Showing results by publisher "Brilliance Audio" in Marketing & Sales
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Why Customers Leave (and How to Win Them Back)
- (24 Reasons People Are Leaving You for Competitors, and How to Win Them Back*)
- By: David Avrin, Larry Winget - foreword
- Narrated by: David Avrin
- Length: 5 hrs and 24 mins
- Unabridged
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Discover the 24 reasons people are leaving you for competitors and how to win them back. In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently drive customers and prospects to competitors, and offers a multitude of creative strategies and tactics to attract and retain new prospects.
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Why Customers Leave (and How to Win Them Back)
- (24 Reasons People Are Leaving You for Competitors, and How to Win Them Back*)
- Narrated by: David Avrin
- Length: 5 hrs and 24 mins
- Release date: 01-04-2019
- Language: English
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Non-member price: $27.99 or 1 Credit
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Let the Story Do the Work
- The Art of Storytelling for Business Success
- By: Esther K. Choy
- Narrated by: Emily Woo Zeller
- Length: 7 hrs and 19 mins
- Unabridged
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It sounds so simple: Tell stories from your life, and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are.
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Let the Story Do the Work
- The Art of Storytelling for Business Success
- Narrated by: Emily Woo Zeller
- Length: 7 hrs and 19 mins
- Release date: 05-09-2017
- Language: English
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Location is (Still) Everything
- The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
- By: David R. Bell
- Narrated by: Tom Parks
- Length: 6 hrs and 38 mins
- Unabridged
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Anyone can go online and buy a pair of pants - but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes play a large role in the decision-making process when it comes to buying online. Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors.
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Some great insights
- By K12 on 06-08-2023
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Location is (Still) Everything
- The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
- Narrated by: Tom Parks
- Length: 6 hrs and 38 mins
- Release date: 15-07-2014
- Language: English
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The Hook
- How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success
- By: Richard Krevolin
- Narrated by: Mel Foster, Patrick Lawlor, Joyce Bean
- Length: 6 hrs and 50 mins
- Unabridged
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Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message.
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The Hook
- How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success
- Narrated by: Mel Foster, Patrick Lawlor, Joyce Bean
- Length: 6 hrs and 50 mins
- Release date: 23-11-2015
- Language: English
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Honest to Greatness
- How Today's Greatest Leaders Use Brutal Honesty to Achieve Massive Success
- By: Peter Kozodoy, Sharon Lechter - foreword
- Narrated by: Peter Kozodoy, Coleen Marlo
- Length: 8 hrs and 58 mins
- Unabridged
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In Honest to Greatness, serial Inc. 5000 entrepreneur Peter Kozodoy shows how today’s greatest business leaders use honesty - not as a touchy-feely core value, but as a business strategy that produces game-changing, industry-dominating success.
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Honest to Greatness
- How Today's Greatest Leaders Use Brutal Honesty to Achieve Massive Success
- Narrated by: Peter Kozodoy, Coleen Marlo
- Length: 8 hrs and 58 mins
- Release date: 29-12-2020
- Language: English
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The Sales Leader's Problem Solver
- Practical Solutions to Conquer Management Mess-ups, Handle Difficult Sales Reps, and Make the Most of Every Opportunity
- By: Suzanne M. Paling
- Narrated by: Joyce Bean
- Length: 7 hrs and 1 min
- Unabridged
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This is the book every sales manager wishes they had - before they accepted the job. The advice within acts as a 24/7 coach for beleaguered sales leaders dealing with perplexing dilemmas.
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The Sales Leader's Problem Solver
- Practical Solutions to Conquer Management Mess-ups, Handle Difficult Sales Reps, and Make the Most of Every Opportunity
- Narrated by: Joyce Bean
- Length: 7 hrs and 1 min
- Release date: 03-01-2017
- Language: English
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Secret Sauce
- How to Pack Your Messages with Persuasive Punch
- By: Harry Mills
- Narrated by: Tom Parks
- Length: 2 hrs and 14 mins
- Unabridged
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When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.
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Secret Sauce
- How to Pack Your Messages with Persuasive Punch
- Narrated by: Tom Parks
- Length: 2 hrs and 14 mins
- Release date: 21-02-2017
- Language: English
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Winning the Brain Game
- Fixing the 7 Fatal Flaws of Thinking
- By: Matthew E. May
- Narrated by: Alexander Cendese
- Length: 4 hrs and 30 mins
- Unabridged
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Science confirms the distinction between the biological brain and the conscious mind. Each day, a game of mind versus matter plays out on a field defined by the problems we must solve. Most are routine, and don't demand a more mindful approach. It's when we're faced with more difficult challenges that our thinking becomes vulnerable to brain patterns that can lead us astray.
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Winning the Brain Game
- Fixing the 7 Fatal Flaws of Thinking
- Narrated by: Alexander Cendese
- Length: 4 hrs and 30 mins
- Release date: 27-05-2016
- Language: English
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Beyond the Sales Process
- 12 Proven Strategies for a Customer-Driven World
- By: Steve Andersen, Dave Stein
- Narrated by: Jeff Cummings
- Length: 8 hrs and 39 mins
- Unabridged
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Featuring instructional case studies from companies including Panasonic, Hilton, Merck, and Honeywell, this evidence-based book provides listeners with a proven methodology for driving success before, during, and after every sale. Embracing the entire customer life cycle, Beyond the Sales Process reveals twelve essential strategies including: Study your customer. Give them compelling reasons to engage. Build a vision for them of their own success....
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Beyond the Sales Process
- 12 Proven Strategies for a Customer-Driven World
- Narrated by: Jeff Cummings
- Length: 8 hrs and 39 mins
- Release date: 04-04-2016
- Language: English
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Rules to Break and Laws to Follow
- How Your Business Can Beat the Crisis of Short-Termism
- By: Don Peppers, Martha Rogers Ph.D.
- Narrated by: Don Peppers, Martha Rogers Ph.D.
- Length: 7 hrs and 2 mins
- Unabridged
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In Rules to Break and Laws to Follow, marketing gurus Don Peppers and Martha Rogers challenge you to break the rules and propose a whole new way of thinking about how to create real shareholder value in today's competitive environment, operating with today's technologies.
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Rules to Break and Laws to Follow
- How Your Business Can Beat the Crisis of Short-Termism
- Narrated by: Don Peppers, Martha Rogers Ph.D.
- Length: 7 hrs and 2 mins
- Release date: 15-05-2008
- Language: English
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Bold
- How to Be Brave in Business and Win
- By: Shaun Smith, Andy Milligan
- Narrated by: Matthew Lloyd Davies
- Length: 10 hrs and 22 mins
- Unabridged
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More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. Bold tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win.
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Bold
- How to Be Brave in Business and Win
- Narrated by: Matthew Lloyd Davies
- Length: 10 hrs and 22 mins
- Release date: 27-11-2017
- Language: English
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Non-member price: $19.99 or 1 Credit
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Lean Brands
- Catch Customers, Drive Growth, and Stand Out in All Markets
- By: Luis Pedroza
- Narrated by: Thom Rivera
- Length: 5 hrs and 34 mins
- Unabridged
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Lean Brands provides a lean, agile approach to building global brands, helping you 1) quickly analyze your environment; 2) create a differentiated and meaningful brand positioning; and 3) bring your brand strategy to life on the ground, where it counts. You'll learn how to "recon" and take advantage of weaknesses of your competition, as well as hone in on what will work in new markets to make sure you are memorable.
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Lean Brands
- Catch Customers, Drive Growth, and Stand Out in All Markets
- Narrated by: Thom Rivera
- Length: 5 hrs and 34 mins
- Release date: 01-04-2020
- Language: English
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Lead Right for Your Company's Type
- How to Connect Your Culture with Your Customer Promise
- By: William E. Schneider
- Narrated by: Tom Parks
- Length: 7 hrs and 36 mins
- Unabridged
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From turf wars to low morale, most companies attempt to cure what ails them with the latest management fad - and fail. They are treating the symptoms while ignoring the true problem. Success starts with knowing the kind of business you're really in.
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Lead Right for Your Company's Type
- How to Connect Your Culture with Your Customer Promise
- Narrated by: Tom Parks
- Length: 7 hrs and 36 mins
- Release date: 29-08-2017
- Language: English
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The Multigenerational Sales Team
- Harness the Power of New Perspectives to Sell More, Retain Top Talent, and Design a High-Performing Workplace
- By: Warren Shiver, David Szen
- Narrated by: James Foster
- Length: 5 hrs and 25 mins
- Unabridged
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A business's greatest asset is its experience combined with the innovative. According to estimates by the US Department of Labor, Millennials will represent roughly almost 50% of the workforce in less than 10 years. A flood of blogs, articles, and books are already trying to help professionals and executives understand how the clash of Millennial, Generation X, and Boomer preferences will impact their business and personal careers.
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The Multigenerational Sales Team
- Harness the Power of New Perspectives to Sell More, Retain Top Talent, and Design a High-Performing Workplace
- Narrated by: James Foster
- Length: 5 hrs and 25 mins
- Release date: 07-04-2017
- Language: English
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The Zombie Business Cure
- How to Refocus Your Company's Identity for More Authentic Communication
- By: Julie C. Lellis PhD, Melissa Eggleston
- Narrated by: Nicol Zanzarella
- Length: 7 hrs and 5 mins
- Unabridged
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Does your business feel lifeless in today's fast-paced marketplace? Tired of struggling to stand out? Can't seem to clarify your message? You may be a zombie and not even know it. Zombies are confused, haphazard, and indistinguishable. Businesses act like zombies when empty communications alienate customers, supporters, and partners. The Zombie Business Cure gets to the heart of many communication problems: identity.
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The Zombie Business Cure
- How to Refocus Your Company's Identity for More Authentic Communication
- Narrated by: Nicol Zanzarella
- Length: 7 hrs and 5 mins
- Release date: 03-03-2017
- Language: English
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The Relationship Engine
- Connecting with the People Who Power Your Business
- By: Ed Wallace
- Narrated by: Tom Parks
- Length: 5 hrs and 8 mins
- Unabridged
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Relationships hold companies together and fuel future growth. From connecting with customers to forging high-performing teams, success depends on everyone working well together. Yet many leaders prioritize potential relationships and take established ones for granted. They shouldn't. Research reveals that these core relationships are often the weakest...and can prove more vital than missed networking opportunities.
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The Relationship Engine
- Connecting with the People Who Power Your Business
- Narrated by: Tom Parks
- Length: 5 hrs and 8 mins
- Release date: 07-12-2016
- Language: English
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Married to the Brand
- Why Consumers Bond With Some Brands for Life
- By: William J. McEwen
- Narrated by: Dana Hickox
- Length: 4 hrs and 29 mins
- Unabridged
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Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, websites ... you name it. And they spend millions more trying to build their businesses through elaborate "relationship management" software. The result? Most marketers still aren't emotionally connecting with consumers. Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer.
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Married to the Brand
- Why Consumers Bond With Some Brands for Life
- Narrated by: Dana Hickox
- Length: 4 hrs and 29 mins
- Release date: 27-12-2015
- Language: English
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Free Innovation
- By: Eric von Hippel
- Narrated by: Tom Parks
- Length: 5 hrs and 24 mins
- Unabridged
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In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a "free innovation paradigm." Free innovation, as he defines it, involves innovations developed by consumers who are self-rewarded for their efforts, and who give their designs away "for free." It is an inherently simple grassroots innovation process, unencumbered by compensated transactions and intellectual property rights.
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Free Innovation
- Narrated by: Tom Parks
- Length: 5 hrs and 24 mins
- Release date: 18-11-2016
- Language: English
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Your Own Terms
- A Woman's Guide to Taking Charge of Any Negotiation
- By: Yasmin Davidds PsyD, Ann Bidou
- Narrated by: Nicol Zanzarella
- Length: 8 hrs and 47 mins
- Unabridged
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When it comes to negotiation, there is an ugly double standard. As women, if we make concessions to further a deal, we're viewed as weak. But if we play hardball, we can be seen as overly aggressive - and the strategy backfires. No wonder most women hate negotiating.
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Your Own Terms
- A Woman's Guide to Taking Charge of Any Negotiation
- Narrated by: Nicol Zanzarella
- Length: 8 hrs and 47 mins
- Release date: 12-08-2015
- Language: English
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We Are Market Basket
- The Story of the Unlikely Grassroots Movement That Saved a Beloved Business
- By: Daniel Korschun, Grant Welker
- Narrated by: Tom Parks
- Length: 7 hrs and 36 mins
- Unabridged
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What if a company were so treasured and trusted that people literally took to the streets - by the thousands - to save it? That company is Market Basket, a popular New England supermarket chain. After long-time, CEO Arthur T. Demoulas was ousted by his cousin Arthur S. Demoulas, the company's managers and rank-and-file workers struck back. Risking their own livelihoods to restore the job of their beloved boss they walked out, but they didn't walk far. At huge protest rallies, they were joined by loyal customers - leaving stores empty.
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We Are Market Basket
- The Story of the Unlikely Grassroots Movement That Saved a Beloved Business
- Narrated by: Tom Parks
- Length: 7 hrs and 36 mins
- Release date: 12-08-2015
- Language: English
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