Wondering which marketing tactics are actually worth your time this summer? In this episode, I’m breaking down the upcoming One Thing Summit—a 3-day online event packed with actionable workshops—and sharing exactly which presentations I think will be most valuable for product-based business owners.

From repurposing Reels into endless content, to writing ridiculously good headlines, to using brain-based strategies to boost your email clicks, these are the sessions I’ll be prioritizing (and recommending you do too).

Whether you’re looking to grow your email list without social media, tell better stories that sell, or finally figure out why your graphics feel “off,” there’s something here to help you beat the summer slump and keep your sales rolling.

Grab your free ticket here:

https://ecommercebadassery.com/onething

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AI Brand Brief

https://ecommercebadassery.com/brandbrief/

Content Badassery

https://ecommercebadassery.com/content-badassery

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Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

HR1, aka “The Big Beautiful Bill,” is now the law of the land...and it’s about to shake things up.

From ending the de minimis exemption on imports to looming tariff hikes and rising health insurance premiums, these changes will hit global sellers with US customers, US-based brands, and everyday citizens alike.

In this episode, I’m breaking down what’s locked in, what’s still up in the air, and exactly when you’ll start feeling the impact, so you can plan ahead instead of scrambling later.

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http://ecommercebadassery.com/336

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Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Is AI the beginning of the end for authentic businesses... or the biggest opportunity you’ve had in years?

In this episode, we’re digging into the rapid rise of AI, what big brands like Shopify and Duolingo are getting wrong, and why consumers are already feeling burned out by AI overload.

You’ll learn how to leverage AI tools without losing the personal connection you have with your customers.

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http://ecommercebadassery.com/335

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Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

If you’re wondering whether you should run a “Not Prime Day” sale for your own store, or if you’re just trying to stay focused amid all the noise... this episode is for you.

We’ll cover:

• What Prime Day really does to shopper behavior

• A quick + dirty strategy for running your own sale

• When it makes zero sense to join the frenzy

• How to use this moment to build momentum, or consciously sit it out

• The key mindset shift to keep your business on track year-round

Even if you’re not planning to run a sale, the questions and strategy we’re talking through today will help you stay grounded and intentional, no matter what shiny distraction comes next.

Shopify Secrets:

https://checkout.ecommercebadassery.com/shopify-secrets/

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http://ecommercebadassery.com/334

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Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

What do you do when you can’t run ads, your social content gets buried, and you’re banned from the usual marketing playbook?

That was my reality at my previous day job. With multiple report cards and important eyes on my results, I had no choice but to make it work.

In this episode, I'm sharing the top lessons I learned (or was reminded of) running a 7-figure eCommerce business. Lessons that still apply today, no matter what you sell or how long you’ve been in business.

We'll Cover:

• Why constraints were actually a good thing
• The most valuable asset in any eCommerce business
• The marketing tactics you might be missing out on
• The #1 thing that makes people buy
• The real trick to long-term business growth
• One of the biggest ways business owners waste time

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http://ecommercebadassery.com/333

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Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

That revenue stream you’ve been thinking about adding…is it a smart move or a shiny distraction that is pulling you away from what’s already working in your business?

In this episode, we’re breaking down the difference between strategic vs. reactive expansion — so you can stop chasing growth that doesn’t serve you, and start building with intention.

Whether you’re planning your next big move or feeling stuck in decision overload, this episode will help you pause, evaluate, and move forward with confidence.

Inside the Episode:

• Why even “good” ideas can kill your momentum if they’re reactive

• Real-world examples of when to expand — and when to rein it in

• The questions to ask yourself BEFORE you try something new

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http://ecommercebadassery.com/332

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Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

How is it June already?! If you’ve been head-down in the day-to-day, this is your reminder to pause and check in on your big-picture goals — because what you do now will make or break your Q4 results.

In this quickie episode, I’m giving you the mindset nudge and tough-love questions you need to refocus for the second half of the year (plus a little story about shiny object syndrome you might just relate to).

Inside the Episode:

• Why NOW is the time to do a gut check on your business

• 3 simple questions to refocus your strategy for Q3 and Q4

• How one Lounge member shifted her priorities after a classic shiny object moment

• Proof that doing less is almost ALWAYS the right answer

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http://ecommercebadassery.com/331

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Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Another Shopify Editions release just dropped, and while the new features look flashy, not all of them are worth your time. In this episode, we’re breaking down the updates that will actually move the needle for your store and which ones you can ignore without guilt.

What We Cover:

• What Shopify’s new Theme Blocks architecture really means (and if you need to upgrade)

• The power (and potential time-suck) of AI block generation inside the theme customizer

• Why the new campaign tracking tool might be the most useful update of all

• A behind-the-scenes look at multi-class discounts and the apps you’ll need to make them work

• What to watch out for if you’re thinking about using Shopify Collective for dropshipping

• How POS and Sidekick updates could impact in-person selling and customer service

Key Takeaway: Just because Shopify adds it, doesn’t mean you need to use it. Focus on the features that solve real problems in your business—and ignore the rest. Get strategic, not distracted.

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http://ecommercebadassery.com/330

_______

Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683