucrative? Does forex trading require specialized equipment or accounts? What does it take to invest successfully in the currency exchange trading? Whether you're a seasoned trader or just starting to invest, Forex: Learn About FX Trading & Inflation Protection, Various Forex Options & Technical Analysis is an excellent place to start exploring the potential of trading on the Foreign Exchange. This short introduction is not a get rich quick scheme; it's designed to provide all the knowledge and tools you need to trade with ease.

The eminent economic historian Harold James presents a new perspective on financial crises, dividing them into "good" crises, which ultimately expand markets and globalization, and "bad" crises, which result in a smaller, less prosperous world. Examining seven turning points in financial history—from the depression of the 1840s through the Great Depression of the 1930s to the COVID-19 crisis—James shows how crashes prompted by a lack of supply, like the oil shortages of the 1970s, lead to greater globalization as markets expand and producers innovate to increase supply.

Brought to you by Penguin. The story of trade is the story of humanity. From the copper in Mesopotamian ploughs to the silicon atoms within the chip inside your smartphone, intricate global trading networks have evolved over millennia to fulfil the distinctly human desire to buy and sell. Today...