Showing results by publisher "Random House Audio" in Marketing & Sales

America is mired in debt—more than $30,000 for every man, woman, and child. Bitter fighting over deficits, taxes, and spending bedevils Washington, D.C., even as partisan gridlock has brought the government to the brink of default. Yet the more politicians on both sides of the aisle rant and...

New rules for the new game: the ideas that every business needs to win in the customer economy In The Agenda, Michael Hammer shows companies how to prosper in today’s world of slow growth, fierce competition, and enormously powerful customers. The winners in this extraordinarily difficult...

Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult or that...

How did the newspaper, music, and film industries go from raking in big bucks to scooping up digital dimes? Their customers were lured away by the free ride of technology. Now, business journalist Robert Levine shows how they can get back on track. On the Internet, “information wants to be...

What do American Express, Converse, GE, and Lagunitas all have in common? They saw things differently. We've had our expectations turned upside down by leading brands like American Express, Converse, and Waze, simply because they saw things differently. How did they do that? By questioning the...

All managers today are Internet managers, whether they're ready to admit it or not. It doesn't matter if their business is large or small, old economy or new. In a faster, electronic, and more direct economy, every manager needs help. And here it is. The 10-Second Internet Manager offers...

Is there a way to send out impactful messages that people remember for days? Is there a way to influence people without pushing data and analysis on them? Is there an effective way to drive change in an organization? Yes, through stories. Storytelling in business is different from telling...

One of the largest consumer markets of the world, India is made up of lots and lots of small consumers―each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital...

It is an accepted fact that Internet-related businesses are largely loss making. Dhruv Nath uncovers the secrets of four highly respected Internet giants which defy this trend boldly. The book narrates the story of four market leaders: Naukri.com, Zerodha, Zoho and Dream11, and how these...

WHAT MAKES A PITCH GOOD, BAD, OR AMAZING?Serial entrepreneur and The Final Pitch creator and host John Aguilar shares valuable lessons, tips and techniques he picked up from years of producing and hosting the reality pitching show.In this book, he straddles the East and the West to interview...