Showing titles in International

When we think about the future of war, the military and Washington and most everyone gets it backwards. We think in terms of buying single military systems, such as fighter jets or aircraft carriers. And when we think about modernizing those systems, we think about buying better versions of the same things. But what really matters is not the single system but "the battle network"—the collection of sensors and shooters that enables a military to find an enemy system, target it, and attack it.

Deep beneath our feet, vast and sprawling, lies one of the most sophisticated empires the world has ever known. At first glance, it might not look like much - it is made up of fibre optic cables and obscure payment systems. But according to prominent political scientists Henry Farrell and Abraham Newman, this network is the key source of American power on the global stage, more significant than its military might. Underground Empire weaves together tales of economic conflict, shadowy surveillance technologies and covert infrastructure projects to present an explosive new vision of geopolitics.

Sam Bankman-Fried wasn't just rich. Before he turned thirty he'd become the world's youngest billionaire, making a record fortune in the crypto frenzy. CEOs, celebrities and world leaders vied for his time. At one point he considered paying off the entire national debt of the Bahamas so he could take his business there. Then it all fell apart.

Tech billionaires have decided that they should determine our futures for us. According to Elon Musk, Jeff Bezos, Sam Altman and more, the only good future for humanity is one powered by technology: trillions of humans living in space, functionally immortal, served by superintelligent AIs. In More Everything Forever, scientist and writer Adam Becker investigates these wildly implausible and often profoundly immoral visions of tomorrow to reveal why, in reality, there is no good evidence that they will, or should, come to pass.

Figuring out how to deal with today's critical economic problems is perhaps the great challenge of our time. Much greater than space travel, what is at stake is the whole idea of the good life as we have known it. Immigration and inequality, globalisation and technological disruption, slowing growth and accelerating climate change - these are sources of great anxiety across the world. The resources to address these challenges are there - what we lack are ideas that will help us jump the wall of disagreement and distrust that divides us.

From legendary investor Ray Dalio, author of the number-one New York Times best seller Principles, who has spent half a century studying global economies and markets, Principles for Dealing with the Changing World Order examines history’s most turbulent economic and political periods to reveal why the times ahead will likely be radically different from those we’ve experienced in our lifetimes - and to offer practical advice on how to navigate them well.

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity - think Strunk and White's Elements of Style for the digital age.

The epic story of how America turned the world economy into a weapon, upending decades of globalization to take on a new authoritarian axis—Russia, China, and Iran.

In 2014's The Accidental Superpower, geopolitical strategist Peter Zeihan made the case that geographic, demographic, and energy trends were unravelling the global system. Zeihan takes the story a step further in The Absent Superpower, mapping out the threats and opportunities as the world descends into disorder.

The world is moving towards replacing fossil fuels with renewable energy. But building electric vehicles, solar panels, and millions of other devices requires digging more mines. Critical minerals are vital to many sustainable technologies, and the competition for them is intensifying. Nations which aspire to energy independence are ever more intertwined: a hedge fund manager's attempt to revive rare earths mining in California needs Chinese expertise, and international reliance on Africa's mining sector persists despite concern over child labour.

Japan’s Masayoshi Son has made and lost several fortunes, investing or controlling assets worth $1trn in the past two decades through his media-tech giant, SoftBank. He bankrolled Alibaba, China’s internet colossus, before the world had heard about it; plotted with Steve Jobs to turn the iPhone into a wonder product; and financed hundreds of tech start-ups, fuelling the biggest boom Silicon Valley has ever seen. This book takes you on Masa’s wild ride, from his birthplace in a Korean slum in post-war Japan to the modern-day temples of power.

Silk Silver Opium not only tells the fascinating stories of silk and tea, porcelain, silver and opium, missionaries, mercenaries and trade, but also what became inevitable – war and humiliation. Much about China's modern relationship with the West is the product of its past interactions, conflicts, victories and humiliations.

The media often suggest that Russia poses the greatest threat to America's national security, but the real danger lies farther east. While those in power have been distracted and disorderly, China has waged a six-front war on America's economy, military, diplomacy, technology, education, and infrastructure - and they're winning. It's almost too late to undo the shocking, though nearly invisible, victories of the Chinese. In Stealth War, retired Air Force Brigadier General Robert Spalding reveals China's motives and secret attacks on the West.

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.

Power in the modern world—military, economic, geopolitical—is built on a foundation of computer chips. America has maintained its lead as a superpower because it has dominated advances in computer chips and all the technology that chips have enabled. In Chip War economic historian Chris Miller recounts the fascinating sequence of events that led to the United States perfecting chip design, and how faster chips helped defeat the Soviet Union (by rendering the Russians’ arsenal of precision-guided weapons obsolete).

While most currency trading and foreign exchange books focus on international finance theory or simplistic chart-based strategies, The Art of Currency Trading is a comprehensive guide that will teach you how to profitably trade currencies in the real world. Author Brent Donnelly has been a successful interbank FX trader for more than 20 years and in this book, he shares the specific strategies and tactics he has used to profit in the forex marketplace. The book helps investors understand and master foreign exchange trading in order to achieve sustainable long-term financial success.

WARNING: This book isn't about how to be better at marketing. It's about building so much customer love that great marketing is just a by-product. So that people line up at your door. And there's nothing you can do to stop them. I've worked with 20,000 influencers and studied exactly how they build their brands. And then used those brands to launch cash-gushing businesses. Then I did it all for myself. It worked. And it can work for you too.

AI-powered programmes like ChatGPT have become valuable tools in the financial market, and proven to be incredibly beneficial to investors looking to identify investment opportunities and risks that might be overlooked by humans. Yet there is a darker side to these products, which we are only just beginning to fully understand. In this book, Rickards shows how models like ChatGPT work, and how they can be leveraged to capitalize on markets and avoid losses by providing accurate, up-to-date financial insights. Rickards’ guide is essential for anyone looking to navigate this new climate.