Showing results by publisher "Brilliance Audio" in Business & Careers

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.

You believe in a good idea. You know it could make a crucial difference for you, your organization, your community. You present it, hoping for enthusiastic support. Instead, you get confounding questions, inane comments, and verbal bullets. Before you know what’s hit you, your idea is dead, shot down. It doesn’t have to be this way, say John Kotter and Lorne Whitehead. In Buy-In, they reveal how to protect good ideas and win the support needed to deliver valuable results.

Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message.

Women Who Don’t Wait in Line is an urgent wake-up call from politico and activist Reshma Saujani. The former New York City Deputy Public Advocate and founder of the national nonprofit Girls Who Code argues that aversion to risk and failure is the final hurdle holding women back in the workplace. Saujani advocates a new model of female leadership based on sponsorship - where women encourage each other to compete, take risks, embrace failure, and lift each other up personally and professionally.

It's time to stop putting yourself at the bottom of every to-do list and start taking care of yourself first. It's time to leave Superwoman in the movies, where she belongs, and say hello to being a super woman - the best, most productive version of the hero you already are.

Nerds: Once a tormented subrace of humans... Now captains of industry! You don’t have to be a stereotypical geekwad to appreciate the tenets of Nerdism and to make your innate talents for overanalysis and hyper-self-awareness work for you instead of against you. Join Nerd superstar Chris Hardwick as he offers his fellow “creative-obsessives” the crucial information needed to come out on top in the current Nerd uprising. Success is the most satisfying - and legal - form of vengeance there is. And you can achieve it when you follow the Nerdist Way,

For decades, alarms have sounded about declining engagement. Yet companies continue to struggle with toxic cultures, and the low productivity and unhappiness that go with them. Why is "culture" so difficult to improve? What makes so many good employees check out? Neuroscientist Paul Zak shows that innate brain functions hold the answers. It all boils down to trust. When someone shows you trust, a feel-good jolt of oxytocin surges through your brain and triggers you to reciprocate.

Jairek Robbins, decorated performance coach and lifestyle entrepreneur, guides you through his proven, step-by-step process for filling the gap between where you are today and where you want to be. In reassuring and easy-to-understand language, Robbins helps you build a strong foundation for authentic happiness. Each chapter is strategically designed to engage you with personal reflections and challenges that will encourage you to make immediate improvements to your everyday behavior.

One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon - a result of the company’s exemplary leadership practices. Joseph Michelli explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time.

In today's ultra-competitive, breakneck world, getting superior results at the fastest rate possible is critical to success. But the speed of life can sidetrack us, cloud our sense of priority, and make us less effective. Strategic Acceleration presents a methodology that will help you get clear, focused, and efficient. It will bring you the results and success you want - faster.

If there’s anyone who can prevent a bar or restaurant from going belly-up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.

A shining testament to the value of being an authentic leader and never sacrificing your integrity, Lutoff-Perlo details the ins and outs of her extraordinary 40-year career. She has risen to the top in a male-dominated industry, while refusing to compromise her values and bringing countless others along with her. Along the way, she ultimately transformed and redefined relaxed luxury cruising with the launch of the bold, innovative Edge Series ships in 2018, which drove unprecedented demand and propelled the brand’s financial performance.

Powerful and accessible, A History of America in Ten Strikes challenges all of our contemporary assumptions around labor, unions, and American workers. In this brilliant book, labor historian Erik Loomis recounts ten critical workers’ strikes in American labor history that everyone needs to know about (and then provides an annotated list of the 150 most important moments in American labor history in the appendix).

Need a role model for effective leadership? Try Santa Claus! Imagine the endless challenges that running his operation poses. There's juggling employees, equipment, facilities, resources, production, letter reading, scheduling, the big delivery, keeping everyone jolly - and the list goes on. It's mind boggling! How does he do it all? What are his secrets to success?

This follow-on audiobook to Tough Times, Tough People continues Chicken Soup for the Soul’s focus on inspiration and hope in these difficult times. These inspirational stories remind us that each day holds something to be thankful for - whether it is having the sun shine or having food on the table. Power outages and storms, health scares and illnesses, job woes and financial insecurities, housing challenges and family worries test us all. But there is always a silver lining.

Business books fall into two categories: theory and impractical protocols. Both provide either ideas without applications or applications without proven theoretical frames. They are like concept cars no one expects to drive to work. The Leader Architect provides the bridge to proven solutions based on sound theory. These solutions are being used successfully by expert leaders at some of the best companies in the world, without the elaborate external systems and training teams required by many popular approaches.

Hall-of-Fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist Stu Heinecke shares his fascination with weeds and how anyone can grow their business into something resilient and unstoppable. How to Grow Your Business Like a Weed applies a model to business growth, examining the successful strategies that ordinary weeds use to spread, and prosper in almost any situation.

Overcoming Fake Talk explains why we often fail at our most important communications and offers proven advice for turning challenging confrontations into rewarding exchanges that foster collaboration, improve performance, and achieve results. You'll develop an understanding of the skills for holding a REAL conversation, including both the "said" and the "unsaid" elements present in any conversation; discover the framework for preparing and holding difficult yet meaningful conversations; and learn to no longer avoid the tough conversations they need to have.

Develop Your Assertiveness offers simple techniques that will help you become more aware of your strengths and weaknesses, so that you can learn how best to modify your behaviour in social and business interactions. Being more confident and learning how best to communicate with your colleagues will enable you to create win-win situations, thus improving your career prospects and enhancing your social life.