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The Thank You Economy cover art

The Thank You Economy

By: Gary Vaynerchuk
Narrated by: Gary Vaynerchuk
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Publisher's Summary

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .

If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .

The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.

Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.

Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth.

©2011 Gary Vaynerchuk (P)2011 HarperCollins Publishers

What listeners say about The Thank You Economy

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one of my fav biz books

very fun to listen to, Gary has a great take on the role of online I reactions in any modern business

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Good

Gary knows how to deliver good content. Fun with value. Easy read. Gary keeps you entertained throughout.

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Gary V delivers in style!

Loved it. Great real world stories and an old skool look at life in the digital era.

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1 person found this helpful

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This book will self destruct by 2015

What a book.

Gary's next book I will consume within 24 hours of it being released.

Super emotional and practical.

Loved it!!

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this book is the essence of what Gary V stands for

some references are a little dated but the message still gets through. worthwhile for any marketer

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great

this is very helpful and I would definitely recommend it for anyone else looking to understand social media and how we should communicate on particular platforms

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amazing

I loved it. so many lessons. can't wait to hear it again. Gary v is amazing

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Gold

Gary V has done it again! His work is timeless. It’s the structure of his thinking that counts. I highly recommend you check it out :)

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Caring means business. FACT.

I like how Gary is brazenly authentic in his message and challenges businesses and business leaders to transcend the idea of selling their product or service and actually deliver something of socio-economical value.

Scale your 1:1 relationship. It’s true that consumer BS radars are better than you think. Most people hate being marketed to, and this book explores how to not only strategically connect with people or clients, but to actually do it from a place of care, and that will reflect on the profits being made.

It discusses how business and social impact should be symbiotic, and it is in the best interest of both to merge them together seamlessly. A business is just a vehicle in which to do this.

Highly recommended if you want to not only make a legacy in this lifetime, but one of measurable social significance too.

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Food for thought with a call to action

Food for thought with a call to action, delivered GaryVee style! Fresh perspective for the time and still very relevant today.

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