Showing titles in Marketing

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.

Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.

Weekly deep dives into the Art & Business of Digital Writing, Ghostwriting, & Self-Publishing

🎧 Discover the agents behind the For Sale signs and the sales pitch. Elite Real Estate Agents of SEQ is the go-to podcast for anyone buying, selling, or simply curious about the people driving Southeast Queensland’s dynamic real estate market. Hosted by Adam Bell, each episode features a genuine, down-to-earth conversation with one of the region’s top-performing real estate agents. From the Gold Coast to Brisbane and everywhere in between, these agents share their personal stories, expert insights, and what it really takes to succeed in a competitive market. ✅ Learn how top agents win...

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including: -Optimisation tips and techniques -The latest SEO news and updates -Real life SEO case studies and critiques -Focus on different aspects of SEO from link building and local to ecommerce and engagement.

What if you were guaranteed that every new customer buying from you would spend the next five years buying more products at ever higher price points? Or you were certain every dollar spent on your advertising would return extra dollars to you down the road? Or you could finally look at your marketing efforts as investments, rather than expenses? Now, you can...by following the proven strategies and techniques for buying customers outlined here for the first time by Action COACH Founder and Chairman, Brad Sugars.

What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy?

To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand - grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices.

Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems. But when it comes to marketing, simple is better. Unfortunately, marketing has become overly complicated. We are bombarded with marketing tools and tactics, gimmicks and fads, and countless social media channels. It’s overwhelming. As a smart person, you don’t want to become a professional marketer. You offer a valuable product or service and want to attract more customers.

Turning your creative side hustle or small business into a thriving and trusted brand may sound like a huge task, but help is at hand. Written by Fiona Killackey, the bestselling author of Passion. Purpose. Profit and owner of My Daily Business, Business to Brand is the definitive guide on how to move from a merely transactional business to a brand your audience can truly connect with.

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about key word-stuffing and link-building; in fact, using those tactics today gets your webpage shuffled to the bottom of the heap.

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.

Facebook has become one of the most powerful marketing platforms on the planet. It’s the third most visited website globally. The average Facebook user clicks on 11 adverts per month. There has never been a better time to place adverts in front of your target audiences. Nick shares his knowledge on how to create ads and funnels that will grow your business and share the marketing tactics he still uses to grow all of their clients accounts. Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit ...

If you're a cleaning business owner, you know how hard it is to find good customers who are willing to pay your prices! I've spent the last 12 years learning how to grow and scale my once failing business. Now I'm sharing all of my secrets to help cleaning business owners just like you! My mission is to give you the confidence and tools you need to build the business and life you've always dreamed of!

Hall of fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls "contact campaigns". Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever.

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick-and-mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the shifting needs and expectations of a new consumer.

Subjects include life skills and leadership, common challenges to finding leads, and how to think like a wealthy person and become what you think.

The man many consider to be America's Foremost Business Philosopher has been sharing his success principles and strategies for more than 39 years, with more than 6,000 audiences and over four million people worldwide! He is the author of over 25 books, audio, and video programs.

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.

How does advertising work? Does it have to attract conscious attention in order to transmit a unique selling proposition? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous or maybe, something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses, and all are dangerous, if they are taken too literally as the truth.