Showing results for "the-choice" in Marketing

Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.

"A much-needed guide to winning in business as a human in an all-too online world." – Entrepreneur Trying to win the internet is a gloriously inefficient way to build a business. No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless...

Podcast by Iva Berghmann

What is the role of a brand when brand loyalty has diminished? The world of consumer goods has become increasingly fragmented, this expansion of choice from beauty to apparel to beer has disrupted consumer decision making - buying behavior doesn't follow a playbook. Now more than ever curiosity and discovery trump consistency. Offering a unique benefit, establishing memory structures, and showing up in the right channels have become baseline. This podcast will address and seek to understand the evolving landscape of consumer motivations and behavior in a marketplace of exponential product ...

This audiobook is designed to be inspirational, aspirational, educational, and motivational--and it hits the bull's-eye on every single point. It covers each and every aspect of getting started in MLM. Even the difficult tasks like list building, recruiting new reps, and selling products are covered in foolproof, step-by-step detail from every conceivable angle.