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eCommerce Badassery

eCommerce Badassery

By: Jessica Totillo Coster
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About this listen

 Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS? Check out Jessica’s courses and programs at eCommerceBadassery.com, including: - Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.Copyright eCommerce Badassery All rights reserved. Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • 337. Need Fresh Marketing Ideas? Here’s Where I’m Finding Them

    337. Need Fresh Marketing Ideas? Here’s Where I’m Finding Them
    Jul 15 2025

    Wondering which marketing tactics are actually worth your time this summer? In this episode, I’m breaking down the upcoming One Thing Summit—a 3-day online event packed with actionable workshops—and sharing exactly which presentations I think will be most valuable for product-based business owners.

    From repurposing Reels into endless content, to writing ridiculously good headlines, to using brain-based strategies to boost your email clicks, these are the sessions I’ll be prioritizing (and recommending you do too).

    Whether you’re looking to grow your email list without social media, tell better stories that sell, or finally figure out why your graphics feel “off,” there’s something here to help you beat the summer slump and keep your sales rolling.

    Grab your free ticket here:

    https://ecommercebadassery.com/onething

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    Links Mentioned

    AI Brand Brief

    https://ecommercebadassery.com/brandbrief/

    Content Badassery

    https://ecommercebadassery.com/content-badassery

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    Learn With Me

    Work with Me 1:1

    https://ecommercebadassery.com/ecommerce-help/

    https://ecommercebadassery.com/email-marketing/

    Courses & Membership

    https://ecommercebadassery.com/membership

    https://ecommercebadassery.com/programs

    _______

    Let's Connect

    Website: http://ecommercebadassery.com

    Instagram: http://instagram.com/ecommercebadassery

    Membership: http://ecommercebadassery.com/membership

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    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
    Show More Show Less
    12 mins
  • 336. U.S. Policy Changes: What Global Sellers and Self-Employed Businesses Need to Know

    336. U.S. Policy Changes: What Global Sellers and Self-Employed Businesses Need to Know
    Jul 8 2025

    HR1, aka “The Big Beautiful Bill,” is now the law of the land...and it’s about to shake things up.

    From ending the de minimis exemption on imports to looming tariff hikes and rising health insurance premiums, these changes will hit global sellers with US customers, US-based brands, and everyday citizens alike.

    In this episode, I’m breaking down what’s locked in, what’s still up in the air, and exactly when you’ll start feeling the impact, so you can plan ahead instead of scrambling later.

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    Full Episode Show Notes

    http://ecommercebadassery.com/336

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    Learn With Me

    Work with Me 1:1

    https://ecommercebadassery.com/ecommerce-help/

    https://ecommercebadassery.com/email-marketing/

    Courses & Membership

    https://ecommercebadassery.com/membership

    https://ecommercebadassery.com/programs

    _______

    Let's Connect

    Website: http://ecommercebadassery.com

    Instagram: http://instagram.com/ecommercebadassery

    Membership: http://ecommercebadassery.com/membership

    _______

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
    Show More Show Less
    14 mins
  • 335. Is AI the Future of Marketing? Winning Customer Trust in the Age of Automation

    335. Is AI the Future of Marketing? Winning Customer Trust in the Age of Automation
    Jul 1 2025

    Is AI the beginning of the end for authentic businesses... or the biggest opportunity you’ve had in years?

    In this episode, we’re digging into the rapid rise of AI, what big brands like Shopify and Duolingo are getting wrong, and why consumers are already feeling burned out by AI overload.

    You’ll learn how to leverage AI tools without losing the personal connection you have with your customers.

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    Full Episode Show Notes

    http://ecommercebadassery.com/335

    _______

    Learn With Me

    Work with Me 1:1

    https://ecommercebadassery.com/ecommerce-help/

    https://ecommercebadassery.com/email-marketing/

    Courses & Membership

    https://ecommercebadassery.com/membership

    https://ecommercebadassery.com/programs

    _______

    Let's Connect

    Website: http://ecommercebadassery.com

    Instagram: http://instagram.com/ecommercebadassery

    Membership: http://ecommercebadassery.com/membership

    _______

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
    Show More Show Less
    19 mins

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