Showing titles in Public Relations

Need a new start? I've been there. During my forty-two years as a sales representative, I changed industries three times. Then, when I found an industry I could stay in for a while, I developed a voice disorder. That's not good if you work in sales. But I continued to work in sales for twenty years after developing a voice disorder.

Geht es dir auch so? Hast du genug von herkömmlichen Verkaufstrainings, die dir nur kurzfristige Erfolge versprechen? Fragst du dich, warum dein Verkaufsansatz oft nicht das volle Potenzial entfaltet? Dann wird es Zeit, eine neue Perspektive zu entdecken: Der wahre Schlüssel zum Erfolg liegt nicht nur in Produkten, sondern in dir selbst! „So geht Vertrieb – Verkaufen beginnt bei dir!“ lernst du, dass der Verkauf weit über das bloße Anpreisen von Produkten hinausgeht.

Are you a pharmacist or healthcare professional overwhelmed by the endless sea of podcasting advice? Written by a pharmacist-podcaster with years of experience, this concise guide cuts through the noise and delivers exactly what you need to launch your own podcast—no fluff, no complicated jargon.

As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing and storytelling, making quick connections and forecasting the future are vital for success. Are you prepared for the real world of public relations? In Smart Talk, PR veteran and multicultural marketing expert Melissa Vela-Williamson shares how public relations really works. She provides experience-based insight that bridges the gap between classroom and career, showing you how to avoid detrimental mistakes and excel from Day One.

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It spurs PR pros to go beyond what they're handed and come up with new products and services that change a brand's life.

A well-crafted story has the power to literally mold reality, win over hearts, and change minds! The story is the most powerful tool humans have ever discovered. But what makes up a great, expertly constructed story? What’s the difference between a good story and really f--king great story?

In two decades as a television reporter, T. J. Winick covered many scandals. The biggest mistake he saw brands make was to try to “make it go away” by refusing to apologize, declining to comment, or going on the attack—anything to deflect attention. Often that kind of response becomes a scandal of its own. In his book, Winick argues instead for transparency, honesty, authenticity, and empathy. Handled correctly, the way you address an egregious violation of your standards can increase your reputation capital.

Did you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But startups and small businesses don’t always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape.

This book is for public relations professionals who must photograph their events because the budget doesn't allow hiring a professional photographer, or they think they don't need one. Photographers who want to expand their offerings with event photography will find this introduction practical and informative. There are many things to consider when doing this work. There's nothing like on-the-job training to make you a seasoned professional! We discuss knowing how your camera works, getting the job, preparing for the event, working the room, post-production, and more.

Branding is an iterative process of researching, developing, and implementing a unique set of features for your business to help consumers and the public associate your brand with your products or services. Companies like Apple, Coca-Cola, Starbucks, Amazon, and many others are excellent examples of how branding will make a memorable impression on consumers all while distinguishing their corporations from competitors and clarifying what it is they offer that makes them the better choice. Your brand lives in everyday interactions your company has with its prospects and customers.

Kaye walks writers through all of their options, taking the anxiety out of the pitching process and teaching them how to be their own best promoters. Sharp, intuitive, and user-friendly, Dana Kaye’s guide is a must-have for all authors with bestselling aspirations.

Wer eine Wahl gewinnen will, braucht eine durchdachte Strategie, eine klare und kluge Kampagne und ein starkes Team. Wahlkampf heißt Ausnahmezustand. Insbesondere in den Wochen vor der Wahl sind die strategischen, medialen und kommunikativen Anforderungen an Kandidaten enorm hoch. Wer hier mit einer strategischen Ausrichtung, mit klaren Strukturen im Team, und mit einer ansprechenden Kampagne in den Wahlkampf zieht, hat den entscheidenden Wettbewerbsvorteil.

Sandra Stahl es una reconocida líder de pensamiento con una amplia experiencia, tanto en Relaciones Públicas como en campañas de estrategias en comunicación y conectividad entre los asistentes a seminarios y congresos. Escribe para varias revistas como AdAge, La semana en las Relaciones Públicas, Mujeres Emprendedoras, entre otras.

Seasoned publicist Bob Bradley offers his insight into the world of public relations and explains how any business or entrepreneur can secure online and print media coverage. Drawing inspiration from his hundreds of campaigns over nearly 15 years, Bob takes the listener through a step-by-step process that helps direct an easy to implement PR campaign that gets results.

This audiobook provides an in-depth analysis of the evolution of tech journalism. Tech companies were used to 'cheerleading' coverage of product launches. This long tech-press honeymoon ended, and was replaced by a new era of mounting criticism, focused on tech's negative impact on society. When - and why - did tech coverage shift? How did tech companies respond to the rise of tech criticism? Through analyses of both the tech media and corporates' crisis responses, this audiobook examines the roots and characteristics of the 'Techlash'.

Social media marketing is a game-changer for any brand today, but of course, you also have to do it right. When you take the right steps, it is endlessly rewarding. There are a lot of things that go into the process - for example, you have to select the right social media platform for your business, narrow down your target audience, schedule posts, determine what type of content you want to make, and then maintain the consistency along with several other marketing strategies that you need to apply.

The process of creating a personal brand begins with assessing our strengths and passions. You might have already begun or even determined what aspects you would like to be identified with professionally. This workbook will take you through the phases of generating the assets you will need to establish a presence and build awareness for your personal brand.

Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. It sets out in clear, practical steps how you can harness the power of PR to build your profile, win business and prevent crises.

Crisis Averted explores the unpredictable world of crisis management and the decisions that make or break a company's future. A no-nonsense playbook offering practical guidance, applying its principles and strategies will empower you to approach potential challenges with confidence and competence. The lessons are universal and cut across every industry, meaning all organizations can use Crisis Averted to safeguard their single most important asset: their reputation.

There are a lot of right leadership strategies and techniques our leaders have been using throughout history. In Bundle Leaders Guidebook, you will uncover the secrets to exceptional leadership. The books are designed to get you thinking about your own leadership style, and what you need to do to enhance your leadership.