Showing results by publisher "Ascent Audio" in Business Development

The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior.

Centered on the building and construction industry, The Tokens offer business lessons to help to build a foundation of success that is so vital for sustaining growth and overcoming challenges. It outlines the eleven points for developing and maintaining a successful building or construction business with many of the lessons applicable to any business.

Entrepreneur Voices on Growth Hacking shares the inspirational stories of unconventional entrepreneurs who retooled companies and industries and were rewarded handsomely for it while giving you the tools you need to do the same.

As machines become capable of doing most of the work people have performed for centuries, we are headed for a massive social reorganization. In The Five Forces That Change Everything, Steve Hoffman, venture capitalist and CEO of Founders Space, takes you on a journey to see what the most brilliant minds of our age are dreaming up.

Despite billions spent every year on personality profiling, sales training, motivational experts, coaches, and incentives, there's never been a proven formula for building a sales force of top performers. Finding such a "holy grail" of sales has been Derek Gatehouse's obsession for decades. To identify what makes a top-producing salesperson and why some sales teams have a high percentage of top producers, he interviewed more than 2,000 executives in many different industries.

As IMD professors Goutam Challagalla and Frédéric Dalsace show in this eye-opening and practical book, it's due to a basic strategic misalignment and a misunderstanding of what actually drives customers' purchase decisions.

In this eye-opening book, The Retention Trap, Butterball Farms CEO Mark Peters challenges leaders of small and mid-sized businesses to break free from a cycle that prioritizes costly wages and benefits without addressing the deeper issues that lead to employee turnover. For thirty years, Peters focused on traditional methods, only to discover that they often miss the mark and fail to deliver lasting results.

Many businesses are in the dark about how to actually do better for the planet and the people in their company and their supply chain while also growing their margin. Some believe it can't be done. But it can. Maisie Ganzler has done it, and now she's going to show you how to build sustainability into your business, too. Her five big lessons come from three decades of successes and failures leading a $1.7 billion corporation toward a more sustainable future.

You've done the work—your small business is a huge success and you're ready for the next step. But amplifying your business into a self-sustaining, exponentially profitable entity requires its own set of skills. With Grow Your Business, you'll learn the modern strategies for taking your burgeoning venture up a notch, all while avoiding the common pitfalls of expansion.

The Economics of Poverty reviews critically past and present debates on poverty, spanning both rich and poor countries. The book provides an accessible new synthesis of current economic thinking on key questions: How is poverty measured? How much poverty is there? Why does poverty exist, and is it inevitable? What can be done to reduce poverty? Can it even be eliminated? The book does not assume that listeners know economics already.

In Capitalism Created the Climate Crisis and Capitalism Will Solve It: The Market Forces Catalyzing a Climate Technology Renaissance, distinguished author Kentaro Kawamori delivers a fascinating and timely exploration of the interplay between capitalism and climate change. He explains how the capitalist system helped to contribute to the current crisis of global warming and how that same system will help to end it.

Many of the central concerns of the twenty-first century—racial inequity, white supremacy movements, greater inclusiveness of diverse peoples—are rooted in facing and overcoming prejudices, both common and hidden. Another great challenge—the role of wealth and innovation in solving the climate crisis—is also riddled with disabling prejudices about how corporations work, and about the rights and needs of consumers and world citizens. In his twenty-first book, Bruce Piasecki argues that a set of five recurring prejudices, from 1900 to 2020, have held up real progress on climate action.

The Three Bucket Leadership Framework helps leaders understand and overcome disengagement in their teams and organizations. This book is divided into two sections. Part I introduces the Three Buckets—All In, All Out, and The Middle—and shows how our spending of time and energy shapes our level of engagement. It also explores how individual habits and cultural forces lead people into disengagement, and how leaders must take responsibility for their teams’ engagement.

In Undisrupted: Leadership Essentials on Business Transformation, Profitability, and Future Readiness, Ian Khan, a distinguished futurist, filmmaker, and author, delivers a compelling message that challenges the conventional approach to future-proofing businesses with technology, offering a fresh, comprehensive strategy for thriving in an uncertain future.

As managers around the world confront and educate themselves about how climate change is affecting their businesses, A Concise Business Guide to Climate Change provides a single, short, and accessible account of the information crucial to understanding and addressing these new challenges. What causes climate change? How do countries and companies measure their climate impact? What is the role of carbon markets? How are governments responding?

Sustainability is rocking the business world as profoundly as any global trend of the past, from electrification to digitalization. But unlike previous revolutions, this one is being driven by consumers, for whom environmentally sound practices matter as much as price, quality, and brand. In The Demand Revolution, Andreas von der Gathen, Nicolai Broby Eckert, and Caroline Kastbjerg offer a strategic framework for winning these consumers—and taking advantage of the vast commercial opportunity presented by sustainability as the first demand-driven, transformative megatrend.

Amid growing international concerns about income inequality, labor abuses, racial injustice, and disinformation online, Conscience Incorporated examines the gaps in current corporate social responsibility measures and what more needs be done to address these challenges. The rise of new technologies such as smartphones and social media have made it easier than ever to document and spread awareness of corporate actions. Despite these developments, large corporations often fail to meaningfully address the human rights abuses linked to their business models and practices.

In the latest, freshly updated edition of Make the Right Choice: Lead with Passion, Elevate Your Team, and Unleash the Fun at Work, renowned keynote speaker, improv actor, and comedian Joel Zeff delivers a unique, interactive, humorous, and highly entertaining blueprint to create a new approach to work that is inspiring, fun, and infinitely more effective.

A social enterprise is a different kind of business, one that uses a market-driven approach to address a social or environmental problem such as poverty, environmental damage, or resource scarcity, with the dual goals of helping humanity and building a profitable business. With a climate crisis, a growing population, and diminishing natural resources, the need for socially minded innovators is greater than ever. Good Business is designed to be a practical guide and tool for innovators, entrepreneurs, and dreamers.

Covering ways to overcome roadblocks, set expectations, and execute company-wide goals, this leadership book will prepare you to make the changes your business needs to thrive. Success starts with a new mindset. Strengthening your skills is necessary when becoming a strong leader; however, it also requires a strong and positive mindset. Learn how to balance your mental and emotional health with your company's goals using author Monique Daigneault's Two Pillars for an efficient personal and company-wide transformation.