Showing results by publisher "Blackstone Audio, Inc." in Business & Careers

As statistics tell us that most of the "ventureholics" who go out on their own to start a business will ultimately fail; and, as readers will learn, the main reason for this is because most businesses are not started the right way. Based on decades of experience working with small business owners, Michael Gerber will teach budding entrepreneurs his one-of-a-kind seven-step method - which is meant to be conceptualized long before the doors are ever opened.

Around the world, populist movements are gaining traction among the white working class. Meanwhile, members of the professional elite - journalists, managers, and establishment politicians - are on the outside looking in, left to argue over the reasons. Williams explains that many people have conflated "working class" with "poor" - but the working class is, in fact, the elusive, purportedly disappearing middle class. They often resent the poor and the professionals alike. But they don't resent the truly rich.

Here is a bold new history of economics, the dramatic story of how the great economic thinkers built a rigorous social science without peer.

Does the mere thought of selling cause you to break out in a cold sweat? Is a great salesperson something you desperately want to become, but struggle with overcoming fear, being pushy, or being seen as "that guy/girl" who people avoid like the plague? If this sounds like you, breathe easy, you aren't alone. Hope is here! Selling is littered with many potential land mines; however, you can learn the exact sales skills needed to build greater levels of sales confidence and sell like a pro. Building sales confidence involves being real with yourself and having a proven road map.

Milton Friedman is one of the most famous economists in history. His writings and theories on everything from capitalism and freedom to deregulation and welfare have inspired movements, influenced government policies, and changed the course of America’s economic history. Now, acclaimed Friedman biographer Lanny Ebenstein brings together 20 of Friedman’s greatest essays in The Indispensable Milton Friedman: Essays on Politics and Economics.

We live in a factory-made world: modern life is built on three centuries of advances in factory production, efficiency, and technology. But giant factories have also fueled our fears about the future since their beginnings, when William Blake called them "dark Satanic mills". Many factories that operated over the last two centuries - such as Homestead, River Rouge, and Foxconn - were known for the labor exploitation and class warfare they engendered, not to mention the environmental devastation caused by factory production.

Long before there was VHS versus Betamax, Windows versus Macintosh, or Blu-Ray versus HD-DVD, the first and nastiest standards war was fought over how electricity would be transmitted around the world: alternating current (AC) and direct current (DC). The savage showdown between AC and DC changed the lives of billions of people, shaped the modern technological age, and set the stage for all standards wars to follow.

Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.

Leadership and influence author Chris Widener teaches a simple three-step process to make sure you're always prepared to talk to anybody, anytime and anywhere. Have you ever felt like you don't know what to say in a social situation? Is small talk not your thing? If so, then this is the perfect program to equip you with the skills you need to be a great conversationalist at social events, business meetings, with your superiors, and with friends. Banish those awkward moments with this simple and memorable system by a professional speaker who is never at a loss for words. Never feel like you don't know what to say again!

At age 35, Cami Walker was burdened by a battle with multiple sclerosis, a chronic neurological condition that made it difficult for her to walk, work, or enjoy her life. Seeking a remedy for her depression after being hospitalized, she received an uncommon prescription from an African medicine woman: give to others for 29 days.

Looking for some creative ways to increase your corporate sales and your personal income? In Guerrilla Selling sales consultants Bill Gallagher, Ph.D., and Orvel Ray Wilson team up with the best-selling author of Guerrilla Marketing and Guerrilla Marketing Attack, Jay Conrad Levinson, to create the ultimate guide to selling. The result is a fast-moving guide full of unconventional weapons and tactics for increasing sales that can be applied immediately for impressive results.

We all know what is healthy to think and what is not, much like we know that eating an apple is better than gorging on donuts. But once we start thinking anxious thoughts, it is tough to move from disaster to reality. Our brain can ruin our day. The road map to happiness can be found in Freeing Yourself from Anxiety. Unlike most guides, Dr. Tamar Chansky’s book explains that the solution is not positive thinking but possible thinking. Armed with her strategies, listeners can achieve accurate perceptions of their lives that can liberate them from fear and perfectionism.

Whether you are moving up, moving on, or just starting out, America's top career coach, Robin Ryan, offers proven, easy-to-learn techniques for mastering the job interview and landing the job of your dreams. This brief, compact book, newly updated in 2008, is packed with useful tips such as: how to establish a career identity or personal brand in the opening minutes of an interview using the 60 Second Sell¿, answers to more than 100 of the toughest interview questions.

The Science of Getting Rich is the classic guide to creating wealth through the Law of Attraction. First published in 1910, 100 years later it inspired Rhonda Byrne's best-selling book and movie, The Secret. According to Wallace D. Wattles, "There is a science of getting rich, and it is an exact science, like algebra or arithmetic. There are certain laws which govern the process of acquiring riches; once these laws are learned and obeyed by any man, he will get rich with mathematical certainty."

Deepwater Horizon was supposed to be the cutting edge of energy exploration: drilling 5,000 feet below the surface of the Gulf of Mexico, the $560 million rig would be indispensable in helping to solve the ongoing energy crisis. Then, on April 20, 2010, BP’s dismal safety record came home to roost.

If you're tired of holding your breath, waiting for exactly the right moment to arrive before you can start living the life you really want, wondering when it will be safe for you to stop working so hard and feeling stressed out, burnt out, and generally dissatisfied with life, this audiobook is for you.

Popular creative coach Gail McMeekin, author of the best-selling The 12 Secrets of Highly Creative Women, offers a wealth of advice for the specific challenges creative women face today: thinking too small, underestimating the need for change, fearing the future, and lacking self-confidence. McMeekin combines interviews with some of today’s most successful women and her own proven success strategies to help readers transcend their “blocks” and achieve success.

This unique book enables communicators of all kinds to think on their feet, even when taken by surprise. It is the ideal book for corporate trainers, speakers, and teachers who do not want to be caught in a pinch. Lowe provides presenters with the basic skills necessary to incorporate improvisational thinking and speaking into their own presentational style. The pathways opened by this ancient theater form can transform a presenter's most fundamental approaches to teaching, training, and communicating.

Stephen R. Covey's The 7 Habits of Highly Effective People has inspired many. Today's generation will be newly inspired by Covey's An Effective Life, a new approach to practicing the motivating principles taught by one of the greatest teachers of all time. An Effective Life shares original new perspectives on life and self-evaluation, striking infographics, and inspirational quotes in a fresh new package designed for the generation early in their careers and for those long-time Covey admirers who seek to improve their work and personal lives based on principles.

This is a practical, relatable, and humorous guide to surviving the difficult, awkward, and rewarding job of being a breastfeeding, working mother. Drawing on the war stories, hacks, and humor of working moms and on her own stories from her demanding job and travel in developing countries, she gives women moral support for dealing with the stress and guilt that come with juggling working and breastfeeding. As she tells the listener in her witty, inspiring manifesto, "Your worth as a mother is not measured in ounces."