Showing results by publisher "Audible Studios" in Entrepreneurship

The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.

Vous en avez assez du métro-boulot-dodo, ou de ces études interminables dans lesquelles vous apprenez surtout des choses qui ne vous serviront pas ? Brisez la routine et réussissez en dehors du système en suivant cette méthode étape par étape basée sur l'expérience de centaines d'entrepreneurs et appuyée par plus de 400 références scientifiques.

America faces a new culture war. It is not a war about guns, abortions, or gays; rather it is a war against the creeping changes to our entrepreneurial culture, the true bedrock of who we are as a people. The new culture war is a battle between free enterprise and social democracy. Many Americans have forgotten the evils of socialism and the predations of the American Great Society's welfare-state programs.

To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales. But how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service...and don't know how to execute a marketing strategy or measure the results. No one is better positioned than Inc. to help you get up to speed fast.

The definitive account of India’s biggest start-up that redefined ecommerce, entrepreneurship and the way we shop and live.

Follow the "Five Essential Steps to Success" as you listen to this intriguing and compelling guide for creating your own online business. Each chapter is carefully composed to suit the budding entrepreneur: from the basics of getting started, right through to creating your own Web site and making money online. Greg and Fiona Scott take you on an engrossing journey as they share their own account of "living a laptop lifestyle" through their online business, discussing the many trials and pitfalls they encountered along the way.

Does your daily effort at work build your dream, or someone else's? Do you do your job for the paycheck or the fulfillment? It's possible to have both, and this book shows you how to get there. The key is in following your passion and purpose. You have a natural-born talent - whether you know it or not - that can make the world a better place. You have a unique story and vision that can lead you to the life you love.

Many factors shape the success or failure of a new business, whether it's a stand-alone start-up or a venture inside a larger corporation. But the most important and least understood of these factors is the personality of the entrepreneur - the particular combination of beliefs and preferences that drives his or her motivation, decision making, and leadership style. And your builder personality is the one resource you can directly control in growing a business that wins. Simply put, who you are shapes how you build for growth.

Throughout history, there are some events that stand out as so groundbreaking that they completely change life as we know it. The Apollo moon landing of 1969 was one of those events - the invention of the Apple personal computer was another. In this book, John Sculley - former CEO of both Pepsi and Apple - claims we are in an era that is giving birth to numerous groundbreaking events and inventions - moonshots - that will change the way we live and work for generations to come.

Johannes Gutenberg was our first geek, the original technology entrepreneur, who had to grapple with all the challenges a Silicon Valley startup faces today. Jeff Jarvis tells Gutenberg's story from an entrepreneurial perspective, examining how he overcame technology hurdles, how he operated with the secrecy of a Steve Jobs, but then shifted to openness, how he raised capital and mitigated risk, and how, in the end, his cash flow and equity structure did him in.

Michael Bloomberg is not only New York City's 108th mayor; he is a business genius and self-made billionaire. He has run the toughest city in America with an independence and show of ego that first brought him great success and eventually threatened it. Yet while Bloomberg is internationally known and admired, few people know the man behind the carefully crafted public persona.

Die Digitalisierung war erst der Anfang. Jetzt startet die größte Revolution der Menschheitsgeschichte. Flugtaxis, autonome Fahrzeuge, 3D-gedruckte Häuser, Fleisch aus dem Labor - was nach Science-Fiction klingt, ist bereits Realität. Wir stehen an der Schwelle eines neuen Zeitalters: Auf der Basis der Digitalisierung werden Technologien wie künstliche Intelligenz, 3D-Druck, 5G, Quantencomputer und synthetische Biologie unsere Welt tiefgreifend verändern.

How can we learn to deal with uncertainty at work? The answer is to learn from the adaptive behaviors of entrepreneurs. Play, the authors show, is a crucial component of this. It encourages exploration, experimentation, and curiosity, while it also challenges established practices and orthodoxies. It facilitates change in people and organizations. Drawing on in-depth interviews with entrepreneurs and innovators, this audiobook explains why we should incorporate play into work, what play looks like, and how to encourage playfulness in individuals and organizations.

The pioneer who gate-crashed his way to the top, Subhash Chandra, the promoter of Essel/Zee Group, is an unlikely mogul. Hailing from a small town in Haryana, where his family ran grain mills, Chandra has been a perennial outsider, repeatedly aiming high and breaking into businesses where he was considered an interloper. Starting work as a teen to pay off family debts, Chandra had to rely on bluff, gumption, and sheer hard toil to turn things around.

Silicon Valley, Singapore, Tel Aviv--the global hubs of entrepreneurial activity all bear the marks of government investment. Yet, for every public intervention that spurs entrepreneurial activity, there are many failed efforts that waste untold billions in taxpayer dollars. When has governmental sponsorship succeeded in boosting growth, and when has it fallen terribly short?

What does it take to succeed today both personally and professionally? In looking for answers, one obvious place to start would be to talk to self-made men and women who themselves are successful. That's exactly what Michael W. Sonnenfeldt - an accomplished entrepreneur - has done here in this groundbreaking book.

The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.

When Robin Chase cofounded Zipcar, she not only started a business but established the foundation for one of the most important economic and social ideas of our time: the collaborative economy. With this important audiobook, she broadens our thinking about the ways in which the economy is being transformed and shows how the Peers Inc model is changing the very nature of capitalism.

中小企業経営の落とし穴—成功を遠ざける「勘違い」景気が不安定な今、中小企業の生き残りは一層厳しくなっています。たとえ今は売れている商品やサービスがあっても、大企業とは違い、経営が傾けば一瞬で倒産するのが現実です。

Un guide pratique et actionnable qui vous permettra de lancer rapidement votre activité de marchand de biens en évitant les pièges et erreurs des débutants. Vous rêvez de devenir marchand de biens mais ne savez pas par où commencer ? Ce guide concret et ultra-actionnable vous accompagnera à chaque étape de votre parcours de futur marchand, de la recherche de votre première opération à la revente.