Showing titles in Social Psychology & Interactions

In 1979, a secret unit was established by the most gifted minds within the US Army. Defying all known accepted military practice - and indeed, the laws of physics - they believed that a soldier could adopt the cloak of invisibility, pass cleanly through walls and, perhaps most chillingly, kill goats just by staring at them. Entrusted with defending America from all known adversaries, they were the First Earth Battalion. And they really weren't joking. What's more, they're back and fighting the War on Terror.

These days, no one in America feels immune to violence. But now, in this extraordinary, groundbreaking book, the nation's leading expert on predicting violent behavior unlocks the puzzle of human violence and shows that, like every creature on earth, we have within us the ability to predict the harm others might do us and get out of its way. Contrary to popular myth, human violence almost always has a discernible motive and is preceded by clear warning signs.

Steven Pinker looks at how the relationship between words and thoughts can help us understand who we are. Why do so many swear words involve topics like sex, bodily functions, or the divine? Why do some children's names thrive while others fall out of favour? Why do we threaten and bribe and seduce in such elaborate, often comical ways? How can a choice of metaphor damn a politician or start a war? And why do we rarely say what we actually mean?

There is a war on for your mind. We are endlessly confronted by those who would manipulate us – advertisers, pick-up artists, politicians, big tech, cult leaders and many more – even the humble waiter who asks, ‘Still or sparkling?’ All forms of communication are designed to persuade you in some way. Politicians and nudge units manipulate us into agreeing with controversial policies. Adverts tell us to buy lots of this, but none of that. The news tells us what to care about. Charities compete for our support. Social media buffets us with algorithms.

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

This essential guide explores the methods by which groups and individuals can manipulate people's minds and behaviors in a subtle and covert manner. Hassan combines his personal narrative with extensive psychological research to provide strategies for protection, intervention, and healing for those affected by destructive cults.

What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab and every person you meet a chance to experiment. The Charisma Myth is a mix of fun stories, sound science and practical tools. Cabane takes a scientific approach to a heretofore mystical topic, covering what charisma actually is, how it is learned, what its side effects are and how to handle them.

Renowned media scholar Sherry Turkle investigates how a flight from conversation undermines our relationships, creativity, and productivity - and why reclaiming face-to-face conversation can help us regain lost ground. We live in a technological universe in which we are always communicating. And yet we have sacrificed conversation for mere connection. Preeminent author and researcher Sherry Turkle has been studying digital culture for over 30 years. Long an enthusiast for its possibilities, here she investigates a troubling consequence.

From the author of The Perfect Storm and War comes a book about why men miss war, why Londoners missed the Blitz, and what we can all learn from American Indian captives who refused to go home. Tribe is a look at post-traumatic stress disorder and the challenges veterans face in returning to society. Using his background in anthropology, Sebastian Junger argues that the problem lies not with vets or with the trauma they've suffered but with the society to which they are trying to return.

What drives our political and moral beliefs? What makes us like some things and dislike others? What shapes how we behave, and misbehave, in a group? What makes you, you? For centuries, philosophers and scholars have described human behaviour in terms of sex, power and money. In The Status Game, best-selling author Will Storr radically turns this thinking on its head by arguing that it is our irrepressible craving for status that ultimately defines who we are.

The Cult of Trump is an accessible and in-depth analysis of the president, showing that under the right circumstances, even sane, rational, well-adjusted people can be persuaded to believe the most outrageous ideas. Hassan’s audiobook is essential listening for anyone wanting to understand the Trump phenomenon and looking for a way forward.

In its Native American meaning, wetiko is an evil cannibalistic spirit that can take over people’s minds, leading to selfishness, insatiable greed, and consumption as an end in itself, destructively turning our intrinsic creative genius against our own humanity. Revealing the presence of wetiko in our modern world behind every form of destruction our species is carrying out, both individual and collective, Paul Levy shows how this mind-virus is so embedded in our psyches that it is almost undetectable - and it is our blindness to it that gives wetiko its power.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

What makes good people do bad things? How can moral people be seduced to act immorally? Where is the line separating good from evil, and who is in danger of crossing it? Social psychologist Philip Zimbardo has the answers. He explains how - and the myriad reasons why - we are all susceptible to the lure of "the dark side". Drawing on examples from history as well as his own trailblazing research, Zimbardo details how situational forces and group dynamics can make monsters out of decent men and women.

Gravity affects every aspect of our physical being, but there's a psychological force just as powerful - yet almost nobody has heard of it. It's responsible for binging groups of people together and pulling them apart, making certain goals attractive to some and not to others, and fuelling cycles of anxiety and guilt. According to French polymath René Girard, humans don't desire anything independently. Human desire is mimetic - we imitate what other people want.

If you are going to care for someone, you must first understand them. If you're going to hire, marry, or befriend someone, you have to be able to see them. And yet we humans don't do this well. All around us are people who feel invisible, unseen, misunderstood. In How to Know a Person, Brooks sets out to help us to do better, posing questions that are essential for all of us. If you want to know a person, what kind of attention should you cast on them? What kind of conversations should you have? What parts of a person's story should you pay attention to?

Video game sales as a whole have continued to grow, now raking in twice as much money per year as the entire film industry, and countless psychologists have turned their attention to the effects gaming has on us: our confidence, our identity, and our personal growth. The Psychology of Zelda applies the latest psychological findings, plus insights from classic psychology theory, to Link, Zelda, Hyrule, and the players who choose to wield the Master Sword.

In The Road to Character, David Brooks, best-selling author of The Social Animal and New York Times columnist, explains why selflessness leads to greater success. We all possess two natures. One focuses on external success: wealth, fame, status and a great career. The other aims for internal goodness, driven by a spiritual urge not only to do good but to be good - honest, loving and steadfast. The inner self doesn't seek happiness superficially defined; it seeks emotional commitments without counting the cost and a deeper moral joy.

Intuition is not some magical property that arises unbidden from the depths of our mind. It is a product of long hours and intelligent design, of meaningful work environments, and particular rules and principles. This audiobook shows us how we can hone our instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision-makers in our homes, offices, and in everyday life.

Since its release in 1949, The Hero with a Thousand Faces has influenced millions of readers by combining the insights of modern psychology with Joseph Campbell's revolutionary understanding of comparative mythology. In this book, Campbell outlines the Hero's Journey, a universal motif of adventure and transformation that runs through virtually all of the world's mythic traditions. He also explores the Cosmogonic Cycle, the mythic pattern of world creation and destruction.