Showing titles in Consumer Behaviour & Market Research
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Nudge. Aktualisierte Ausgabe
- Wie man kluge Entscheidungen anstößt
- By: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Peter Wolter
- Length: 13 hrs and 23 mins
- Unabridged
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Der Klassiker der Verhaltensökonomie vollständig aktualisiert. Seit der Erstveröffentlichung von Nudge im Jahr 2008 und dem Nobelpreis für Richard Thaler 2017 ist dieses Hörbuch zu einem Klassiker geworden. Regierungen auf der ganzen Welt, Geschäftsleute, politische Entscheidungsträger, Wissenschaftler, engagierte Bürger, Verbraucher und Verhaltensökonomen haben sich davon inspirieren lassen. Dieses Hörbuch zeigt, wie wir eine durchdachte Entscheidungsarchitektur nutzen können, um bessere Entscheidungen für uns selbst, unsere Familien und unsere Gesellschaft zu treffen.
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Nudge. Aktualisierte Ausgabe
- Wie man kluge Entscheidungen anstößt
- Narrated by: Peter Wolter
- Length: 13 hrs and 23 mins
- Release date: 22-02-2023
- Language: German
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A Comedic Guide to Money
- By: Colin Ryan
- Narrated by: Colin Ryan
- Length: 5 hrs and 1 min
- Unabridged
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If you apply even one tenth of the things I learned in my journey to better understand our emotions and behaviors around money, I guarantee you’ll have greater success in making money, beating debt, and reaching your dream career.
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A Comedic Guide to Money
- Narrated by: Colin Ryan
- Length: 5 hrs and 1 min
- Release date: 24-01-2023
- Language: English
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A Super of 1 Is a Super of 9
- How to Use Superconsumer Data to Anticipate New Areas of Business Growth
- By: Category Pirates, Eddie Yoon, Christopher Lochhead, and others
- Narrated by: Jason DeFillippo
- Length: 55 mins
- Unabridged
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In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers. A Superconsumer is the kind of person who knows your category better than anyone else—and as a result, is willing to spend 30 percent to 70 percent more with you than other less enthusiastic customers. And in this “mini-book,” the pirates follow up with an equally groundbreaking discovery: A Super of one category is also a Super of nine others.
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A Super of 1 Is a Super of 9
- How to Use Superconsumer Data to Anticipate New Areas of Business Growth
- Narrated by: Jason DeFillippo
- Length: 55 mins
- Release date: 11-01-2023
- Language: English
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The Review Cycle
- The Four-Step Model to Mastering Your Online Reviews
- By: Matt R Vance
- Narrated by: Matt R. Vance
- Length: 7 hrs and 58 mins
- Unabridged
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The Review Cycle is a disruptive new consumer behavior model developed by social innovator, Matt R. Vance. This four-phase model illustrates the cyclical consumer decision-making process, informed by online reviews. Such decisions include everything from what we buy and where we eat to what doctor we use and where we apply for jobs.
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The Review Cycle
- The Four-Step Model to Mastering Your Online Reviews
- Narrated by: Matt R. Vance
- Length: 7 hrs and 58 mins
- Release date: 28-03-2023
- Language: English
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