Showing titles in Consumer Behaviour & Market Research
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Think Bigger
- Developing a Successful Big Data Strategy for Your Business
- By: Mark Van Rijmenam
- Narrated by: Erik Synnestvedt
- Length: 9 hrs and 8 mins
- Unabridged
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Big data - the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized - is revolutionizing business. Offering real-world insight and explanations, this audiobook provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department. Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.
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Think Bigger
- Developing a Successful Big Data Strategy for Your Business
- Narrated by: Erik Synnestvedt
- Length: 9 hrs and 8 mins
- Release date: 18-04-2014
- Language: English
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$25.20 or free with 30-day trial
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WTF?: What's the Future of Business?
- Changing the Way Businesses Create Experiences
- By: Brian Solis
- Narrated by: Sean Pratt
- Length: 4 hrs and 7 mins
- Unabridged
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Rethink your business model to incorporate the power of "user" experiences. What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others.
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WTF?: What's the Future of Business?
- Changing the Way Businesses Create Experiences
- Narrated by: Sean Pratt
- Length: 4 hrs and 7 mins
- Release date: 14-03-2014
- Language: English
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$18.77 or free with 30-day trial
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Stop, Look, and Listen
- The Customer CEO Business Fable About How to Profit from the Power of Your Customers
- By: Chuck Wall
- Narrated by: Don Hagen
- Length: 1 hr and 37 mins
- Unabridged
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Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company’s bottom line.
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Stop, Look, and Listen
- The Customer CEO Business Fable About How to Profit from the Power of Your Customers
- Narrated by: Don Hagen
- Length: 1 hr and 37 mins
- Release date: 10-12-2013
- Language: English
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$12.13 or free with 30-day trial
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In Cheap We Trust
- The Story of a Misunderstood American Virtue
- By: Lauren Weber
- Narrated by: Marguerite Gavin
- Length: 9 hrs and 5 mins
- Unabridged
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Cheap. It's a dirty word laden with negative meanings. It is also the story of Lauren Weber's life. As a child, she resented her father for keeping the heat at 50 degrees through the frigid winters and rarely using his car's turn signals - to keep them from burning out. But as an adult, she found herself walking 30 blocks to save $2 on subway fare. In Cheap We Trust teases out the meanings of cheapness and examines the wisdom and pleasures of not spending every last penny.
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In Cheap We Trust
- The Story of a Misunderstood American Virtue
- Narrated by: Marguerite Gavin
- Length: 9 hrs and 5 mins
- Release date: 11-02-2010
- Language: English
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$26.22 or free with 30-day trial
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The Art of Choosing
- By: Sheena Iyengar
- Narrated by: Orlagh Cassidy
- Length: 10 hrs and 32 mins
- Unabridged
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The nationally recognized, leading authority on choice exposes the surprising truths behind the decisions we make everyday. Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, the choices we make define us and shape our lives. Sheena Iyengar...
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The Art of Choosing
- Narrated by: Orlagh Cassidy
- Length: 10 hrs and 32 mins
- Release date: 18-03-2010
- Language: English
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$28.84 or free with 30-day trial
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Triggers That Cause Buyers to Open Their Wallets
- Extreme Psychological Buying Triggers and More - Advice & How To (Volume 1)
- By: Dr Leland Dee Benton
- Narrated by: Larry Terpening
- Length: 1 hr and 38 mins
- Unabridged
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As a behavioral scientist for over 3-decades, my job as a research scientist is to study the human mind in all kinds of situations and conditions. As in nature, the human mind seeks balance. Balance within the human body or physiologically is called homeostasis. Balance with the human mind is called sanity. Mind research scientists have long sought the reasons behind the mind's ability to create success as well as turn on itself and create failure.
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Triggers That Cause Buyers to Open Their Wallets
- Extreme Psychological Buying Triggers and More - Advice & How To (Volume 1)
- Narrated by: Larry Terpening
- Length: 1 hr and 38 mins
- Release date: 06-06-2013
- Language: English
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$9.99 or free with 30-day trial
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The $10 Trillion Prize
- Captivating the Newly Affluent in China and India
- By: Michael J. Silverstein, Abheek Singhi, Carol Liao, and others
- Narrated by: Don Hagen
- Length: 11 hrs and 31 mins
- Unabridged
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You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace.
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The $10 Trillion Prize
- Captivating the Newly Affluent in China and India
- Narrated by: Don Hagen
- Length: 11 hrs and 31 mins
- Release date: 06-02-2013
- Language: English
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$28.09 or free with 30-day trial
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Secrets of the Moneylab
- How Behavioral Economics Can Improve Your Business
- By: Kay-Yut Chen, Marina Krakovsky
- Narrated by: Don Hagen
- Length: 9 hrs and 15 mins
- Unabridged
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Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual.
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Secrets of the Moneylab
- How Behavioral Economics Can Improve Your Business
- Narrated by: Don Hagen
- Length: 9 hrs and 15 mins
- Release date: 30-11-2010
- Language: English
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$25.51 or free with 30-day trial
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Chief Culture Officer
- How to Create a Living, Breathing Corporation
- By: Grant McCracken
- Narrated by: Fred Berman
- Length: 6 hrs and 33 mins
- Unabridged
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Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.
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Chief Culture Officer
- How to Create a Living, Breathing Corporation
- Narrated by: Fred Berman
- Length: 6 hrs and 33 mins
- Release date: 16-12-2009
- Language: English
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$22.99 or free with 30-day trial
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Word of Mouse
- 101+ Trends in How We Buy, Sell, Live, Learn, Work, and Play
- By: Marc Ostrofsky
- Narrated by: Kirby Heyborne
- Length: 9 hrs and 43 mins
- Unabridged
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The New York Times bestselling author of Get Rich Click! delivers cutting-edge advice for consumers and marketers on how to get the most from today’s technology. Gain a competitive edge— get the most from today’s technology! Technology changes so fast that it’s easy to be intimidated by...
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Word of Mouse
- 101+ Trends in How We Buy, Sell, Live, Learn, Work, and Play
- Narrated by: Kirby Heyborne
- Length: 9 hrs and 43 mins
- Release date: 10-09-2013
- Language: English
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$23.54 or free with 30-day trial
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Selling the Fountain of Youth
- How the Anti-Aging Industry Made a Disease Out of Getting Old - and Made Billions
- By: Arlene Weintraub
- Narrated by: Dina Pearlman
- Length: 7 hrs and 49 mins
- Unabridged
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The beauty industry - which once revolved around creams and powders, subtle agents to enhance beauty - has become the anti-aging industry, overrun with steroids, human growth hormone injections, and bio-identical hormones, all promoted as cures for getting old. Acclaimed BusinessWeek science reporter Arlene Weintraub takes us inside this world, from the marketing departments of huge pharmaceutical companies to the backroom of your local pharmacy to celebrity enthusiasts like Oprah.
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Selling the Fountain of Youth
- How the Anti-Aging Industry Made a Disease Out of Getting Old - and Made Billions
- Narrated by: Dina Pearlman
- Length: 7 hrs and 49 mins
- Release date: 24-08-2010
- Language: English
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$24.53 or free with 30-day trial
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Elsewhere, U.S.A.
- How We Got From the Company Man, Family Dinners, and the Affluent Society to the Home Office, BlackBerry Moms, and Economic Anxiety
- By: Dalton Conley
- Narrated by: Christopher Lane
- Length: 6 hrs and 29 mins
- Unabridged
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Over the past three decades, our daily lives have changed slowly but dramatically. Boundaries between leisure and work, public space and private space, and home and office have blurred and become permeable. How many of us now work from home, our wireless economy allowing and encouraging us to work 24/7? How many of us talk to our children while scrolling through e-mails on our BlackBerrys? How many of us feel overextended, as we are challenged to play multiple roles - worker, boss, parent, spouse, friend, and client - all in the same instant?
Dalton Conley, social scientist and writer, provides us with an X-ray view of our new social reality. In Elsewhere, U.S.A., Conley connects our daily experience with occasionally overlooked sociological changes: women's increasing participation in the labor force; rising economic inequality generating anxiety among successful professionals; the individualism of the modern era - the belief in self-actualization and expression - being replaced by the need to play different roles in the various realms of one's existence. In this groundbreaking book, Conley offers an essential understanding of how the technological, social, and economic changes that have reshaped our world are also reshaping our individual lives.
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Elsewhere, U.S.A.
- How We Got From the Company Man, Family Dinners, and the Affluent Society to the Home Office, BlackBerry Moms, and Economic Anxiety
- Narrated by: Christopher Lane
- Length: 6 hrs and 29 mins
- Release date: 13-01-2009
- Language: English
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$23.99 or free with 30-day trial
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Treasure Hunt
- Inside the Mind of the New Consumer
- By: Michael J. Silverstein, John Butman
- Narrated by: John H. Mayer
- Length: 9 hrs and 19 mins
- Unabridged
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A BMW in a Costco parking lot? A working-class family with a 50-inch plasma TV? What’s going on in the mind of the new consumer? TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them...
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Treasure Hunt
- Inside the Mind of the New Consumer
- Narrated by: John H. Mayer
- Length: 9 hrs and 19 mins
- Release date: 09-05-2006
- Language: English
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$16.30 or free with 30-day trial
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Scroogenomics
- Why You Shouldn't Buy Presents for the Holidays
- By: Joel Waldfogel
- Narrated by: Lloyd James
- Length: 3 hrs and 52 mins
- Unabridged
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Christmas is a time of seasonal cheer, family get-togethers, holiday parties, and-gift giving. Lots and lots - and lots - of gift giving. It's hard to imagine any Christmas without this time-honored custom. But let's stop to consider the gifts we receive - the rooster sweater from Grandma or the singing fish from Uncle Mike. How many of us get gifts we like? How many of us give gifts not knowing what recipients want? Did your cousin really look excited about that jumping alarm clock?
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Scroogenomics
- Why You Shouldn't Buy Presents for the Holidays
- Narrated by: Lloyd James
- Length: 3 hrs and 52 mins
- Release date: 04-11-2009
- Language: English
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$18.15 or free with 30-day trial
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Exceeding Customer Expectations
- What Enterprise, America's #1 Car Rental Company, Can Teach You About Creating Lifetime Customers
- By: Kirk Kazanjian
- Narrated by: Gary Telles
- Length: 8 hrs and 20 mins
- Unabridged
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What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a...
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Exceeding Customer Expectations
- What Enterprise, America's #1 Car Rental Company, Can Teach You About Creating Lifetime Customers
- Narrated by: Gary Telles
- Length: 8 hrs and 20 mins
- Release date: 16-01-2007
- Language: English
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$19.01 or free with 30-day trial
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White House Burning
- The Founding Fathers, Our National Debt, and Why It Matters to You
- By: Simon Johnson, James Kwak
- Narrated by: Nicholas Hormann
- Length: 10 hrs and 1 min
- Unabridged
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America is mired in debt—more than $30,000 for every man, woman, and child. Bitter fighting over deficits, taxes, and spending bedevils Washington, D.C., even as partisan gridlock has brought the government to the brink of default. Yet the more politicians on both sides of the aisle rant and...
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White House Burning
- The Founding Fathers, Our National Debt, and Why It Matters to You
- Narrated by: Nicholas Hormann
- Length: 10 hrs and 1 min
- Release date: 03-04-2012
- Language: English
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$23.01 or free with 30-day trial
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Real Time
- Preparing for the Age of the Never Satisfied Customer
- By: Regis McKenna
- Narrated by: uncredited
- Length: 3 hrs and 55 mins
- Unabridged
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Are you ready for the age of the never satisfied customer? McKenna explains how to manage companies in the "real time" world, drawing upon his experience as an entrepreneur and his work with over 300 start-ups.
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Real Time
- Preparing for the Age of the Never Satisfied Customer
- Narrated by: uncredited
- Length: 3 hrs and 55 mins
- Release date: 16-12-1999
- Language: English
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$17.99 or free with 30-day trial
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Beyond Our Means
- Why America Spends while the World Saves
- By: Sheldon Garon
- Narrated by: Ken Maxon
- Length: 13 hrs and 48 mins
- Unabridged
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If the financial crisis has taught us anything, it is that Americans save too little, spend too much, and borrow excessively. What can we learn from East Asian and European countries that have fostered enduring cultures of thrift over the past two centuries? Beyond Our Means tells for the first time how other nations aggressively encouraged their citizens to save by means of special savings institutions and savings campaigns.
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Beyond Our Means
- Why America Spends while the World Saves
- Narrated by: Ken Maxon
- Length: 13 hrs and 48 mins
- Release date: 21-09-2012
- Language: English
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$27.99 or free with 30-day trial
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Internet Reputation Management for Businesses
- By: Guillermo "William" Rivas
- Narrated by: Jason McCoy
- Length: 6 hrs and 33 mins
- Unabridged
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Internet Reputation Management for Businesses is a new book by Guillermo "William" Rivas, co-founder of the first company to offer reputation management to businesses. The book cuts through the clutter and hype of reputation management and helps businesses understand the keys to a successful reputation-management campaign for a healthy social media presence online. This book on Internet reputation management looks into the passion and rewards of a healthy online image.
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Internet Reputation Management for Businesses
- Narrated by: Jason McCoy
- Length: 6 hrs and 33 mins
- Release date: 28-03-2013
- Language: English
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$22.99 or free with 30-day trial
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Survival Planning - How to Survive Without Money
- Be Prepared to Survive
- By: Dr. Leland Benton
- Narrated by: Larry Terpening
- Length: 1 hr and 15 mins
- Unabridged
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Survival Planning - How To Survive Without Money is an intriguing book that takes the listener on adventure of readjusting their mindset to surviving in today's economic downturn without the need for money. The bullet points of what it discusses are as follows: survival in general, how to survive without money, no money how to survive, surviving without money, live without cash, prepared survival, and survival money.
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Survival Planning - How to Survive Without Money
- Be Prepared to Survive
- Narrated by: Larry Terpening
- Length: 1 hr and 15 mins
- Release date: 23-04-2013
- Language: English
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$11.44 or free with 30-day trial
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