Showing titles in Small Business

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.

It is possible to build your own profitable online business, but you can't do it overnight (despite what you have been told by so-called Internet marketing gurus). The simple truth is that you need to choose a solid niche from day one, be willing to consistently work on your business over the course of several months and follow the path laid before you by people that have actually done it.

I have always appreciated wines. I guess, you could say, I was in love with wine. I knew what the supposed experts said about food and wine pairings. I knew how to describe the body and the tannins of the wine. When I found myself out of work, laid off from my typical office nine-to-five job, I was inspired by wine. One evening, while sipping a glass of my favorite casual red blend, I started examining the label.

Especially relevant in today's world of corporate scandals and new accounting laws, the numbers in a financial report contain vitally important information about where a company has been and where it is going. Packed with new and updated information, Reading Financial Reports for Dummies, 3rd Edition gives you a quick but clear introduction to financial reports - and how to decipher the information in them.

Banking on It is the firsthand account of one woman's quest to rebuild Britain's broken banking system. After a lengthy career at the top of some of Britain's leading banks, Anne Boden had become disillusioned with the status quo - the financial crash had broken trust in the whole sector, but there seemed to be little appetite to make the most of emerging technologies to revolutionise customer experience. Increasingly frustrated with the inertia within the industry, she decided to shake things up herself by doing something totally radical - setting up her own bank.

This timeless text is required listening for any business person or athlete interested in strategy. It includes a soundtrack entitled "The Mysterious Sound of Wind In the Bamboo", a 43-minute collection of Zen-inspired Japanese music by the Matsu Take Ensemble.

Unlock the secrets of the digital frontier with "Digital Marketing 2024: Mastering AI, SEO, Social Media, and Data-Driven Strategies for Business Growth." This isn't just another one of those business marketing books—it's your ultimate playbook for dominating the digital landscape. Perfect for fans of the "1 Page Marketing Plan," this book dives deep into the hottest trends and cutting-edge techniques that will skyrocket your marketing efforts.

What type of business should you start? For the past 10 years, Inc. 500 CEO and number-one national best-selling author, Ryan Levesque - featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur - has guided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.

Fraser Doherty's 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business, giving the key steps for developing an idea and getting it to market quickly. Almost everyone dreams of starting their own business, but very few do it. What if it had to be only a decision of a weekend, and it didn't cost a fortune?

Are you tired of the same old "work hard, grind 24/7" advice? Ain't nobody got time for that! Side Hustle AI will help you get better results and work more efficiently. Because let's be honest—if you're still doing things manually, you're leaving money (and your sanity) on the table.

Imagine finding yourself sitting next to a self-made millionaire for eight hours on a long-haul international flight. Imagine that person was prepared to share with you the secrets of their success. For one lucky person this actually happened. Inspired by a true story, Millionaire Upgrade is the tale of one very experienced entrepreneur and one very lucky passenger.

I’ve written this book because selling your business is quite possibly the biggest financial transaction of your entire life, and you’ve never done it before and will likely never do it again, and you really need to be smart about this. I recently did a quick study on the likelihood that a firm in a particular, narrow vertical would have a successful exit—defined as someone else purchasing, for real money, a majority of your firm’s equity.

Your clients and stakeholders keep demanding more. Your team needs constant hand-holding. You barely have time to think, let alone grow the business. Agency life can feel like chaos—but it doesn’t have to. After advising hundreds of firms worldwide, Karl Sakas has seen what works—and what doesn’t. "Calm the Chaos" distills the same battle-tested strategies agency leaders use to get out of the weeds and back in control. Running an agency will always be demanding—but it shouldn’t consume your life.

Who is this material designed for? This manual includes all my knowledge on how to start and grow a million-dollar cleaning company in a short amount of time. This is not for lazy people looking to make a quick buck. This is for serious cleaning business owner ready to grow their companies to millions of dollars. Here I include all the information I provide on my video course found at www.tremendouslife.com called The Six Figure Cleaning Business Master Class which is a video class explaining in detail all the content you'll see in the screenshots throughout this manual. I have also included all the content from my previous book where I discuss all the lessons I have learned throughout the years.

No matter how motivated and energetic you are - even if you're the greatest salesperson on the planet! - as a network marketer with limited time, there's only so much money you can make without great people to help you sell your products. Recruiting is the life force of any network marketing, multilevel marketing, or party plan business; it lifts the ceiling off your income, the key that will allow you to keep checks rolling in above and beyond what you can do yourself.

What's happened to real? In a world of jargon, acronyms, and distrust, does authenticity in leadership mean anything anymore? The answer is a resounding yes. Businesses and organizations are starving for real communication and authentic leadership. But there's a lot of baggage and distrust to overcome. With real-life case studies, pointers, and guidelines, leadership consultant Gabrielle Dolan shows you how authenticity can earn trust with honest communication, and why it's well worth the effort.

Leadership Hacks is the business leader's guide to getting things done. Over the years, the leader's role has expanded to encompass more duties, more responsibility, and more accountability - yet we're still stuck with the same 24 hours in every day. The evolving business environment leaves many of us struggling to achieve against constantly shifting priorities, competitors, and deadlines, and we are forever expected to do more with less. Is it even possible to make a real impact? Yes! This book shows you how to sort through the madness and get back to getting results.

America’s number one small-business expert is back with a brand-new, updated, and expanded edition of her essential handbook, Become Your Own Boss in 12 Months. Using her years of entrepreneurial experience, Melinda Emerson guides you through the process of opening your own business with step-by-step instructions for leading effectively, developing a winning marketing plan, setting a budget, and maintaining your business once it’s up and running. She also offers new strategies for social media techniques, customer engagement, selling online, and more.

Embark on a transformative journey into high-ticket remote sales with "High Ticket Remote Closing: The Playbook for Successful Sales." This dynamic guide breaks down the complexities of remote sales into actionable insights. Perfect for both newcomers and seasoned professionals, this sales book stands out by summarizing each chapter with concise bullet points, ensuring you grasp the core strategies quickly and effectively.

As a small to medium business owner, correctly managing your workers' compensation coverage may mean the difference between staying open another year or closing your doors for good. This is the book that you wish you had read before you hired your first team member. In it, Nancy Germond will break down the complexity of workers' compensation, why you need it, why you need to pay attention to it, and how doing it well will make your team better and help your company's bottom line.