Showing results by publisher "Spoken Word Inc." in Marketing & Sales
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Branding Basics for Small Business, 2nd Edition
- How to Create an Irresistible Brand on Any Budget
- By: Maria Ross
- Narrated by: Maria Ross
- Length: 4 hrs and 58 mins
- Unabridged
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In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and nonprofits enviously watch the big guys create tribes of loyal followers. How do they do it? What can time- and resource-strapped organizations learn from them? The secret is starting with a strong brand strategy, which goes far beyond a logo.
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Branding Basics for Small Business, 2nd Edition
- How to Create an Irresistible Brand on Any Budget
- Narrated by: Maria Ross
- Length: 4 hrs and 58 mins
- Release date: 24-04-2017
- Language: English
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Non-member price: $16.99 or 1 Credit
Sale price: $16.99 or 1 Credit
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Intelligent Influence
- The 4 Steps of Highly Successful Leaders and Organizations
- By: Dale G. Caldwell
- Narrated by: Chris Roman
- Length: 5 hrs and 27 mins
- Unabridged
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Intelligent influence is defined as "a learned competency that leads to extraordinary results driven by effective human interaction". This groundbreaking publication provides fascinating stories that prove that the strategic use of positive influence is the foundation of individual and organizational effectiveness in any endeavor that involves human interaction.
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Intelligent Influence
- The 4 Steps of Highly Successful Leaders and Organizations
- Narrated by: Chris Roman
- Length: 5 hrs and 27 mins
- Release date: 15-05-2017
- Language: English
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Non-member price: $22.99 or 1 Credit
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Battlecry
- Winning the Battle for the Mind with a Slogan That Kills
- By: Laura Ries
- Narrated by: Chris Roman
- Length: 3 hrs and 24 mins
- Unabridged
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Why are most slogans and taglines ineffective? Because they're just words and a mind cannot understand words. A mind can only understand sounds. Why do most Americans remember the battlecry of the French Revolution ("Liberté, égalité, fraternité") when they cannot remember the battlecry of the American Revolution?
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Battlecry
- Winning the Battle for the Mind with a Slogan That Kills
- Narrated by: Chris Roman
- Length: 3 hrs and 24 mins
- Release date: 19-06-2017
- Language: English
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Non-member price: $16.99 or 1 Credit
Sale price: $16.99 or 1 Credit
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