Showing titles in Sales & Selling

Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.

The Mindset of a Sales Warrior is your ticket to silence your inner critic and unleash the power within you now. Dive into 42 simple, easy-to-apply strategies, with FPG CEO Jason Forrest, and FPG President, Mary Marshall Forrest. You’ll join with some of the top entrepreneurs in the world to free your mind, so you can earn what you re truly worth. Each strategy comes with a powerful real-world application to bring each one to life with your real-life prospects in your industry today. It’s time to unleash the most authentic version of yourself.

The best salesmen in the world aren't salesmen at all. They're helpers.

A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth. Customer Experience for Dummies helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for incorporating customer engagement into your business plans and keep the crowds singing your praises.  

In the world of financial service sales, the most important component in your success is you. Not the process, not the service or product, not the numbers - YOU! People need your services! And often what stands in the way of making the decision is you, the advisor, who is not equipped to lead the conversation that provides what the prospective client needs to make a decision to get your help.

Most Americans these days consider entrepreneurship to be a good career. More than half of all American adults will start at least one business during their working life. Due to the shutdowns of the COVID-19 pandemic, working from home became a common practice that many Americans would like to see as a permanent work option. This means that if you’re like most Americans, you’ve either already started your own business or you’re seriously considering it. If so, you’ve definitely come to the right place.

Get Your S.H.I.P. Together: The Wealthy Travel Agent Guide to Sales is a comprehensive, step-by-step guide for both new and experienced salespeople alike. Dan's "No-BS" style and personal anecdotes bring real, actionable advice to life to help listeners achieve their sales and business goals. It’s not just for travel professionals. If you are in any commission-based field, where you don't own the product, and get paid upon delivery or closing - you can benefit from this audiobook.

 Virtual Training is the definitive guide to delivering virtual training that engages learners and makes new skills and behavioral changes stick. Jeb Blount, one of the most celebrated trainers and authors of our generation, walks you step-by-step through the seven elements of effective, engaging virtual learning experiences. 

Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you.  

The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for any business.

Every business winner has one thing in common: a YES! Attitude that's powerful enough to help them achieve the impossible! You say you weren't born with a YES! Attitude? No problem! Jeffrey Gitomer will give you all the tools you need to build one. As the world's Number 1 expert in selling, Gitomer knows more about attitude than anyone. Now he's brought those lessons together in a book you can read in one sitting - a book that'll change your life!

In The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life, sought-after trainer and sales leader Julie Thomas delivers an exciting new take on buyer-centric selling to modern buyers. In the book, you'll learn value-based selling techniques to become a trusted business advisor who instills confidence in buying decisions despite unpredictable business environments.

Emotional intelligence has been shown to be one of the most important skills for sales success. In a world where buyers are inundated with choices and information, the ability to connect with them on an emotional level can be the difference between a successful sale and a missed opportunity. As we move into the future, emotional intelligence is only going to become more important. In this audiobook, you will learn how important emotional intelligence is when it comes to making sales.

Through dozens of interviews with M&A leaders at the biggest Silicon Valley acquirers—as well as attorneys, bankers, and founders who have been through the trenches—Exit Right delivers the hard-earned lessons that lead to successful exits. From negotiation to valuation to breaking down a term sheet, managing legal costs, and handling emotional turbulence—this unparalleled guide covers every critical aspect of a technology startup sale.

Smart, competent, and capable people are rare and in high demand. Every organization-from commercial enterprises, healthcare, non-profit, sports, education, to the military-is in an outright battle to recruit and retain these bright and talented people. Fanatical Military Recruiting begins where the Recruiting and Retention colleges of the various branches of the military leave off. It is an advanced, master's level training resource designed specifically for the unique demands of Military Recruiting. 

Personal presence is difficult to define but easy to recognize. People with presence carry themselves in a way that turns heads. When they talk, people listen. When they ask, people answer. When they lead, people follow. Personal presence can help you get a date, a mate, a job, or a sale. It can help you lead a meeting, a movement, or an organization. Presence is not something you're born with - anyone can learn these skills, habits, and traits.

With more than 1 million copies in circulation, it remains the best-selling family business book of all time. Much of its success is owed to the deeply original message about the dangers of gifting an operating business to family. It offers business owners and their family a proven process for building wealth and protecting family relationships by exploring whether the business should be sold inside or outside the family. Every Family's Business includes 12 questions to help guide this emotional transition.

Restaurants boast some of the highest failure rates of any industry, yet even worse is the sheer number of concepts that struggle just to break even. In The Restaurant Marketing Mindset, Chip Klose introduces a series of mindset shifts and actionable frameworks to help owners and operators finally take control of their marketing.

This book is an absolute game changer! But don't just take it from me!

Have you ever felt like learning to negotiate requires a different personality than that required to sell? Great salespeople foster relationships built on trust and a focus on customer outcomes. Yet, when the customer says “yes” and it’s time to negotiate, we change personalities. We hide things, focus on our own optimal outcomes, and in many cases, leverage strategies drawn from FBI hostage negotiation techniques.