• 357. Shopify Editions: Winter 2026 Platform Updates
    Dec 16 2025

    Shopify has officially released its Winter 2026 Editions update, and in this episode of the eCommerce Badassery Podcast, we're breaking down everything you need to know. From major AI innovations to new Shopify apps and backend tools that can transform your store’s performance, this is your complete, no-fluff guide to the latest Shopify updates for eCommerce businesses.

    The Winter 2026 Shopify Editions is being called the "AI Renaissance," and for good reason. The platform has doubled down on artificial intelligence with upgrades to Shopify Sidekick, the rollout of Sidekick Skills, app-building capabilities, and more. But with so many shiny new tools, how do you know what’s actually worth your time?

    Tune in to hear my honest thoughts, and practical takeaways on which updates you should explore, which to avoid, and how to strategically implement these features into your eCommerce store.

    What We Cover:

    • The Sidekick feature that’s actually worth your time (hint: it’s not app building)
    • How to use AI to automate your customer workflows—without breaking your brain
    • What agentic storefronts could mean for showing up in AI-powered search
    • The AI-optimized “knowledge base” you didn’t know you needed
    • A few low-key Shopify updates that’ll make your daily ops smoother

    Key Takeaway: Some of these are just shiny objects and you should probably ignore them. Focus on the features that solve real problems in your business—and ignore the rest. Get strategic, not distracted.

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    Full Episode Show Notes

    http://ecommercebadassery.com/357

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    Learn With Me

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    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

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    27 mins
  • 356. Auditing Your Email Marketing Strategy + Results
    Dec 9 2025

    Are You Ignoring THIS Major Revenue Driver in Your Biz?

    It's time to get real about your email marketing strategy.

    Even if you think it’s doing fine… when was the last time you actually looked under the hood? If your answer is “uh, it’s been a minute”—don’t worry, you’re not alone. That’s exactly why I’m bringing back this popular episode for our year-end recap series.

    In this episode, I walk you through how to do a full-on review of your email marketing—what numbers to track, how to interpret them, and where to focus next. Because yes, email should be makin’ you money on autopilot… but only if it’s actually optimized to do that.

    From dialing in your campaign strategy to auditing your automations, this episode is packed with practical steps you can take to tighten up your email game before the new year.

    👉 Whether you’ve got your automations on lock or you haven’t looked at your flows since 2021… this episode is your kick-in-the-butt reminder to make email a priority again.

    What We'll Cover:

    • How to tell if your email revenue is healthy (or hiding problems)

    • The right balance between campaigns and automations—and what it says about your biz

    • What to look for when reviewing campaigns (hint: not just the promos)

    • The #1 mistake biz owners make when analyzing automations

    • What to update in your flows beyond just the data (spoiler: branding matters too)

    • A better metric than “revenue per recipient” to measure performance

    • Where to start if you feel overwhelmed by all the email “shoulds”

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    Full Episode Show Notes

    http://ecommercebadassery.com/356

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    Let's Connect

    Website: http://ecommercebadassery.com

    Instagram: http://instagram.com/ecommercebadassery

    Membership: http://ecommercebadassery.com/membership

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    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

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    20 mins
  • 355. How to Maximize Your eCommerce Sales in December
    Dec 2 2025

    Just because BFCM is over doesn’t mean the holiday shopping season is. In fact, over HALF of holiday shoppers still have gifts to buy. So if you’re already winding down your promos and marketing... pump the brakes, my friend. There is STILL time to make more money this season—and this episode is your game plan.

    I’m walking you through 5 powerful strategies to capture those last-minute buyers and keep the revenue rolling in well past Christmas. Whether you're running solo or have a full team, there are ideas in here you can implement TODAY to bring in more sales.

    Think specialized email campaigns, cross-sells, gift card promos, and tapping into your local market. We’re getting scrappy and strategic to finish Q4 strong.

    Listen in and get the motivation and tactics you need to keep showing up and selling. There’s still so much potential left in this season.

    What We'll Cover:

    • The one thing you MUST do, even if you ignore everything else

    • How to increase AOV without discounting

    • Smart email strategies to drive repeat buys

    • How to attract last-minute shoppers

    • Creative ways to promote gift cards

    • What to do AFTER Christmas to keep making sales

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    Holiday Podcast Episodes & Resources

    http://ecommercebadassery.com/holidaypodcast

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    Full Episode Show Notes

    http://ecommercebadassery.com/355

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    Let's Connect

    Website: http://ecommercebadassery.com

    Instagram: http://instagram.com/ecommercebadassery

    Membership: http://ecommercebadassery.com/membership

    _______

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

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    15 mins
  • Happy Thanksgiving + Badassery Blitz Sneak Peek
    Nov 25 2025

    Save the Date! The Badassery Blitz is back on December 8th ⚡️

    Tune in to hear more about the deals coming your way next month!

    Get on the Email List

    https://ecommercebadassery.com/freestuff

    Check Out the Course Pages

    AI Brand Brief: https://ecommercebadassery.com/brandbrief/

    Content Badassery: https://ecommercebadassery.com/content-badassery

    Shopify Secrets: http://checkout.ecommercebadassery.com/shopify-secrets

    The Lounge Membership: https://ecommercebadassery.com/membership

    Email Badassery: https://ecommercebadassery.com/email-badassery

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    Let's Connect

    Website: http://ecommercebadassery.com

    Instagram: http://instagram.com/ecommercebadassery

    Membership: http://ecommercebadassery.com/membership

    _______

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

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    6 mins
  • 354. Are You Wasting Your Time? Not Everything Deserves Your Energy
    Nov 18 2025

    Ever find yourself knee-deep in a to-do list you created for yourself... and then wonder why you're so damn overwhelmed?

    You’re not alone, friend.

    This week on the eCommerce Badassery Podcast, we’re digging into the trap so many entrepreneurs fall into: doing more just for the sake of doing. If your calendar is full, your projects are piling up, and you can’t remember why you even started half of them… it might be time to take a step back.

    If your current plan has you feeling more frazzled than focused, this is your invitation to pause, reassess, and get intentional as hell about what you say yes to.

    What We'll Cover:

    • The common mistake that’s keeping you overwhelmed
    • Why you should stop assigning yourself work that doesn’t matter right now
    • A simple rule to decide what stays on your list... and what can wait

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    Holiday Podcast Episodes & Resources

    http://ecommercebadassery.com/holidaypodcast

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    Full Episode Show Notes

    http://ecommercebadassery.com/354

    _______

    Let's Connect

    Website: http://ecommercebadassery.com

    Instagram: http://instagram.com/ecommercebadassery

    Membership: http://ecommercebadassery.com/membership

    _______

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

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    9 mins
  • 353. Canva's New HTML Email Designer: Everything You Need to Know
    Nov 11 2025

    If you’ve logged into Canva lately, you might’ve seen the announcement: you can now design emails and export the HTML to use in your email marketing platform. Sounds cool, right?

    But before you dive in and start redesigning all your campaigns in Canva’s new tool, there are a few things you should know.

    In this episode, I’m breaking down what this new feature actually looks like in practice, how it works with email platforms like Klaviyo, and a few limitations and quirks that might not be obvious at first glance.

    If you’re wondering whether Canva’s email design tool is a game-changer or just another shiny object… this is for you.

    Inside this episode:

    • What Canva’s HTML email designer can (and can’t) do
    • What happens when you import your Canva email into Klaviyo
    • A few things to look out for before using this in your biz
    • The workaround you might consider if you’re feeling adventurous
    • What to do instead of rushing into a tool just because it’s new

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    Holiday Podcast Episodes & Resources

    http://ecommercebadassery.com/holidaypodcast

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    Full Episode Show Notes

    http://ecommercebadassery.com/353

    _______

    Let's Connect

    Website: http://ecommercebadassery.com

    Instagram: http://instagram.com/ecommercebadassery

    Membership: http://ecommercebadassery.com/membership

    _______

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

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    10 mins
  • 352. 5 Mistakes to Avoid in Your eCommerce Holiday Marketing
    Nov 4 2025

    Apparently, humans are more motivated to avoid pain than they are to chase pleasure. So instead of giving you a sparkly, motivational pep talk for Q4, I’m flipping the script and hitting you with a little tough love... because nothing kills your holiday sales quite like these common mistakes.

    Inside this episode:

    • The one thing that makes or breaks your holiday offer

    • Why a super popular holiday promo might actually be hurting your sales

    • The biggest mistake I still see even seasoned sellers make during a launch

    • What to remember when you’re worried about emailing “too much”

    • The move you need to make before December 14th

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    Holiday Podcast Episodes & Resources

    http://ecommercebadassery.com/holidaypodcast

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    Full Episode Show Notes

    http://ecommercebadassery.com/352

    _______

    Let's Connect

    Website: http://ecommercebadassery.com

    Instagram: http://instagram.com/ecommercebadassery

    Membership: http://ecommercebadassery.com/membership

    _______

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

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    11 mins
  • BONUS: Product-Based Biz Pulse Check
    Oct 28 2025

    We’re pressing pause on the holiday hustle this week for something a little different — and honestly, really important.

    I’m running a quick, anonymous survey called the Product Biz Pulse Check to get a read on what’s working (and what’s not) for product-based business owners right now. The goal? To spot patterns between those who are thriving and those who are struggling — so we can all focus on what truly matters in 2026.

    It’ll only take about 5 minutes, and I'll be sharing the results in early December!

    Take the survey here: https://ecommercebadassery.com/pulse

    Holiday Podcast Episodes & Resources

    http://ecommercebadassery.com/holidaypodcast

    _______

    Let's Connect

    Website: http://ecommercebadassery.com

    Membership: http://ecommercebadassery.com/membership

    _______

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

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    2 mins