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eCommerce Badassery

eCommerce Badassery

By: Jessica Totillo Coster
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Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS? Check out Jessica’s courses and programs at eCommerceBadassery.com, including: - Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.Copyright eCommerce Badassery All rights reserved. Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • 357. Shopify Editions: Winter 2026 Platform Updates
    Dec 16 2025

    Shopify has officially released its Winter 2026 Editions update, and in this episode of the eCommerce Badassery Podcast, we're breaking down everything you need to know. From major AI innovations to new Shopify apps and backend tools that can transform your store’s performance, this is your complete, no-fluff guide to the latest Shopify updates for eCommerce businesses.

    The Winter 2026 Shopify Editions is being called the "AI Renaissance," and for good reason. The platform has doubled down on artificial intelligence with upgrades to Shopify Sidekick, the rollout of Sidekick Skills, app-building capabilities, and more. But with so many shiny new tools, how do you know what’s actually worth your time?

    Tune in to hear my honest thoughts, and practical takeaways on which updates you should explore, which to avoid, and how to strategically implement these features into your eCommerce store.

    What We Cover:

    • The Sidekick feature that’s actually worth your time (hint: it’s not app building)
    • How to use AI to automate your customer workflows—without breaking your brain
    • What agentic storefronts could mean for showing up in AI-powered search
    • The AI-optimized “knowledge base” you didn’t know you needed
    • A few low-key Shopify updates that’ll make your daily ops smoother

    Key Takeaway: Some of these are just shiny objects and you should probably ignore them. Focus on the features that solve real problems in your business—and ignore the rest. Get strategic, not distracted.

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    Full Episode Show Notes

    http://ecommercebadassery.com/357

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    Learn With Me

    Work with Me 1:1

    https://ecommercebadassery.com/ecommerce-help/

    https://ecommercebadassery.com/email-marketing/

    Courses & Membership

    https://ecommercebadassery.com/membership

    https://ecommercebadassery.com/programs

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    Let's Connect

    Website: http://ecommercebadassery.com

    Instagram: http://instagram.com/ecommercebadassery

    Membership: http://ecommercebadassery.com/membership

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    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

    Show More Show Less
    27 mins
  • 356. Auditing Your Email Marketing Strategy + Results
    Dec 9 2025

    Are You Ignoring THIS Major Revenue Driver in Your Biz?

    It's time to get real about your email marketing strategy.

    Even if you think it’s doing fine… when was the last time you actually looked under the hood? If your answer is “uh, it’s been a minute”—don’t worry, you’re not alone. That’s exactly why I’m bringing back this popular episode for our year-end recap series.

    In this episode, I walk you through how to do a full-on review of your email marketing—what numbers to track, how to interpret them, and where to focus next. Because yes, email should be makin’ you money on autopilot… but only if it’s actually optimized to do that.

    From dialing in your campaign strategy to auditing your automations, this episode is packed with practical steps you can take to tighten up your email game before the new year.

    👉 Whether you’ve got your automations on lock or you haven’t looked at your flows since 2021… this episode is your kick-in-the-butt reminder to make email a priority again.

    What We'll Cover:

    • How to tell if your email revenue is healthy (or hiding problems)

    • The right balance between campaigns and automations—and what it says about your biz

    • What to look for when reviewing campaigns (hint: not just the promos)

    • The #1 mistake biz owners make when analyzing automations

    • What to update in your flows beyond just the data (spoiler: branding matters too)

    • A better metric than “revenue per recipient” to measure performance

    • Where to start if you feel overwhelmed by all the email “shoulds”

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    Full Episode Show Notes

    http://ecommercebadassery.com/356

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    Let's Connect

    Website: http://ecommercebadassery.com

    Instagram: http://instagram.com/ecommercebadassery

    Membership: http://ecommercebadassery.com/membership

    _______

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

    Show More Show Less
    20 mins
  • 355. How to Maximize Your eCommerce Sales in December
    Dec 2 2025

    Just because BFCM is over doesn’t mean the holiday shopping season is. In fact, over HALF of holiday shoppers still have gifts to buy. So if you’re already winding down your promos and marketing... pump the brakes, my friend. There is STILL time to make more money this season—and this episode is your game plan.

    I’m walking you through 5 powerful strategies to capture those last-minute buyers and keep the revenue rolling in well past Christmas. Whether you're running solo or have a full team, there are ideas in here you can implement TODAY to bring in more sales.

    Think specialized email campaigns, cross-sells, gift card promos, and tapping into your local market. We’re getting scrappy and strategic to finish Q4 strong.

    Listen in and get the motivation and tactics you need to keep showing up and selling. There’s still so much potential left in this season.

    What We'll Cover:

    • The one thing you MUST do, even if you ignore everything else

    • How to increase AOV without discounting

    • Smart email strategies to drive repeat buys

    • How to attract last-minute shoppers

    • Creative ways to promote gift cards

    • What to do AFTER Christmas to keep making sales

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    Holiday Podcast Episodes & Resources

    http://ecommercebadassery.com/holidaypodcast

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    Full Episode Show Notes

    http://ecommercebadassery.com/355

    _______

    Let's Connect

    Website: http://ecommercebadassery.com

    Instagram: http://instagram.com/ecommercebadassery

    Membership: http://ecommercebadassery.com/membership

    _______

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

    Show More Show Less
    15 mins
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