Showing results by publisher "Brilliance Audio" in Money & Finance

Anyone can go online and buy a pair of pants - but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes play a large role in the decision-making process when it comes to buying online. Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors.

7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.

The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.

Offering five essential principles that crack the code on marketing successfully in today's ecosystem, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you not only regain your sanity, but learn how to spot opportunities to grow your organization and brand in the midst of marketplace chaos.

What do shale gas, Elon Musk’s Tesla, and the global apparel chain Zara share in common? In Resource Revolution, management experts Stefan Heck and Matt Rogers describe how each in its own way exemplifies a resource revolution - a use of natural resources so effective it defies conventional wisdom and enables breakthrough performance where others see only limits and shortcomings.

American economic policy ranks as something between bad and disgraceful. As leading economist Alan S. Blinder argues, a crucial cultural divide separates economic and political civilizations. Economists and politicians often talk - and act - at cross purposes: politicians typically seek economists' "advice" only to support preconceived notions, not to learn what economists actually know or believe. Politicians naturally worry about keeping constituents happy and winning elections. Some are devoted to an ideology.

Building Digital Culture aims to answer a simple question: How can organisations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up.

The race is on to become a digital enterprise. Every organization has a plan for updating products, technologies, and business processes. But that's not enough anymore. With disruptive startups outperforming industry stalwarts, executives everywhere are pushing greater growth and innovation. Staying competitive demands a complete digital transformation.

In a good negotiation, everybody walks away a winner. Drawing on her nearly two decades of experience negotiating multimillion-dollar agreements with the most savvy people in sports, Molly Fletcher provides the strategies and tactics business professionals need to find common ground, strengthen relationships, and close more deals.

For Efrem Harkham, hospitality isn't just a job - it's a way of life. And that attitude is evident when you walk into any of Harkham’s one-hundred-plus luxury hotels. In a true, rags-to-riches American success story, Harkham built a renowned international hotel brand that is synonymous with comfort and refinement.

Our economy is spiraling, and younger generations are getting locked out of the opportunities our parents had. Generation F*cked exposes why the system is so broken and offers practical steps for Millennials and Gen Z to retake our financial futures.

Prepare your business today or risk irrelevance tomorrow. The generation that will reshape everything about how brands connect with consumers has arrived in full force.

A book for this moment: Both an assessment of our current political leadership and a vision of those who can bring substantive change. Who are the new progressive leaders emerging to lead the post-Trump return to democracy in America? National political correspondent and award-winning author D.D. Guttenplan's The Next Republic is an extraordinarily intense and wide-ranging account of the recent fall and incipient rise of democracy in America. The Next Republic profiles nine successful activists who are changing the course of American history right now.

When the Bush Administration invaded Iraq in 2003, it was promised that Iraqi Kurdistan would be developed into one of the most productive oil and natural gas regions in the world, and the profits would be used to win the war and rebuild the country. More than ten years later, those dreams lie in tatters. What happened to the oil wealth?

Making the effort to learn about money will give you the knowledge and confidence to handle your own finances. Financial security is personal freedom. Money Confidence provides practical, can-do advice that covers the gamut from creating a budget that works to investing, where to turn for financial advice and estate planning. In addition, it will include a short tutorial on Kerry's 3-part financial fitness plan: How to get financially, physically, and spiritually fit. These three steps are at the core of building a rich, independent life.

Obroni and the Chocolate Factory is Steven's chaotic, fascinating, and bemusing journey to create a successful international business that aspired do a bit of good in the world. This book is at once a penetrating business memoir and a story about imagining globalism done right. Wallace's picaresque journey takes him to Ghana's residence for the head of state, to the Amsterdam offices of a secretive international cocoa conglomerate, and face-to-face with key figures in the sharp-elbowed world of global trade and geopolitics.

Common sense and prudence have long been among the guiding tenets of society, but in today's economy they have been completely abandoned in the interest of blindly maximizing profits. Common-Sense Business shows that this current economic model is both detrimental and unsustainable, and that we must transform the global economy along the lines of common sense toward the common good.

The mainstream media and ultra-liberal Democrats can't understand why white voters, especially white men, are so angry. Wayne Allyn Root is an angry white male, and he knows why. This is his story, his testimony, and a look at what's happening to an entire group of good people: law-abiding, tax-paying, hard-working, middle-class people. They're being targeted, silenced, intimidated, persecuted - virtually wiped off the planet.

Leland Faust unmasks Wall Street's unsavory tactics in powerful detail by giving listeners a high-level view of how the financial services industry misleads them, overcharges them, and exposes them to needless risk. He documents the financial industry's alluring come-ons, airbrushed risks, high-stakes gambling, half-truths, misleading statements, outlandish predictions, tricks to overcharge customers, bad deals, and outright fraud by the most prominent and renowned of Wall Street's players.

Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers.