Showing titles in Business

What if the way we understand our world is wrong? What if it isn't politicians and events that shape our lives but secret deals made by people you've never heard of? This book tells the story of the secret deals that are changing the world and revolutionising everything we do, including money, the food we eat, what we buy and the drugs we take to stay well. These deals never make the news: they are made high up in boardrooms, on golf courses and in luxury cars, each sealed by world-changing handshakes.

Howard Bloom - called “the greatest press agent that rock and roll has ever known” by Derek Sutton, the former manager of Styx, Ten Years After, and Jethro Tull - is a science nerd who knew nothing about popular music. But he founded the biggest PR firm in the music industry and helped build or sustain the careers of our biggest rock legends, including Michael Jackson, Prince, Bob Marley, Bette Midler, Billy Joel, Billy Idol, Chaka Khan, and 100 more. What was he after? He was on a hunt for the gods inside of you and me.

Danielle Bernstein spent her youth shopping at discount department stores, getting boozy in suburban backyards, and proposing marriage to every boy she dated. By age 19, she was a college dropout living in a West Village shoebox with three roommates and only six months to prove that her blog, @WeWoreWhat, could become a full blown career...or else board the train back to her mom's house. This Is Not a Fashion Story is the down and dirty tale of how a Long Island-born teenager became one of the most recognizable names in fashion.

Menino pobre, criado sozinho pela mãe num cortiço, Luiz Barsi Filho se tornou uma lenda no mundo dos investimentos. Não foi da noite para o dia. Ele começou a investir no final dos anos 1960, passou por sucessivas crises e planos econômicos, e prosperou em (quase) todos os momentos.

How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford's outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism.

There is no one in the world right now who is in a better position to influence the next wave of technology than Masayoshi Son. Not Jeff Bezos, not Mark Zuckerberg, not Elon Musk. They might have the money, but they lack Masa's combination of ambition, imagination and nerve. Masayoshi Son is the most powerful person in Silicon Valley. As CEO and founder of the Japanese investment firm, SoftBank, 'Masa' has invested in some of the most exciting and influential tech companies in recent memory - Uber, WeWork, ByteDance, Slack and many others.

As cofounder of KISS, America's number one gold-record award-winning group of all time, Simmons knows the thrill and seduction of power firsthand. But gold records alone don't equal power. The decisions you make once you attain a certain level of success are what separate the pretenders from the pantheon. Inspired by Niccolo Machiavelli's The Prince, Simmons offers his unique take on the dynamics of power in every realm of life, from the bedroom to the boardroom, to the world of rock, celebrity, and social media, to politics.

In the best-selling tradition of Liar's Poker comes a devastatingly accurate and darkly hilarious behind-the-scenes look at the wonderful world of management consulting.

It's the untold story of the renegade burger chain that evokes a passionate following unlike any other. In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. It is a testament to old-fashioned values and reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something.

Roy Ratnavel’s astonishing journey began at age seventeen, when he was seized by government soldiers and interned in a notorious prison camp for no reason other than being born a Tamil. He saw friends die, and was tortured for a few months—until an unlikely encounter allowed him to send a message beyond the prison walls, which led to his release.

Penguin presents the audiobook edition of Michael O'Leary by Matt Cooper, read by Stephen Hogan. September 2017. Ryanair cancels over 700,000 bookings, and its powerful PR juggernaut comes shuddering to a halt. For once, the airline's aggressive and flamboyant CEO, Michael O'Leary, is contrite and apologetic. A month later Ryanair announces increased passenger traffic for October, year-on-year growth and increased profits. Its share price soars. For the moment, it appears, a fundamental shake-up of Europe's biggest airline is off the table.

The proud owner of a sprawling £14 million estate in the Cotswolds, boasting a stable of eventing horses, a fleet of supercars and neighbouring the royal family, Neil Woodford was the most celebrated and successful British investor of his generation. But, in 2019, after a stream of poorly judged investments, Woodford's asset management company collapsed, trapping hundreds of thousands of rainy-day savers in his flagship fund and hanging £3.6 billion in the balance.

Behind every entrepreneur's success story, there's a never-ending list of gut-wrenching failures, missed opportunities, and jaw-dropping setbacks. Real estate mogul and serial entrepreneur Manny Khoshbin is one of those entrepreneurs with a story of perseverance that will make you believe in the American Dream all over again. Driven: The Never-Give-Up Roadmap to Massive Success goes beyond Manny's personal ride through the entrepreneurial journey to deliver the habits, mindset, and insights aspiring entrepreneurs need to turn dreams into reality.

How do we find hot stocks without getting burned? How do we fatten our portfolios and stay financially healthy? Former hedge-fund manager and longtime Wall Street commentator Jim Cramer explains how to invest wisely in chaotic times, and he does so in plain English, in a style that is as much fun as investing is, or should be, when it's done right.

In his much-anticipated memoir, The Company I Keep: My Life in Beauty, Chairman Emeritus and former CEO of The Estée Lauder Companies Leonard A. Lauder shares the business and life lessons he learned as well as the adventures he had while helping transform the mom-and-pop business his mother founded in 1946 in the family kitchen into the beloved brand and ultimately into the iconic global prestige beauty company it is today.

No owner has changed the landscape of sports more than New York Yankees owner George Steinbrenner. From the moment he bought the team in 1973 for $10 million, Steinbrenner's monomaniacal pursuit was to restore the most fabled franchise in baseball history to its former glory. Today the New York Yankees are worth more than $1 billion and are once again world champions.

Called the "greatest stock picker of the century" by Money magazine, legendary fund manager Sir John Templeton is remembered as one of the world's foremost investors, known for his pioneering insights and phenomenal investment performance over a professional career which spanned more than half a century. Templeton's Way with Money provides a unique, professional 21st century appraisal of what made this formidable investor the success he was and why his methods remain as valid today as they were during his long and successful lifetime.

From its glitzy heyday in the 1980s through to the 2000s, American publishing empire Condé Nast and its magazines—including Vogue, Vanity Fair, the New Yorker and GQ—defined how to live the good life, with its editors and writers creating a vision of luxury and sophistication that shaped cultural and consumer trends, intellectual attitudes, and political beliefs the world over.

Die ganz persönliche Geschichte eines Jahrhundertcharakters. Die geschäftlichen Erfolge von Bill Gates sind weithin bekannt: der 20-Jährige, der sein Studium in Harvard abbrach, um ein Softwareunternehmen zu gründen, das zu einem Branchenriesen wurde und die Art und Weise, wie die Welt arbeitet und lebt, veränderte; der mehrfache Milliardär, der sich philanthropischen Aufgaben zuwandte, um den Klimawandel, die globale Gesundheit und die Bildung anzugehen. In Source Code geht es nicht um Microsoft, die Gates Stiftung oder die Zukunft der Technologie.

When you want to learn about a subject, you go to the best. In the study of leadership, there's no one better than Brian Tracy, one of the world's top leadership experts. Over the last 30 years, he has spoken to more than 1,000 large corporations in 62 countries and 10,000 small and medium-sized companies in more than 5,000 talks and seminars on leadership, management, personal success and business development. In The 7 Secrets of Exceptional Leadership, Brian tells us that the wonderful thing about leadership is that your ability to grow as a leader never ends.