Apparently, humans are more motivated to avoid pain than they are to chase pleasure. So instead of giving you a sparkly, motivational pep talk for Q4, I’m flipping the script and hitting you with a little tough love... because nothing kills your holiday sales quite like these common mistakes.

Inside this episode:

• The one thing that makes or breaks your holiday offer

• Why a super popular holiday promo might actually be hurting your sales

• The biggest mistake I still see even seasoned sellers make during a launch

• What to remember when you’re worried about emailing “too much”

• The move you need to make before December 14th

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http://ecommercebadassery.com/holidaypodcast

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http://ecommercebadassery.com/352

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Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

We’re pressing pause on the holiday hustle this week for something a little different — and honestly, really important.

I’m running a quick, anonymous survey called the Product Biz Pulse Check to get a read on what’s working (and what’s not) for product-based business owners right now. The goal? To spot patterns between those who are thriving and those who are struggling — so we can all focus on what truly matters in 2026.

It’ll only take about 5 minutes, and I'll be sharing the results in early December!

Take the survey here: https://ecommercebadassery.com/pulse

http://ecommercebadassery.com/holidaypodcast

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Let's Connect

Website: http://ecommercebadassery.com

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

In this episode, I’m walking you through the essential segments every eCommerce business should consider using during the busiest shopping season of the year. Whether you’re prepping for Black Friday or planning a last-minute holiday push, this is one strategy you can’t afford to overlook.

Inside this episode:

• The must-have Q4 segments that set you up for success

• How to get your subscribers to actually pay attention

• A fresh perspective that might just flip your current strategy on its head

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http://ecommercebadassery.com/holidaypodcast

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http://ecommercebadassery.com/350

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Don’t Tap Out After Cyber Monday — Your December Sales Strategy

Black Friday might get all the hype, but if you're ghosting your customers after Cyber Monday, you're leaving serious money on the table. December isn't the time to wind down... it's time to step up.

In this episode, I'm sharing the easy post-BFCM strategies to maximize your sales through the rest of Q4.

• The one date in December that can make or break your sales

• A simple email strategy that’s impossible to ignore

• The secret weapon for last-minute shoppers

• A sneaky way to stay visible without annoying your audience

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http://ecommercebadassery.com/holidaypodcast

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http://ecommercebadassery.com/349

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Klaviyo Just Launched Customer Hub: Is It Worth It for Your eCommerce Store?

Klaviyo just quietly rolled out a brand-new tool called Customer Hub, and it might be the next big thing for your eCommerce biz… or just another shiny object. Either way, it deserves a closer look.

In this episode, we’re breaking it all down—from the good, the bad, and the meh. I’m laying out what Customer Hub actually is, how it works, and whether it’s a smart addition to your tech stack… or just another distraction.

What you’ll learn:

• What Klaviyo’s Customer Hub actually does and how it compares to Shopify’s native tools

• Who this new feature is actually good for (and who should skip it)

• Why I’m not 100% sold on it, even though it’s kinda cool

• The pros, the cons, and the sneaky AF launch strategy

• What features are missing and why that matters

• How to know if your customers will even use it

• My fave alternatives and how to test before you commit

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http://ecommercebadassery.com/348

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

You’ve got a million things on your Q4 to-do list… but how many of those things actually matter?

This week, I’m breaking down a few of the most common holiday strategies floating around the eCommerce world — and whether they’re actually worth your time and energy.

If you’re feeling the pressure to do all the things but secretly wondering, “Do I really need to do this too?” — this episode is for you.

Because while Q4 is definitely the season to show up and sell… it doesn’t mean you have to run yourself ragged to get results.

What you’ll Cover:

• The popular Q4 strategy you don’t have to follow (even if everyone else is doing it)

• How to make your current product lineup work harder — without adding anything new

• What most people get wrong about social media during the holidays

• The real reason your promos might be flopping — and what to do instead

• The one thing that matters more than any fancy strategy this season

Get the Holiday Podcast Playlist

https://ecommercebadassery.com/holidaypodcast

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http://ecommercebadassery.com/347

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Ready to capitalize on the biggest shopping season of the year? You put so much time, energy, and effort into bringing traffic to your website, let's make sure it's optimized to create a great shopping experience optimized for conversion.

In this episode, we're exploring 6 website updates you should make to optimize it for Q4 sales.

What you’ll Cover:

• The #1 strategy most shop owners forget to set up before Q4 (and why it’s costing you)

• What McDonald’s can teach you about making more money from every order

• A simple way to get on your customers’ nice list and boost your SEO at the same time

• The sneaky collection mistake that’s quietly killing your conversions

• One tiny tweak to your nav bar that could completely change how customers shop your site

• Why your homepage might be turning shoppers away (and how to fix it fast)

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http://ecommercebadassery.com/346

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Ready to tackle Q4 with clarity, strategy, and badass energy? This week, I’m answering your most-asked Q4 marketing questions.

I tapped into my email list to uncover your hot-button questions around marketing for Q4. In this episode, we dive into whether shoppers will actually be spending, how to handle Black Friday without selling out your values, structuring your promotion timeline, keeping momentum post-holidays, and sustaining sanity when burnout hits.

We're Talking:

• The real scoop on holiday spending trends

• How to do Black Friday on YOUR terms

• A no‑frills campaign timeline

• How to ride the holiday momentum into the new year

• Real-deal advice for when life just sucks and Q4 feels impossible

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Full Show Notes

https://ecommercebadassery.com/345

More Holiday Podcast Episodes

https://ecommercebadassery.com/holidaypodcast

Gift Guide Glow-Up

https://ecommercebadassery.com/glowup

Holiday Content Bundle

https://ecommercebadassery.com/holiday-content

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Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

https://ecommercebadassery.com/membership

https://ecommercebadassery.com/programs

_______

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

_______

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683