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Publisher's Summary

Random House presents the audiobook edition of Before You Know It by John Bargh, read by George Newbern and with an introduction by the author.

The world's leading expert on the unconscious mind reveals the hidden mental processes that secretly govern every aspect of our behaviour.

For more than three decades, Dr John Bargh has been conducting revolutionary research into the unconscious mind - not Freud's dark, malevolent unconscious but the new unconscious, a helpful and powerful part of the mind that we can access and understand through experimental science. Now, Dr Bargh presents an engaging and enlightening tour of the influential psychological forces that are at work as we go about our daily lives - checking a dating app, holding a cup of hot coffee, or getting a flu shot.

Dr Bargh takes you into his labs at New York University and Yale where his ingenious experiments have shown how the unconscious guides our behaviour, goals and motivations in areas like race relations, parenting, business, consumer behaviour and addiction. He reveals the pervasive influence of the unconscious mind in who we choose to date or vote for, what we buy, where we live, how we perform on tests and in job interviews, and much more. Before You Know It is full of surprising and entertaining revelations as well as tricks to help you remember to-do items, shop smarter and sleep better.

Before You Know It will profoundly change the way you understand yourself by introducing you to a fascinating world only recently discovered, the world that exists below the surface of your awareness and yet is the key to unlocking new ways of thinking, feeling and behaving.

©2017 John Bargh (P)2017 Random House Audiobooks

Critic Reviews

"John Bargh's Before You Know It moves our understanding of the mysteries of human behavior one giant step forward. A brilliant and convincing book." (Malcolm Gladwell, author of Blink and David and Goliath)

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  • GenerousRay
  • 16-01-2018

If you like lists, read this.

What a shame. The subject matter is interesting but the writing guide and delivery is so hard to follow. So many lists of examples spoil the flow and by the time we arrive at the point, it was tough to remember how we got there.
Then there is the caveat issue. He makes a point and feels obliged to say the opposite "or not" as if we our intellectual capabilities are diminished to that of a simpleton.
I imagine the target audience for this book are intelligent people interested in the mind, yet it appears the author has no concept of the internal monologue of his audience. I struggled to listen to 3 hours. Will not finish the rest. Disappointed

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  • damian wood
  • 29-10-2018

excellent book. fascinating insights

This book is well worth a read or listen. I thoroughly enjoyed the audible version. insightful and informative

1 person found this helpful

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