Showing results by publisher "Audible Studios" in Money & Finance

Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.

A chapter from Zoom by Daniel Roberts and Fortune contributors. With Zoom, Fortune magazine extends one of its most successful franchises, 40 Under 40, to bring you original insight on the best-kept secrets of top entrepreneurs, business leaders, and rising tech stars.

We Sell Drugs is a study grounded in the transnational geography and political economy of the coca-leaf and coca-derived commodities market stretching from Peru and Bolivia into the United States. More than a narrow biography of one famous plant and its equally famous derivative products - Coca-Cola and cocaine - this audiobook situates these commodities within the larger landscape of drug production and consumption. Examining efforts to control the circuits through which coca traveled, Suzanna Reiss provides a geographic and legal basis for considering the historical construction of designations of legality and illegality.

The book also argues that the legal status of any given drug is largely premised on who grew, manufactured, distributed, and consumed it and not on the qualities of the drug itself. Drug control is a powerful tool for ordering international trade, national economies, and society's habits and daily lives. In a historical landscape animated by struggles over political economy, national autonomy, hegemony, and racial equality, We Sell Drugs insists on the socio-historical underpinnings of designations of legality to explore how drug control became a major weapon in asserting control of domestic and international affairs.

In addition to his work as an entrepreneur, corporate executive, and consultant, for the last 16 years August Turak worked alongside the Trappist monks of Mepkin Abbey, watching firsthand as they undertook new enterprises and sustained an incredibly successful business practice. Service and selflessness are at the heart of this 1,500-year-old monastic tradition’s remarkable business success, an ancient though immensely relevant economic model that preserves what is positive and productive about capitalism while transcending its ethical limitations and internal contradictions.

With Zoom, Fortune magazine extends one of its most successful franchises, 40 Under 40, to bring you original insight on the best-kept secrets of top entrepreneurs, business leaders, and rising tech stars. Discover how Zappos CEO Tony Hsieh built a uniquely attractive corporate culture, how Under Armour founder Kevin Plank took on Nike, and what Marissa Mayer told herself before leaping from a safe post at Google to the high-risk top job at Yahoo. Zoom features the fascinating profiles of these and other young innovators and provides listeners with tips to fast-track their own career success.

Wall Street is an unending source of legend - and nightmares. It is a universal symbol of both the highest aspirations of economic prosperity and the basest impulses of greed and deception. Charles R. Geisst's Wall Street is at once a chronicle of the street itself - from the days when the wall was merely a defensive barricade built by Peter Stuyvesant - and an engaging economic history of the United States, a tale of profits and losses, enterprising spirits, and key figures that transformed America into the most powerful economy in the world.

A must-read for anyone who cares why so many celebs are sporting "bumps", or whether they are really "just like us", this guide - nay, rulebook - lays down the law on what you need to know to play Hollywood in a simple and concise manner.

At some point in everyone's life, everyone will be placed in the position of dealing with the death of a loved one. Arranging all the necessary details at such a difficult time can prove overwhelming. However, help is now at hand in this guide that covers all the essential aspects. Drawing from the counsel of funeral directors, clergy, attorneys, estate planners, and psychologists and with references to Web sites and other sources of further information, this book provides straightforward and reassuring advice that is both practical and comforting at this difficult time.

The complexities of planning and administering an estate are clearly explained in this up-to-date and authoritative guide. From wills, trusts, powers of attorney, and health care directives to probate and administering an estate, it's all here in plain English.

How do you stay in front when everything’s moving so fast? The internet and social media have changed how we do our jobs beyond recognition. Sometimes it’s exciting; other times it’s just frightening. Online Marketing has all the answers. Murray Newlands tells you everything you need to know: How to do it; how to do it even better; and what the future might hold. With this book you’ll get closer to your customers, increase conversions, learn more about the tools, understand digital brands, and more.

Eliot Spitzer built his reputation as Attorney General of New York by redefining the role and purpose of the public prosecutor. The cases he brought against the largest corporations on Wall Street and others - both criminal and civil - targeted pervasive misconduct and structural flaws in the economy that were metastasizing in the years leading up to 2008. The cases themselves and the remedies they produced were precedent setting. Today, after the financial crisis has exposed the faults that were brewing and the ever-expanding gap between the 1% and the 99%, it is clear that Eliot Spitzer was prescient.

In her speech to the Hague - World Legal Forum on December 8, 2009, Dr. Gaytri Kachroo, attorney for Harry Markopolos and Patricia Cohen, speaks out on behalf of Madoff investors and attorneys worldwide as Vice-Chair of the Global Alliance on the Madoff case, for an International Finance Court to adjudicate transnational financial fraud and other financial claims.

In No Job? No Prob! business writer Nicholas Nigro shows readers how to convert unemployment lemons into refreshing lemonade. Offering advice that is at once motivational ("when unemployment comes calling, start walking and don’t look back"), practical ("20 ways to make yourself leave the house at least once a day"), and fun ("20 things you can do with your retired briefcase"), No Job? No Prob! is the most well-rounded and optimistic unemployment guide available. It also includes useful quizzes that will help you take stock of what you have, decide what you want, and figure out the best way to get there.

Get yourself up to guru speed. This insightful guide, which has proven hugely popular around the world in hardback, not only includes the most significant ideas that have influenced the management of business over the past century, but it also includes entries on the most influential business thinkers of the past and present.

In the graveyard of economic ideology, dead ideas still stalk the land. The recent financial crisis laid bare many of the assumptions behind market liberalism--the theory that market-based solutions are always best, regardless of the problem. For decades, their advocates dominated mainstream economics, and their influence created a system where an unthinking faith in markets led many to view speculative investments as fundamentally safe.

Examinando retórica, normas políticas, literatura popular y las teorías científicas a lo largo de 400 años, Nacny Isenberg rechaza las suposiciones sobre la sociedad libre de clases de Estados Unidos, donde la libertad y el trabajo duro te garantizan una verdadera movilidad social. Los blancos pobres miserables y sin tierra han existido desde la época del primer asentamiento colonial británico hasta los actuales "hillbillies".

A part of all you earn is yours to keep. From the importance of savings to the essentials on how to become wealthy, this collection of famous Babylonian parables imparts timeless financial wisdom. It offers insights on how to become wealthy and how to attract good luck and discusses the five laws of gold. A perfect guide to understanding finances and a powerhouse of time-tested principles to gain and retain personal wealth, The Richest Man in Babylon has been inspiring people for generations. It continues to remain a classic best seller.

Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception.

This is a groundbreaking account of the development of Indian business and enterprise from the colonial period to the present. It not only introduces listeners to formative business leaders (including Jamsetji Tata, Ghanshyam Das Birla and Walchand Hirachand Doshi) and leading firms (Wadia Group, Kirloskar Brothers Limited and Shapoorji Pallonji) but also analyses their presence in the country’s economy, their growth over time and their true impact on society.

In 1980, the iconoclastic economist Julian Simon challenged celebrity biologist Paul Ehrlich to a bet. Their wager on the future prices of five metals captured the public’s imagination as a test of coming prosperity or doom. Ehrlich, author of the landmark book The Population Bomb, predicted that rising populations would cause overconsumption, resource scarcity, and famine—with apocalyptic consequences for humanity.