Showing titles in Writing & Publishing

Most organizations struggle to grow. The most common issues that sales teams cite are 1) not enough leads and 2) conversion rate is too low. Cold Email Manifesto fixes both of these by giving you access to a predictable system for finding leads, messaging them, selling to them and growing your sales team.

Read by the author. Learn the keys to energizing your writing, engaging readers, and breaking out with influence. What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain...

Where do the best ideas come from? How do you stay motivated? What does it take to become a published author? And how do you actually make money from your writing? For over five years the hosts of Always Take Notes podcast have posed their nosiest questions to some of the world's greatest writers. The result is a compendium of frank and frequently entertaining guidance for living a creative life. From the early failures that shaped them to the daily challenges of writing and the habits that keep them on track, literary luminaries offer guidance to inspire.

Practical and instructive, Egri provides a framework for writers to analyze and enhance their work. Numerous examples from classical and contemporary literature illustrate his principles, making the book a theoretical guide and hands-on manual for improving storytelling skills. "The Art of Dramatic Writing" has left a lasting impact, influencing generations of writers and remaining a staple in creative writing programs. Its enduring relevance lies in its timeless principles, applicable across genres and mediums.

Jack Kerouac was one of America's great writers of the latter half of the twentieth century, yet he endured a life characterized by persistent hardship and disillusion. Leading Kerouac scholar Paul Maher Jr. targets the writer's embattled insight of self as central to his life and work. He reveals how Kerouac's troubled interactions with alcohol, drugs, and spirituality stamped its importance on his autobiographical prose and poetry and created a singular language that united thoughts on the human condition and spiritual liberation.

A lively and accessible guide to understanding rhetoric by the world class English and Law professor and bestselling author of How to Write a Sentence. Filled with the wit and observational prowess that shaped Stanley Fish s acclaimed bestseller How to Write a Sentence, Winning Arguments guides...

When a young student at a military academy mails some of his poetry to the great poet Rainer Maria Rilke, seeking advice, he initiates years of correspondence, during which Rilke expresses his most personal insights into the artist's relationship with life, the interior needs of the individual growing towards maturity, and how the impulse to artistic creation can and should be a source of abiding and developing happiness even for those who cannot become artists.

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and is the invisible...

Whether or not one has lived an exceptional or dramatic life, we inherently understand that writing memoir—whether it’s a book, blog, or just a letter to a child - is the single greatest portal to self-examination. Stop treading water in writing exercises or hiding behind “writer’s block” and learn how to write with intent. Marion Roach Smith’s disarmingly frank but wildly fun tactics offer you simple and effective guidelines that work. Your legacy beings now.

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

Brought to you by Penguin. 'A fascinating journey into our relationship with the physical book...I lost count of the times I exclaimed with delight when I read a nugget of information I hadn't encountered before' Val McDermid, The Times Most of what we say about books is really about the words...

SHORTLISTED FOR THE 2018 BAILLIE GIFFORD PRIZE FOR NON-FICTION 'Elegantly written, wittily constructed . . . My science book of the year.' Robin McKie, Observer, 'Best Books of 2018' She Has Her Mother’s Laugh presents a profoundly original perspective on what we pass along from generation to...

For the last several years Adm. James Stavridis and his co-author, R. Manning Ancell, have surveyed over 200 active and retired four-star military officers about their reading habits and favorite books, asking each for a list of titles that strongly influenced their leadership skills and provided them with special insights that helped propel them to success in spite of the many demanding challenges they faced. The Leader's Bookshelf synthesizes their responses to identify the top 50 books that can help virtually anyone become a better leader.

Brought to you by Penguin. Verbs are the underrated stars of the English language. They hold it all together. A complete sentence cannot exist without one, yet a single verb can create complete meaning. (See?) In this glittering exploration of language, grammar, and style, Sarah L. Kaufman...

Rodgers vividly recreates Mencken's era: the glittering tapestry of turn-of-the-century America, the roaring twenties, depressed thirties, and the home front during World War II. But the heart of the book is Mencken.

In the six lessons of Why Memoir Matters: Learning from the Lives of Others, associate professor and author Tahneer Oksman guides you through enduring categories and themes within the genre of memoir, exploring how these deeply personal stories work and why they are so impactful. The course also addresses the ethical responsibilities of the memoir writer, in terms of writing about personal life details and what it means to tell the truth as a writer while sharing personal memories, shocking events, and even family secrets.

Frank Senko had always known how to have a good time. But after a job change forced Frank to begin a long car commute every day, his daughter Jen noticed changes in his personality and beliefs. Long hours on the road listening to talk radio commentators like Rush Limbaugh sucked her father into a suspicion-laden worldview dominated by conspiracy theories, fake news, and rants about the "coastal elite" and "libtards" trying to destroy America.

Self-Publishing Simplified is perfect for beginners that want to self-publish on Amazon. It covers all the basics you need to know including: Niche & keyword research, 7 backend keywords, Amazon Ads, publishing your first book, & tips throughout the book. This book is perfect for authors that write kids story books, guide books, how-to books, cookbooks, puzzle books, coloring books, and low content books.

Short Books Big Impact introduces a practical approach to publishing that focuses on clarity, consistency, and strategic thinking. Instead of chasing trends or feeling overwhelmed by the publishing process, this guide shows how small, focused books can become powerful tools for growing your author presence.

One of the world’s foremost writing teachers invites listeners on a joyful journey into the reading and origins of haiku.