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Publisher's Summary

The best-selling social media marketing guide.

Marketing your business through social media isn't an option these days - it's absolutely imperative. In this new edition of the best-selling Social Media Marketing All-in-One for Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace.

Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach - and keep - more customers, make more sales, and boost your bottom line. 

This audiobook: includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more; offers tips for engaging your community and measuring your efforts; explains how to blend social media with your other online and offline marketing efforts; and shows you how to leverage data to learn more about your community.

©2020 John Wiley & Sons, Inc. (P)2020 Tantor

What listeners say about Social Media Marketing All-in-One for Dummies (4th Edition)

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  • AAE
  • 11-11-2020

Great Content. One Major Complaint

Overall I am enjoying this audiobook & I’m learning something new/valuable every time I listen. I’d consider myself intermediate to slightly advanced in social media marketing; I’m definitely not export level yet (I’m not done listening to book at this point either). The book is well-rounded enough for all levels, as it claims, though it may be intimidating for the absolute beginner. Just push through the very beginning chapters and it’ll ease out & start coming together for the listener! I do have one gripe. The reader verbalizes each URL it’s referring to. This is beyond annoying to listen to 30+ seconds of “www-dot-example-at-forward, slash-forward slash...” etc. I almost gave up on this book because of that. URLs come up every few sentences in some cases. When in driving mode I can’t skip 30seconds and have to endure listening to the ridiculously long URL. Hopefully this will be something to consider in a later version?? That being said, it’s still worth the buy.

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