Showing results by publisher "Audible Studios" in Business & Careers

Storyshowing is an instruction manual for making connections. Storytelling has been shown to be one of the most effective methods of persuasion, motivation, and inspiration, yet the disconnect remains - you're still only telling. To truly influence people, you need to go deeper than that - you need to show them your story. By inviting your audience in, you connect on a much deeper, more emotional level; you bypass the brain and connect at the root of what it means to be human, leaving a profound impact on their entire outlook.

O Livro dos Cinco Anéis é hoje um manual de gente de sucesso que soube aproveitar as lições de Miyamoto Musashi (1584-1645) nas batalhas do dia a dia. Espadachim imbatível d….

Mindfulness, emotional intelligence, and resilience are the “must have skills” for modern leaders - yet many professionals are too stressed to know where to start. Creating Mindful Leaders provides deep insights and easy practices based in neuroscience, brain training, and positive psychology to help professionals thrive in the “age of disruption”. Written by a COO turned successful tech entrepreneur, the book provides a roadmap to greater health, happiness, and performance. It speaks to every professional wanting to reduce stress, achieve greater success, and enjoy life more.

By using true tales of thieves, swindlers, and fraudsters at work, Financial Serial Killers illustrates how these perpetrators get their hooks into investors' wallets, savings accounts, and portfolios - and never let go. The worst financial crisis since the Great Depression revealed that thousands of mom-and-pop investors had lost millions to so-called Mini-Madoffs. They are the thieves and con men who had used phony financial acumen to steal investors' money, wipe out savings, and damage lives. Financial Serial Killers reveals the cons, from the grand to picayune, that advisers cultivate with their victims - relationships that are essential to the fraud.

The promise of green jobs and a clean energy future has roused the masses. But as Robert Bryce makes clear in this provocative book, that vision needs a major re-vision. We cannotand will notquit using carbon-based fuels at any time in the near future for a simple reason: they provide the horsepower that we crave. The hard reality is that oil, coal, and natural gas are here to stay.

The South African Special Forces achieved exceptional results with small groups of elite soldiers instead of larger, conventional teams. The Team Secret shows that the same principle applies to the business world – a small team has a greater chance at completing projects efficiently, within a budget and on time. Teams, rather than individuals, form the DNA of many companies, and they play a pivotal role in achieving strategic and financial success. Like Special Forces teams, they must function as a well-oiled machine firing on all cylinders.

Future Brain is the busy professional's secret weapon for boosting mastery, efficiency, and productivity to gain that coveted competitive edge - in business and in life. Designed to be implemented at the individual, team, or organizational level, this in-depth, step-by-step framework leverages neuro-scientific principles to help you develop a solid, habit-changing plan for building and maintaining brain fitness and healthy behaviors.

累計17万部突破のロングセラー！
トップアスリートも戦略コンサルタントも実践する、
頭がよくなり、心も鍛えられるトレーニング。　

A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today. Richard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire.

Ever had those moments where you've been pondering a problem for ages, trying to make a decision or come up with a new idea, and then the second you get up to make a cup of tea, call a friend to talk it through, or simply decide 'sleep on it', you suddenly find the answers you're looking for, the solutions are obvious, and the new ideas just won't stop coming? Using this knowledge of how the mind works, Brainhack reveals the ways you can use this brain power to change-up your thinking.

Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

As times change, so do norms of behavior in the office. 301 Smart Answers to Tough Business Etiquette Questions has the answers you need to survive daily life in the professional environment. Following the same popular Q&A format of her best-selling 301 Smart Answers to Tough Interview Questions, Oliver will tell you how to get the job and how to keep it by navigating all the intricacies of the modern workplace. Where other etiquette guides evoke images of a stilted and stuffy Victorian tea party, Oliver's witty answers to common questions are both engaging and accessible.

En este libro te compartiré nueve filosofías japonesas que han sido la base de la estructura económica, educativa y cultural de este país y que han logrado situarlo dentro de las mejores economías del mundo, contando con innumerables empresas reconocidas en todo el planeta. ¿Cómo lo lograron sin contar con materias primas, tierras u otros factores importantes ¿Cómo se convirtieron en ejemplo mundial con su sistema educativo?

Arrêtez de vouloir contrôler l’incontrôlable, laissez donc faire ! Deux mots simples vont changer votre vie ! Vous avez du mal à atteindre vos objectifs ou à être plus heureux ? Le problème ne vient pas de vous. Le problème, c’est le pouvoir que vous donnez aux autres. Dans ce livre, vous apprendrez comment deux mots – Let Them (laissez-les) – peuvent vous délivrer de l’opinion et du jugement d’autrui. Vous serez alors libéré du besoin épuisant de vouloir tout contrôler autour de vous.

The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.

Few people have ever understood salesmanship as well as Napoleon Hill. He became legend in business circles for creating effective sales courses that turned around failing companies. Hill’s philosophy of success for salesmen was simple - you, the salesman, are the most valuable asset and you need to sell yourself first. Selling You brings together the best of Napoleon Hill's writings from his sales courses with a special introduction by Jeffrey Gitomer.

A revelatory examination of how the wildfirelike spread of new forms of social interaction enabled by technology is changing the way humans form groups and exist within them, with profound long-term economic and social effects - for good and for ill. A handful of kite hobbyists scattered around the world find each other online and collaborate on the most radical improvement in kite design in decades. A midwestern professor of Middle Eastern history starts a blog after 9/11 that becomes essential reading for journalists covering the Iraq war.

Music journalists Dean Budnick and Josh Baron chronicle the behind-the-scenes history of the modern concert industry. Filled with entertaining rock-and-roll anecdotes about The Rolling Stones, The Grateful Dead, Pearl Jam, and more - and charting the emergence of players like Ticketmaster, StubHub, Live Nation, and Outbox - Ticket Masters will transfix every concertgoer who wonders just where the price of admission really goes. This edition has an updated epilogue that covers recent industry developments.

Major General Anand Saxena brings to you nine tangible steps to simplify the formidable task of being happy and successful. The mantras in this book will resonate with people of all ages and stages in life and will help to remove mental blockages that often act as fetters to realise our unlimited potential.

■元マルチ商法トップセールスの人気YouTuberが教える「洗脳力のある話し方」の秘密