Showing titles in Social Media

TikTok boasts 1.6 billion active users worldwide and wields unprecedented power over our culture. Its crown jewel is the most addictive algorithm ever invented. As a result, it has become a political football all over the world. In Every Screen on the Planet, Harvard-trained lawyer and investigative journalist Emily Baker-White charts TikTok’s rise – from its Chinese founders’ early ambitions to its emergence as the world’s most valuable startup.

Conducting yourself online can be challenging. It sometimes seems like the web and social media is tailor-made to cause upset and anger. But, with the right guide, anyone can learn how to be a beacon of civility and politeness online. In Digital Etiquette for Dummies, a team of online communication experts share their combined insights into improving your presence on social media, writing emails that exude positivity and clarity, behaving correctly in virtual meetings, and much more.

In an era of increasing social isolation, platforms like Facebook and Twitter are among the most important tools we have to understand each other. We use social media as a mirror to decipher our place in society, but, as Chris Bail explains, it functions more like a prism that distorts our identities, empowers status-seeking extremists, and renders moderates all but invisible.

Our media environment is in crisis. Polarization is rampant. Polluted information floods social media. Even our best efforts to help clean up can backfire, sending toxins roaring across the landscape. In You Are Here, Whitney Phillips and Ryan Milner offer strategies for navigating increasingly treacherous information flows. Using ecological metaphors, they emphasize how our individual me is entwined within a much larger we, and how everyone fits within an ever-shifting network map.

Trying to use Facebook Ads to hit seven figures with your business? Ready to stop playing small with your marketing? Ready to get your brand in front of millions of people while maintaining your authenticity? Master the most effective and cost-efficient way to market and sell to your ideal customer using strategies that have been tested with over $18M in ad spend and $100M in generated revenue.

Emma Gannon was born in 1989, the year the World Wide Web was conceived, so she's literally grown up alongside the Internet. There've been late night chat room experiments, sexting from a Nokia and dubious webcam exchanges. And let's not forget catfishing, MSN, digital friendships and #feminism. She was basically social networking way before it was a thing - and she's even made a successful career from it.

"Be Open, Be Transparent, Be Authentic" are the current leadership mantras - but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm.

Buy bank-owned properties at fire-sale prices! Banks and lending institutions today own more than one million foreclosed properties, more are in the foreclosure pipeline. Banks desperately want to get these properties off their balance sheets, but there aren't enough buyers. The result is a soft real estate market with prices investors and homeowners may not see again in their lifetime.

Are you bored of the endless scroll of your social media feed? Do you swipe left before considering the human being whose face you just summarily rejected? Do you skim articles on your screen in search of intellectual stimulation that never arrives? If so, this book is the philosophical lifeline you have been waiting for. Offering a timely meditation on the profound effects of constant immersion in technology, also known as the Interface, Wish I Were Here draws on philosophical analysis of boredom and happiness to examine the pressing issues such as screen addiction....

In our rapidly evolving digital age, mastering the landscape is more than just beneficial—it's essential. "Social Media Marketing for Beginners 2024" is crafted specifically with beginners in mind, providing a clear path through the complexity of social media marketing. This book offers step-by-step strategies, practical tips, and comprehensive case studies to elevate you from a novice to a marketing maestro swiftly.

This book is a comprehensive guide to using AI to automate and optimize key tasks, increase conversions, and drive unprecedented business growth in your affiliate marketing business. Written for affiliate marketers of all levels, this book provides a clear and concise guide to implementing AI, including identifying the right tools and technologies and integrating them into your existing process.

If you have an Instagram account or are a business owner and are not making full use of social media to expand and grow your business, you are missing out on potentially billions of new clients. It doesn't matter who you are—never forget that you are a brand. Instagram is the best social media site to develop and promote your business. In this book, I will detail a step-by-step guide on how to maximize your Instagram presence, develop a loyal following, and more importantly, how to turn your followers into repeat customers.

You’ve heard all about TikTok and now you want to make on the most exciting thing that’s happened to social media since…well, the Internet? This book will set you on the right path for TikTok success. It’s for businesses who want to master TikTok quickly and profit from being a first mover.

Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence - online.

In "La società della performance", Maura Gancitano e Andrea Colamedici proseguono la linea tracciata da Guy Debord con "La società dello spettacolo" e da Byung-Chul Han con "Psicopolitica", rivelando come la condizione dell'uomo contemporaneo sia strutturata per sostituire al mondo l'imitazione del mondo, all'espressione di sé l'esibizione di sé, alla narrazione lo storytelling, alla ricerca del senso della vita la ricerca di un livello sempre maggiore di benessere e visibilità.

For better or for worse, Google and social media - “Big Tech”, collectively - have become the new public square. Unfortunately, this public square has a watchful referee standing behind them, ready and waiting to blow the whistle if they veer too far from the preferred narrative. Americans have given these companies enormous power to select the information they read, share and discuss with their neighbors and friends.

Now, more than ever, there are countless ways to achieve growth by marketing your business, large or small, using the many different channels, platforms and mechanisms available on the internet. How do you decide which is the best for your product or service? The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex's unparalleled expertise and experience is crystallised in this essential bible for digital marketing.

Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start? Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away. This book makes it easy to tap into the power of today's hottest social media sites.

Building Your Influencer Marketing Business by VentureNest Books is an essential guide for anyone eager to transform their passion for social media into a profitable influencer marketing venture. This book addresses the challenges many face, such as where to start with influencer strategies, choosing the right platforms, creating impactful campaigns, and forming genuine connections with influencers. Offering a step-by-step approach, it covers everything from the fundamentals of influencer marketing to advanced strategies.

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