Showing results by publisher "Audible studios" in Business & Careers

Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

Navy Ace pilot and TOPGUN instructor Bill Driscoll demonstrates how his own life-or-death aerial dogfights - and the preparation for them - can help guide high-risk corporate decisions. Interviews with over 200 senior executives and 26 Ace pilots, as well as strategies from Driscoll's own highly successful second career in commercial real estate, reinforce the consistent patterns underlying exceptional performance under pressure.

The international best seller - don't compete without it! A major best seller in Japan, Financial Times top-ten book of the year, Book-of-the-Month Club best seller, and required reading at the best business schools, Thinking Strategically is a crash course in outmaneauvering any rival. This entertaining guide builds on scores of case studies taken from business, sports, the movies, politics, and gambling. It outlines the basics of good strategy-making and then shows how you can apply them in any area of your life.

Patrick Dixon looks at how the future will be Fast, Urban, Tribal, Universal, Radical and Ethical - a future of boom and bust and great economic change as the emerging markets grow up; a future of great advances in medicine and also greater threats from viral epidemics; a future of political shocks and greater conflicts; a future in which people will strive for more privacy and businesses will change the way they relate to their staff and their customers.

Vous en avez assez du métro-boulot-dodo, ou de ces études interminables dans lesquelles vous apprenez surtout des choses qui ne vous serviront pas ? Brisez la routine et réussissez en dehors du système en suivant cette méthode étape par étape basée sur l'expérience de centaines d'entrepreneurs et appuyée par plus de 400 références scientifiques.

■感情マーケティングでお客をつかむ！！全米トップＭＢＡ出身の実践マーケッターが語る、ＭＢＡを超えた本当に役立つ儲けのテクニック。

Our world will change more in this century than in all of human history, driven by many factors including technology, climate change, demographics and inequality. Such extreme change is throwing up unprecedented opportunities and creating an ‘adaptive challenge’ for individuals, organizations and societies. Those who can adapt to a fast-flowing, complex, volatile and uncertain world will flourish. Those who cannot will suffer greatly. There are clear signs everywhere that we need new ways to think about the world and our place in it.

スターバックスコーヒージャパンで採用担当、人材育成、店舗運営などを経験した人事のプロフェッショナルが初めて明かす！　スタバが誇る人とサービスの秘密とは――。スタバの店員はなぜお客様の顔をじっと見つめるのか？　スタバで働いて得られる２つの基礎力とは？　新人パートナーの自信を失わせずに育てる方法は？　どのようにチームの結束力を高めるのか？　最悪のチームをどう改善するか？　店舗の目標はどのように設定するのか？ etc…。どんな会社にも応用できる、最高の「人材」「仕組み」「カルチャー」を生み出すスタバ流マネジメントを大公開！

We're often told that the key to success in life involves advancing in our careers, so why do feel stuck and unfulfilled when everything seems to be going right? Adult development expert Maja Djikic explains that in order to discover our purpose and achieve real, lasting change, we need to move beyond narrowly targeted ideas and strategies like changing our mindset or slightly altering one aspect of our behavior. Instead, we need to go deeper and focus on our innate desires.

Dr Anil Lamba's best-selling book Romancing the Balance Sheet covered several important aspects of finance management. In Timeless Wisdom on Finance, you will be able to find answers to most of your finance management-related issues or problems that you may not have thought of yet. All of it written in a way that can be understood by anyone. The way to benefit from this book is to listen to every nugget more than once, and then chew and ruminate over it for the rest of the day. The more you ponder, the more angles you will discover and the more sense it will make.

The most effective leaders are deeply aware of how their presence impacts every dimension of their leadership. This guide shows leaders in any organization how to move beyond the daily noise of your environment and connect with people to bring about change where it matters most.

Il linguaggio è una delle più importanti peculiarità dell'essere umano e ciò che gli ha permesso di evolversi in maniera del tutto differente dalle altre specie del pianeta. Tutti lo utilizziamo sin da piccoli con naturalezza per comunicare, ma farlo in maniera professionale, nel mercato di oggi che non lascia margini di errore, non è per niente facile.

Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War. Within, McNeilly explains how to gain market share without inciting competitive retaliation, how to attack a competitor's weak points, and how to maximize the power of market information for competitive advantage.

Major General Anand Saxena brings to you nine tangible steps to simplify the formidable task of being happy and successful. The mantras in this book will resonate with people of all ages and stages in life and will help to remove mental blockages that often act as fetters to realise our unlimited potential.

■元マルチ商法トップセールスの人気YouTuberが教える「洗脳力のある話し方」の秘密

Arrêtez de vouloir contrôler l’incontrôlable, laissez donc faire ! Deux mots simples vont changer votre vie ! Vous avez du mal à atteindre vos objectifs ou à être plus heureux ? Le problème ne vient pas de vous. Le problème, c’est le pouvoir que vous donnez aux autres. Dans ce livre, vous apprendrez comment deux mots – Let Them (laissez-les) – peuvent vous délivrer de l’opinion et du jugement d’autrui. Vous serez alors libéré du besoin épuisant de vouloir tout contrôler autour de vous.

◎amazonランキング１位！（ビジネスライフ/労働時間・休暇）◎「ちゃんと考える」の“ちゃんと”って何だ！？

The second volume of Woodruff's memoirs begins with him arriving in Poplar in the early 1930s. Luckily he gets a job at a steel foundry, and lives with an old couple in Bow. It also covers his winning of a place at Oxford and his part in the war effort.

The Directors, Take Three offers dozens of masterful insights on the craft of directing from such renowned filmmakers as Robert Altman, Wes Craven, Alan Parker, Tim Burton, Steven Spielberg, and Barry Levinson. Here are details of their experiences making a variety of classic films from Nashville to Nightmare on Elm Street, Rain Man to Raging Bull, and Pee Wee's Big Adventure to Schindler's List.

In 2008 the US Treasury put Fannie Mae and Freddie Mac into a life-support state known as "conservatorship" to prevent their failure - and worldwide economic chaos. The two companies, which were always controversial, have become a battleground. Today, Fannie and Freddie are profitable again but still in conservatorship. Their profits are being redirected toward reducing the federal deficit, which leaves them with no buffer should they suffer losses again.