Try free for 30 days
-
Stealing Genius
- The Seven Levels of Adaptive Innovation
- Narrated by: Steve Miller
- Length: 3 hrs and 54 mins
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
Buy Now for $16.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also picked
-
Uncopyable
- How to Create an Unfair Advantage over Your Competition
- By: Steve Miller
- Narrated by: Jeff Moon
- Length: 4 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt". Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy washy phrase...a vague generality with no meaningful specific. Better pricing? You're kidding, right? The company that lives on price dies on price.
-
Uncopyable Sales Secrets
- How to Create an Unfair Advantage and Outsell Your Competition
- By: Kay Miller
- Narrated by: Kay Miller
- Length: 3 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
Uncopyable Sales Secrets teaches a foolproof system for creating an uncopyable attachment with your prospects and clients so that you can fill your sales pipeline, close more deals, and build a loyal customer base.
-
Productize
- The Ultimate Guide to Turning Professional Services Into Scalable Products
- By: Eisha Armstrong
- Narrated by: Paige McKinney
- Length: 4 hrs and 35 mins
- Unabridged
-
Overall
-
Performance
-
Story
More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth.
-
Sales Pitch
- How to Craft a Story to Stand Out and Win
- By: April Dunford
- Narrated by: April Dunford
- Length: 2 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.
-
The Chief Executive Operating System
- The Essential Playbook for Success in the CEO Role
- By: Joel Trammell, Sherif Sakr
- Narrated by: Stuart Bentley
- Length: 5 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Chief Executive Operating System, veteran CEO Joel Trammell and executive coach Sherif Sakr present a concise, systematic guide to being a truly great chief executive. Filling a wide gap around CEO-specific guidance in the management literature, the authors draw on decades of leadership and client work to deliver a practical CEO operating system that works.
-
Sell Futures, Not Features
- How Anyone Can Uncover Hidden Benefits to Any Product or Service, So Desirable and Compelling that You Can't Help but Sell More
- By: Michael Killen
- Narrated by: Robert Plank
- Length: 8 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
The reason most people struggle to sell what they want, for the price they want, is because they’re bored by or unconfident in their own product, their customers seem uninterested with what they have to sell, and they’re uncomfortable with the sales processes they’ve been taught. Follow the Sell Futures, Not Features framework to overcome those roadblocks and build products, offers, and sales messaging that make you the absolute best choice in your market.
-
Uncopyable
- How to Create an Unfair Advantage over Your Competition
- By: Steve Miller
- Narrated by: Jeff Moon
- Length: 4 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt". Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy washy phrase...a vague generality with no meaningful specific. Better pricing? You're kidding, right? The company that lives on price dies on price.
-
Uncopyable Sales Secrets
- How to Create an Unfair Advantage and Outsell Your Competition
- By: Kay Miller
- Narrated by: Kay Miller
- Length: 3 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
Uncopyable Sales Secrets teaches a foolproof system for creating an uncopyable attachment with your prospects and clients so that you can fill your sales pipeline, close more deals, and build a loyal customer base.
-
Productize
- The Ultimate Guide to Turning Professional Services Into Scalable Products
- By: Eisha Armstrong
- Narrated by: Paige McKinney
- Length: 4 hrs and 35 mins
- Unabridged
-
Overall
-
Performance
-
Story
More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth.
-
Sales Pitch
- How to Craft a Story to Stand Out and Win
- By: April Dunford
- Narrated by: April Dunford
- Length: 2 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.
-
The Chief Executive Operating System
- The Essential Playbook for Success in the CEO Role
- By: Joel Trammell, Sherif Sakr
- Narrated by: Stuart Bentley
- Length: 5 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Chief Executive Operating System, veteran CEO Joel Trammell and executive coach Sherif Sakr present a concise, systematic guide to being a truly great chief executive. Filling a wide gap around CEO-specific guidance in the management literature, the authors draw on decades of leadership and client work to deliver a practical CEO operating system that works.
-
Sell Futures, Not Features
- How Anyone Can Uncover Hidden Benefits to Any Product or Service, So Desirable and Compelling that You Can't Help but Sell More
- By: Michael Killen
- Narrated by: Robert Plank
- Length: 8 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
The reason most people struggle to sell what they want, for the price they want, is because they’re bored by or unconfident in their own product, their customers seem uninterested with what they have to sell, and they’re uncomfortable with the sales processes they’ve been taught. Follow the Sell Futures, Not Features framework to overcome those roadblocks and build products, offers, and sales messaging that make you the absolute best choice in your market.
-
Nine-Figure Mindset
- How to Go from Zero to Over $100 Million in Net Worth
- By: Brandon Dawson
- Narrated by: Brandon Dawson
- Length: 6 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Nine-Figure Mindset, Brandon Dawson unveils how to tap into the remarkable potential hidden inside each and every one of us. Drawing from his own awe-inspiring journey, Brandon shows that success and leadership are attainable to anyone willing to cultivate the right shift in thinking. Combining personal experiences with actionable strategies, Nine-Figure Mindset serves as a guidebook to next level achievements you’ve never imagined were possible.
-
Reinvent
- Navigating Business Transformation in a Hyperdigital Era
- By: Faisal Hoque
- Narrated by: Fajer Al Kaisi
- Length: 7 hrs and 30 mins
- Unabridged
-
Overall
-
Performance
-
Story
This book introduces listeners to ideas, concepts, and a comprehensive framework (LIFTS) that they can use to better position themselves and their organizations to reap the greatest number of benefits that business and digital transformation can afford. It’s a journey rich with promise that explains complex concepts in an understandable common language.
-
Who Not How
- The Formula to Achieve Bigger Goals Through Accelerating Teamwork
- By: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dr. Benjamin Hardy
- Length: 5 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility - in your business and your life.
-
-
Who needed
- By Direction Journal on 22-12-2020
-
Mastering the Rockefeller Habits (20th Anniversary Edition)
- What You Must Do to Increase the Value of Your Growing Firm
- By: Verne Harnish
- Narrated by: Verne Harnish
- Length: 4 hrs and 3 mins
- Unabridged
-
Overall
-
Performance
-
Story
What are the underlying handful of fundamentals that haven't changed for over a hundred years? From Harnish's famous One-Page Strategic Plan to his concise outline of eight practical actions you can take to strengthen your culture, this book is a compilation of best practices adapted from some of the best-run firms on the planet. Included is an instructive chapter co-authored by Rich Russakoff, revealing winning tactics to get banks to finance your business. Lastly, there are case studies demonstrating the validity of Harnish's practical approaches.
-
Rigging the Game
- How to Achieve Financial Certainty, Navigate Risk and Make Money on Your Own Terms
- By: Dan Nicholson
- Narrated by: Maxwell Hamilton
- Length: 5 hrs and 20 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do some always seem to win while others always seem to fail? And why do others win and then fail to maintain their spot at the top? Is it luck? Not to spoil the contents of this book, but no…it isn’t. To see consistent success in your own business, you're going to have to turn the magnifying glass on yourself. Because the fact is, nothing you do—no action you take, no strategic financial decision you make—matters if it doesn't bring you closer to the things you really want. So how do you ensure that you can ultimately reach (and fund) your priorities?
-
Be Your Future Self Now
- The Science of Intentional Transformation
- By: Dr. Benjamin Hardy
- Narrated by: Dr. Benjamin Hardy
- Length: 5 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
Who is your Future Self? That question is the answer to all your life's questions. When you know who you want to be then you know what you're going to do today. That answer directly impacts how motivated you are, and how you feel about yourself. It's the answer to whether you'll distract yourself on social media for hours, whether you'll eat junk food and what time you get up in the morning. Renowned psychologist Dr Benjamin Hardy will show you how to allow your imagined Future Self to be the driver of your current reality so that you can change in unbelievable ways.
-
-
Skip this one
- By Catherine on 15-01-2024
Publisher's Summary
Improvement is not innovation…and innovation is essential if your aim is to survive in today’s business environment.
Stealing Genius lays the foundation for a dramatic and long-overdue shift in 21st-century strategic marketing and branding. Most executives and decision-makers are now focused on improving what they already have. They want better versions of the products and services they know about or understand. However, fixating on improvement in today’s world is a dangerous path—one that ultimately leads to commoditization and irrelevance.
Targeting your time, attention, and resources on innovation, by contrast, means identifying something that does not exist right now in any form—something that will create a powerful, uncopyable experience for your target customer.
In order to be successful both today and in the future, you need to separate yourself from the competition by practicing the breakthrough principle of adaptive innovation—what Steve Miller calls Stealing Genius™. How? By delivering an experience that the competition either cannot or will not attempt to copy. This is literally impossible if you stick to what is already familiar to you because whatever is familiar to you and your customers is likely to be familiar to your competition. You must create a new experience that is unique to you and that fosters a powerful emotional attachment with your target customer.
Featuring dozens of real-life case studies from a wide range of industries, Stealing Genius outlines Miller’s proven six-step process for creating an uncopyable experience. You’ll learn how to:
- Do more than think outside the box—you’ll build a new box completely
- Identify your “moose”, the distinctive customer/client profile for which you are hunting
- Leverage insight from daily experience, personal heroes, and organizations outside your industry to better serve your customers
- Flip the competition by doing the exact opposite of what those in your industry are currently doing
- Maximize your strategic innovation by bringing in a Stealing Genius™ facilitator
If you are trying to anticipate the crowd’s movement, you might as well be following the crowd. Create a truly original brand experience and start pioneering in your industry by implementing the game-changing process of Stealing Genius™.