Showing results for title "Before You Know It", by author "John Bargh" in All Categories

When psychologists try to understand the way our minds work, they frequently come to a conclusion that may seem startling: people often make decisions without having given them much thought - or, more precisely, before they have thought about them consciously. When we decide how to vote, what to buy, where to go on vacation and myriad other things, unconscious thoughts that we are not even aware of typically play a big role.

Dr. John Bargh, the world’s leading expert on the unconscious mind, presents a “brilliant and convincing book” (Malcolm Gladwell) cited as an outstanding read of 2017 by Business Insider and The Financial Times—giving us an entirely new understanding of the hidden mental processes that...