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eCommerce Badassery

eCommerce Badassery

By: Jessica Totillo Coster
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About this listen

 Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS? Check out Jessica’s courses and programs at eCommerceBadassery.com, including: - Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.Copyright eCommerce Badassery All rights reserved. Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • 352. 5 Mistakes to Avoid in Your eCommerce Holiday Marketing

    352. 5 Mistakes to Avoid in Your eCommerce Holiday Marketing
    Nov 4 2025

    Apparently, humans are more motivated to avoid pain than they are to chase pleasure. So instead of giving you a sparkly, motivational pep talk for Q4, I’m flipping the script and hitting you with a little tough love... because nothing kills your holiday sales quite like these common mistakes.

    Inside this episode:

    • The one thing that makes or breaks your holiday offer

    • Why a super popular holiday promo might actually be hurting your sales

    • The biggest mistake I still see even seasoned sellers make during a launch

    • What to remember when you’re worried about emailing “too much”

    • The move you need to make before December 14th

    _______

    Holiday Podcast Episodes & Resources

    http://ecommercebadassery.com/holidaypodcast

    _______

    Full Episode Show Notes

    http://ecommercebadassery.com/352

    _______

    Let's Connect

    Website: http://ecommercebadassery.com

    Instagram: http://instagram.com/ecommercebadassery

    Membership: http://ecommercebadassery.com/membership

    _______

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
    Show More Show Less
    11 mins
  • BONUS: Product-Based Biz Pulse Check

    BONUS: Product-Based Biz Pulse Check
    Oct 28 2025

    We’re pressing pause on the holiday hustle this week for something a little different — and honestly, really important.

    I’m running a quick, anonymous survey called the Product Biz Pulse Check to get a read on what’s working (and what’s not) for product-based business owners right now. The goal? To spot patterns between those who are thriving and those who are struggling — so we can all focus on what truly matters in 2026.

    It’ll only take about 5 minutes, and I'll be sharing the results in early December!

    Take the survey here: https://ecommercebadassery.com/pulse

    Holiday Podcast Episodes & Resources

    http://ecommercebadassery.com/holidaypodcast

    _______

    Let's Connect

    Website: http://ecommercebadassery.com

    Membership: http://ecommercebadassery.com/membership

    _______

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
    Show More Show Less
    2 mins
  • 350. Must-Have eCommerce Email Segments for Q4

    350. Must-Have eCommerce Email Segments for Q4
    Oct 14 2025

    In this episode, I’m walking you through the essential segments every eCommerce business should consider using during the busiest shopping season of the year. Whether you’re prepping for Black Friday or planning a last-minute holiday push, this is one strategy you can’t afford to overlook.

    Inside this episode:

    • The must-have Q4 segments that set you up for success

    • How to get your subscribers to actually pay attention

    • A fresh perspective that might just flip your current strategy on its head

    _______

    Holiday Podcast Episodes & Resources

    http://ecommercebadassery.com/holidaypodcast

    _______

    Full Episode Show Notes

    http://ecommercebadassery.com/350

    _______

    Let's Connect

    Website: http://ecommercebadassery.com

    Instagram: http://instagram.com/ecommercebadassery

    Membership: http://ecommercebadassery.com/membership

    _______

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy
    Show More Show Less
    16 mins
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