Africa’s Goldmine cover art

Africa’s Goldmine

A Guide to Winning Customers in Its Unstructured Markets

Preview
Try Premium Plus free
1 credit a month to buy any audiobook in our entire collection.
Access to thousands of additional audiobooks and Originals from the Plus Catalogue.
Member-only deals & discounts.
Auto-renews at $16.45/mo after 30 days. Cancel anytime.

Africa’s Goldmine

By: Uchenna Uzo
Narrated by: Emem Attah
Try Premium Plus free

Auto-renews at $16.45/mo after 30 days. Cancel anytime.

Buy Now for $9.99

Buy Now for $9.99

About this listen

The most novel collection of unknown insights about Africa's consumer markets.

©2022 Uchenna Uzo (P)2023 Uchenna Uzo
African Consumer Behaviour & Market Research Education Marketing & Sales World Literature Marketing Africa

Critic Reviews

"Africa's Goldmine is full of great insights that will help you to understand and manage unique customer behavioral patterns and produce real results." (Patricio Rojas Errazuriz, Professor at ESE Business School, Chile)

"A unique navigational tool to unearth the great world of opportunities, this is a fit for purpose business capsule that will nurture your capacity to win." (Idorenyen Enang, President and Chairman of Council, NIMN)

"It is said that African Markets are unstructured. Uchenna Uzo in this book illustrates how structured they are, in an African way." (Wambui Mbarire, Chief Executive Officer at Retail Trade Association of Kenya)

No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.