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In this episode, I walk you through the 20-Point Marketing Checklist—a proven framework I’ve used with thousands of entrepreneurs to help them consistently hit $20,000+ months. This isn’t fluff. If you answer “yes” to all 20 points, you should be well past the 20K/month threshold.

💡 What You’ll Learn:

• How to define and position your core offer for maximum clarity
• Why documenting your ideal client avatar actually drives better messaging
• The must-have marketing systems that top earners never skip
• How to drive traffic, capture leads, nurture them—and close more sales

✅ The 20-Point Marketing Checklist Highlights:

• ✔️ Clear core offer with unique positioning
• ✔️ Documented ideal client avatar used in messaging
• ✔️ Running consistent traffic to lead magnets or landing pages
• ✔️ Complete funnel (lead magnet, nurture, sales CTA)
• ✔️ Weekly collection + use of client testimonials
• ✔️ Email marketing strategy: broadcasts + sequences
• ✔️ Posting 2+ authority-building pieces of content weekly
• ✔️ Content strategy aligned with awareness, trust & conversion
• ✔️ Promoting case studies + client success stories regularly
• ✔️ Repurposing your best content across platforms
• ✔️ Simple SEO approach: blogs, podcast notes, or optimized posts
• ✔️ Guest podcasting or local networking monthly
• ✔️ Tracking marketing KPIs weekly (CPL, CTR, opt-ins, etc.)
• ✔️ Sales page passes the “grunt test” in under 3 seconds
• ✔️ Clear CTAs on weekly content
• ✔️ Use of urgency and offer stacking during promos
• ✔️ Testing new lead magnets or hooks every 90 days
• ✔️ One automated evergreen funnel running at all times
• ✔️ 90-day marketing calendar mapped ahead of time

📌 Real Talk:

• Consistency beats complexity. Most people fail because they stop doing the basics.
• If your marketing is reactionary, your revenue will be unpredictable.
• Doing all 20 isn’t easy—but it is simple. And it works.

⏱️ Chapters:

• 00:00 The $20K/Month Framework Intro
• 01:05 Core Offer, Positioning & Differentiation
• 03:20 Ideal Client Avatar & Brand Messaging
• 05:10 Funnels, Lead Magnets & Nurture Sequences
• 07:15 Testimonials, Email Strategy & Weekly Content
• 09:30 KPIs, SEO, Sales Pages & Calls to Action
• 11:50 Automation, Planning & Final Thoughts

Ready to hit consistent $20K+ months? Use this checklist as your weekly audit. Check the boxes, refine as you go, and stay consistent.

Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Get my book: https://bit.ly/killingcomfort

#marketingchecklist #entrepreneurmindset #20kmonths #leadgeneration #funnels #emailmarketing #betterhumanbusiness

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In this episode, I break down how to delegate effectively using a clear quadrant-based decision matrix. Whether you’re leading a team of one or many, learning how to delegate the right way will help you scale faster, lead better, and stop being the bottleneck.

Listen in as I explain the four types of tasks you should evaluate, when to delegate them, and how to do it without sabotaging your results.

💡 The Delegation Matrix:

• Unique & High-Value: These stay on your plate (e.g., personal content creation).
• Unique & Low-Value: Delegate if they don’t drive big results—even if you’re good at them.
• General & High-Value: Delegate with training and oversight (e.g., scheduling email marketing).
• General & Low-Value: Always delegate (e.g., calendar tasks, admin work).

🚫 5 Delegation Mistakes to Avoid:

• Skipping the “why”—explain the purpose of the task.
• Neglecting training or setting clear standards.
• Starting with high-value tasks too soon.
• Failing to follow up with your team.
• Being afraid to hold people accountable.

✅ 5 Delegation Must-Do’s:

• Empower your team with autonomy and support.
• Challenge them to learn and solve problems.
• Give feedback AND praise—be specific and sincere.
• Encourage self-critique to build a growth culture.
• Provide a clear path for growth and long-term vision.

📌 Real Talk:

• Delegation doesn’t mean dumping tasks you hate—it means building a team that runs without you.
• If you want leverage in your business, you must master delegation.
• It’s not easy—but it’s one of the highest ROI skills an entrepreneur can develop.

⏱️ Chapters:

• 00:00 Why Your Business Won’t Grow Without Delegation
• 00:35 The Delegation Matrix Explained
• 01:20 Unique & High-Value Tasks
• 02:05 Unique but Low-Value Tasks
• 03:10 General & High-Value Tasks
• 04:00 General & Low-Value Tasks
• 05:00 5 Mistakes You’re Making with Delegation
• 09:10 5 Things You MUST Do to Delegate Well
• 12:00 Why This Is a Lifelong Leadership Skill

Want to build a business that runs without you? This episode gives you the roadmap to start delegating effectively and becoming the leader your business needs.

Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Get my book: https://bit.ly/killingcomfort

#delegateeffectively #entrepreneurleadership #teammanagement #scaleyourbusiness #betterhumanbusiness

My go-to strategy for eliminating overwhelm, crushing your quarterly goals, and actually staying focused. If you struggle to execute consistently or feel lost in your day-to-day, this single sheet of paper will change everything.

👉 Download the 1330 Template: https://better.biz/systems/1330

• 1 Goal: What you want to accomplish this quarter (e.g., revenue, growth, results).
• 3 Strategies: The major pillars that support the goal.
• 3 Tactics per Strategy: Concrete actions that support each strategy.
• 0 Excuses: You now have your roadmap — go execute it.

• Top Half (Quarterly): Set your one main business goal, define your 3 strategies, and list 3 tactical actions under each strategy. Make your goal SMART: Specific, Measurable, Attainable, Realistic, Time-bound.
• Bottom Half (Monthly): Choose 1 tactic from each strategy and turn those into your 3 business goals for the month.
• Assign By Who and By When for each monthly goal to ensure clarity and delegation.

• Plan only one week at a time — life happens. If you overplan, you’ll abandon the whole thing.
• Each week, choose the specific tasks needed to achieve your monthly goals.
• Focus on momentum — completing even 30% of this plan is better than no plan at all.

• Set 3 personal process goals for the month (not outcome goals).
• Examples: “Train 5x per week” instead of “Get in shape,” or “1 date night per week” instead of “Be a better spouse.”
• Track weekly progress toward those personal goals just like you would in business.

• Triple-your-business goals sound cool, but they’re not realistic for every quarter. Go small and specific so you can build momentum.
• The biggest reason you feel unfocused isn’t ADHD — it’s that your goals suck or your plan sucks.
• This tool fixes both. One page, full clarity.

• 00:00 Why you can’t focus
• 00:22 The 1330: 1 goal, 3 strategies, 3 tactics, 0 excuses
• 01:05 Structuring your quarterly plan
• 02:00 Building SMART strategies
• 02:55 Aligning tactics to your strategy
• 04:00 Monthly goals: strategy-linked execution
• 05:10 The “by who, by when” rule
• 06:00 Weekly tactics: only plan one week at a time
• 07:00 Setting personal process goals
• 08:00 Why you need small, measurable actions
• 08:45 How the 1330 builds unstoppable momentum

Get it from the episode description and get started today. Make this the quarter you finally gain traction and stop spinning your wheels.

Instagram: @jerred.moon
My site: https://better.biz
Get my book: https://bit.ly/killingcomfort

#entrepreneurstrategy #planningtool #focusframework #1330system #businessproductivity #betterhumanbusiness

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Still watching your dreams turn into years?

In this episode, I’m laying down the hard truth: you’re probably self-sabotaging. I share the 7 things you need to quit right now—from alcohol to entitlement—if you want your life and business to move forward. This is a no-excuses episode that will light a fire under you.

Here’s what I cover:

• Why alcohol is quietly slowing you down more than you know
• The late nights and sleeping in that wreck your next day’s performance
• Why skipping workouts, putting yourself last, and feeling “deserving” are sabotaging your goals
• Why knowing is never enough—it’s doing that counts

🚫 7 Things to Quit Today:

1. Quit drinking alcohol: It crushes your sleep and wrecks your next day’s clarity and drive. Not worth it.
2. Quit staying up late: You need real rest. This isn’t college. Stop walking into your day tired.
3. Quit skipping workouts: They’re more important than anything else on your to-do list. Make them non-negotiable.
4. Quit putting yourself last: Martyrdom helps no one. Take care of yourself so you can take care of everyone else better.
5. Quit sleeping in: Even 30 minutes earlier could change your life. If that’s too hard, maybe you need different goals.
6. Quit thinking you “deserve” anything: You deserve nothing. You earn everything.
7. Quit pretending you know: Knowing isn’t doing. If you really knew, you’d already be doing it.

🔥 Hard Truth: Stop slowing down and stop sabotaging yourself. The only way through is to try harder. Kill the excuses, kill the self-sabotage, and actually start doing the things that matter.

⏱️ Chapters:

• 00:00 Self-Sabotage: Watching Your Dreams Turn into Years
• 00:33 Quit Drinking Alcohol
• 02:00 Quit Staying Up Late
• 02:54 Quit Skipping Workouts
• 03:30 Quit Putting Yourself Last
• 04:23 Quit Sleeping In
• 05:10 Quit Thinking You Deserve Something
• 05:57 Quit Pretending You Know
• 06:42 Final Challenge: Try Harder, Stop Slowing Down

Want to stop watching your life crawl by? This is how. Quit these 7 things and finally give yourself the shot you say you want.

Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Get my book: https://bit.ly/killingcomfort

#selfdiscipline #stopselfsabotage #tryharder #betterhumanbusiness #entrepreneurship #lifebydesign

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Can’t stay consistent?

In this episode, I break down the two core strategies that keep me consistent—in business, fitness, marriage, and life. You’ll learn why big goals fail, why you keep stalling, and how to finally lock in the habits that build the life (and business) you want.

Here’s what I cover:

• Why there’s no “in-between” with your word: you’re either someone who does what you say you’ll do, or you’re not
• The real secret to consistency (it’s embarrassingly small)
• How to build systems for anything so your brain doesn’t have to get in the way

✅ The 2 Ways to Guarantee Consistency:

1. Go as small as humanly possible:
   • Post on social media once a week, not daily.
   • Start fitness at once a week for 15 minutes, not 6 days at an hour.
   • Focus on making $100 before worrying about a million.
   Prove it to yourself, then scale.
2. Turn everything into a system:
   • Remove your brain—set times, use workout apps, batch content creation.
   • Know exactly what you’ll do, when, and how.
   • Automate and delegate only after you’ve nailed it manually.

🔥 Real Talk: If you aren’t consistent, stop pretending you’re someone you’re not. Build yourself into the person who can handle it—brick by brick. That’s how skyscrapers are built, and that’s how your life’s work will be built too.

⏱️ Chapters:

• 00:00 You Either Do What You Say or You Don’t
• 01:12 Way #1: Go Tiny—How to Start Smaller Than You Think
• 04:25 Examples in Social Media, Fitness, and Making Money
• 07:30 Way #2: Build Systems So Your Brain Doesn’t Interfere
• 09:45 Automate & Scale Only After You’ve Proven It
• 10:35 Why Consistency Is Brick by Brick

Stop hoping for big changes overnight. Build tiny consistent wins. Systematize. And stop letting your brain sabotage you. Try harder.

Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Get my book: https://bit.ly/killingcomfort

#consistency #habits #tryharder #betterhumanbusiness #entrepreneurship

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Struggling with self doubt?

In this episode, I break down four proven ways to eliminate self doubt so you can finally stop wondering if you’re capable—and just get moving. Whether you’re starting a business, launching content, or chasing any goal, self doubt is the silent killer of momentum. Here’s how to destroy it for good.

Here’s what I cover:

• Why you don’t have time for self doubt (seriously, it will steal years from you)
• The truth nobody talks about: no one else has it figured out either
• How pros keep improving while amateurs stall out
• Why getting real mentorship beats endless free YouTube and podcast hopping

🚀 The 4 Ways to Eliminate Self Doubt:

1. Do something—anything: Prove to yourself you can take action. Post one video, then three, then 300. Confidence comes from action, not thinking.
2. Know nobody has it figured out: Having met hundreds of successful people, including billionaires, I can tell you—nobody is truly dialed in. They’re all figuring it out as they go. So can you.
3. Adjust based on feedback: Look at your data, client input, metrics. Stop just checking boxes—improve through deliberate changes. That’s how you kill doubt and build real skill.
4. Learn from mentors & community: Free resources only go so far. You need coaching, accountability, and someone to say, “Try harder.” That’s how you shortcut decades of painful trial and error.

📖 A Closing from My Book, Killing Comfort:

I read a passage I wrote for people just like you battling self doubt. Bottom line? You can do this. It will feel awkward, forced, and maybe even painful. But it works. You can change your life—one uncomfortable push at a time.

⏱️ Chapters:

• 00:00 Why You Can’t Afford Self Doubt
• 01:00 #1: Action Proves Capability
• 02:32 #2: Nobody Has This Figured Out
• 04:07 #3: Adjust & Improve—Amateur vs. Pro
• 05:49 #4: Get Mentors & Stop Consuming for Free
• 07:35 A Reading from Killing Comfort

Stop wondering if you can do it. Get moving. Adjust. Invest in learning. Build proof. And kill the self doubt once and for all. Try harder.

Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Get my book: https://bit.ly/killingcomfort

#selfdoubt #entrepreneurmindset #killingcomfort #tryharder #betterhumanbusiness

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Want real financial freedom as an entrepreneur?

In this episode, I break down three essential rules that have helped me eliminate financial anxiety, avoid lifestyle creep, and build a moat around my family—so I can stay creative and take risks without stressing about money. If you want a clear path to entrepreneur-focused financial safety, this is it.

Here’s what I cover:

• How financial stress crushes creativity and business growth
• Why my main goal isn’t luxury—it’s a safety net for my family
• 3 simple (but not easy) financial rules that protect your business and future

✅ The 3 Rules for Entrepreneur Financial Freedom:

1. Do NOT finance luxury: If you can’t buy the Bentley in cash, don’t buy it. Financing luxury only increases stress and risk—and it’s not how wealthy people actually play the game.
2. Your net worth should be greater than your mortgage: Build a balance sheet where, if you liquidated your assets, you could wipe out your mortgage. It’s about more than money—it’s mental space to stay calm and creative.
3. Ensure your cash flow exceeds your debt payments: Whether through rentals, dividends, or your business—own income-producing assets that cover your total debt payments. Then your active income is all upside.

🚫 Avoid Lifestyle Creep:

• Don’t let growing income lock you into massive expenses. Too many entrepreneurs start pulling more out of their business, cutting crucial investments like marketing or mentorships, and end up stuck. Keep your business lean and growing.

⏱️ Chapters:

• 00:00 Why Financial Anxiety Crushes Entrepreneurs
• 03:15 Rule #1: Never Finance Luxury
• 09:45 Rule #2: Net Worth > Mortgage
• 16:20 Rule #3: Cash Flow Beats Debt
• 22:40 How Lifestyle Creep Strangles Growth
• 27:15 Build Your Financial Moat—Try Harder

The bottom line? These rules might take years to achieve (they did for me). But if you want to build a durable business and protect your family—while keeping your mind clear to create and grow—you’ll need to try harder and stick to them.

Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Get my book: https://bit.ly/killingcomfort

#entrepreneurfinance #financialfreedom #cashflow #avoidlifestylecreep #tryharder #betterhumanbusiness

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Is the fitness industry dying?

In this episode, I break down why the traditional large-scale fitness business model is on its last legs—and what the future looks like for fitness, health, and coaching professionals. Spoiler: it’s not about chasing huge audiences. It’s about niching down, building a small but engaged list, and working with people who value effort over easy buttons.

Here’s what I cover:

• Why Ozempic, TRT, AI meal plans, and easy buttons are killing mass market fitness
• Why the future isn’t about thousands of clients—it’s about 15 to 20 high-quality ones
• The critical shift from broad fitness niches (like kettlebells or CrossFit) to an “effort” niche
• How small, deeply engaged audiences are now more profitable than massive followings
• Why scalable might not be the future—and why that’s perfectly okay

🔥 The Big Shift:

• Easy buttons vs. effort: Most people will always choose the shortcut. Your future customers are the rare few who still value doing the work.
• Tiny, rich niches: A handful of dedicated clients can pay you more than thousands chasing fads.
• Keep it small, keep it engaged: A tight-knit, responsive email list beats a bloated, disengaged one every time.

✅ The New Playbook:

• Focus your content on actions and effort—not just tools or modalities.
• Build and nurture a small email list. Don’t grow for growth’s sake.
• Engage your list deeply. Create real relationships, get replies, solve actual problems.

⏱️ Chapters:

• 00:00 Why the Fitness Industry is Screwed
• 02:45 Easy Buttons: Ozempic, TRT & AI Programs
• 05:30 Why Big Fitness Models Are Dinosaurs
• 08:15 The Power of a Tiny Client Base
• 11:00 Niche by Effort, Not Just Modality
• 14:30 The Email List: Keep it Small & Engaged
• 17:45 Maybe It’s Not About “Scaling” After All

The bottom line? The future belongs to fitness and health pros who go deep, not wide—serving people willing to do hard things, building micro-communities, and thriving on high trust and real results. That’s how you outlast the wave of easy buttons. Try harder.

Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Get my book: https://bit.ly/killingcomfort

#fitnessbusiness #healthcoaching #nichemarketing #nosilverbullets #tryharder #betterhumanbusiness