Showing titles in Writing & Publishing

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

Today's eerily impressive artificial intelligence writing tools present us with a crucial challenge: As writers, do we unthinkingly adopt AI's time-saving advantages or do we stop to weigh what we gain and lose when heeding its siren call? To understand how AI is redefining what it means to write and think, linguist and educator Naomi S. Baron leads us on a journey connecting the dots between human literacy and today's technology.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

The Bookshop in Wigtown is a bookworm's idyll—with thousands of books across nearly a mile of shelves, a real log fire, and Captain, the bookshop cat. You'd think after twenty years, owner Shaun Bythell would be used to the customers by now. Don't get him wrong—there are some good ones among the antiquarian porn-hunters, die-hard Arthurians, people who confuse bookshops for libraries and the toddlers just looking for a nice cosy corner in which to wee. He's sure there are. There must be some good ones, right?

A master class of 27 lessons, drawn from 27 diverse narratives, for novelists, storytellers, filmmakers, graphic designers, and more. Author Daniel Joshua Rubin unlocks the secrets of what makes a story work, and then shows how to understand and use these principles in your own writing. The result is “an invaluable resource” (Publishers Weekly, starred review), offering priceless advice like escalate risk, with an example from Pulp Fiction.

There are only, in my humble opinion, two kinds of readers: readers who love your books and readers who don’t know they love your books yet. But how do you reach those readers in the second category, no matter what kind of writer you are? The answer to that question is...universal fantasy. Universal fantasy is why my sales tripled when I “accidentally” wrote three books that landed in the Amazon Top 100. Universal fantasy is why some authors get gobs of gushing reviews and some authors who write “way better” get crickets.

Theme—the mysterious cousin of plot and character. Too often viewed as abstract rather than actionable, theme is frequently misunderstood and left to chance. Some writers even insist theme should not be purposefully implemented. This is unfortunate, because in many ways theme is story. Theme is the heart, the meaning, the point. Nothing that important should be overlooked. Powerful themes are never incidental. They emerge from the conjunction of strong plots and resonant character arcs.

In this must-listen audiobook, Australia’s leading book mentor Natasa Denman shares the proven tips and strategies that will set you up for your book writing success. Natasa has helped hundreds of people just like you, from all around the world, go from uncertain, fearful and confused, to published authors.

What makes a romance novel a romance? Writing a well-structured romance isn't the same as writing any other genre - something the popular novel and screenwriting guides don't address. The romance arc is made up of its own story beats. Told in conversational (and often irreverent) prose, Romancing the Beat is like sitting down to coffee with romance editor and author Gwen Hayes while she explains story structure - the way she does with her clients, some of whom are regular inhabitants of the best-seller lists.

Over the course of his distinguished entertainment career, Alan Bennett has received multiple awards and honours, including two BAFTAs, four Laurence Olivier Awards, two Tony Awards, an Academy Award nomination for his film The Madness of King George, and a British Book Award for Author of the Year in 2006. In this four-part collection of his remarkable Untold Stories, the acclaimed writer considers his childhood, career, and the current state of the world with his customary blend of wit and poignancy.

International Emmy nominated writer Mark Boutros offers a guide to creating characters who are engaging, emotionally driven, and memorable. With experience writing comedy, drama, and novels, Mark shares a mixture of theory, exercises, and pitfalls, getting you thinking about the questions you should always have in your mind during character creation. This is an invaluable tool for beginner and experienced writers.

This must-listen book is the ultimate guide to not only writing and publishing your first book but the ultimate vehicle to business growth through leveraging the opportunities that becoming a published author brings. This book has the answers for you. It is the proven system that will take you step-by-step through the process of navigating your structure, content and all those infinite details needed to publish. Hundreds of men and women in business are following this exact system, The Ultimate 48 Hour Author Blueprint, to create transformation in their own, and their client’s lives.

in her exquisitely rendered, transformative memoir, Price describes how she broke free of that which had defined her childhood, to go on to create a purpose-driven life and family, on her own terms. From victim to advocate, from fearful child to empowered adult, and from despair to triumph, This Happened to Me is a story of astonishing resilience and breathtaking determination.

It has been eleven years since Diane Foley’s son, the American journalist James Foley, was kidnapped in northern Syria, and nearly ten since that day in August 2014 when she would learn that he had been murdered by ISIS in a public beheading that would ricochet in video around the world. A whole decade. Time rushes past. And yet, for Diane, that moment is unending. In American Mother, legendary author Colum McCann tells Diane’s story as she recalls the months of his captivity, the efforts made to bring him home and the days following his death.

Writing guides are often full of 'tips' and 'tricks' either too broad to be useful, so specific they don't apply, or frustratingly vague. The On Writing and Worldbuilding series is here to change that. Volume III covers a whole new array of topics with applicable, clear, and practical discussions, be it writing character descriptions, compelling dialogue, or worldbuilding cities and towns. While written with an edge for science fiction and fantasy, the help found in this book applies to all genres. Volume III stands entirely independent of the first two volumes with entirely new discussions.

Learn how to get what you want. Learn how to increase conversion rates on anything. Learn how to make it easier to write anything (using formulas and mind-hacks).

Durante los últimos sesenta años, la CIA ha conseguido mantener una excelente reputación a pesar de su terrible trayectoria, escondiendo sus errores en archivos de alto secreto. Ahora, Tim Weiner, ganador del Pulitzer por sus trabajos periodísticos sobre los servicios secretos estadounidenses, nos ofrece la historia definitiva de la CIA.

How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.

Dorothea Brande's Becoming a Writer remains evergreen decades after it was first written. Brande believed passionately that although people have varying amounts of talent, anyone can write. She also insists that writing can be both taught and learned. This is Dorothea Brande's legacy to all those who have ever wanted to express their ideas in written form. A sound, practical, inspirational, and charming approach to writing, it fulfills on finding the writer's magic.