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In this episode, I break down the Strike Zero Program—a simple and brutally effective way to get better at pull-ups, push-ups, sit-ups, squats, or any bodyweight exercise. This is the exact program that took me from struggling to do a single pull-up to being able to rep out 20+ strict reps consistently. It’s customizable, time-efficient, and built for busy entrepreneurs, parents, or anyone trying to stay fit while building a better life.

💡 Key Takeaways:

• The Strike Zero Program uses maximum effort sets until you “strike” through all reps down to zero.
• It tailors itself to your fitness level by bringing you to failure every set.
• Rest periods are short (about 60 seconds), making workouts efficient and effective.
• You can do it three times per week with a lower body move, upper body push, and upper body pull—or just pick one exercise when short on time.
• Momentum > perfection—one session, even short, builds consistency and results.

📌 Example Workout:

• Air Squats: 200 reps total
• Push-Ups: 100 reps total
• Pull-Ups: 50 reps total
• Do max reps → subtract from total → rest 60 sec → move to next exercise → repeat until you hit zero.

⏱️ Chapters:

• 00:00 Why Fitness Fuels Everything Else in Life
• 01:15 My Embarrassing Start with Pull-Ups
• 02:45 The Marine Who Showed Me the Way
• 04:10 The Origins of the Strike Zero Program
• 05:30 How the Program Works (Strike Down to Zero)
• 07:15 Weekly Programming & Variations
• 08:45 Quick Wins for Busy Entrepreneurs
• 09:40 Final Thoughts on Consistency & Momentum

Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Get my book: https://bit.ly/killingcomfort

#bodyweighttraining #strikezeroprogram #pullups #entrepreneurfitness #tryharder

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Does mindfulness really make you a better leader? A new study with nearly 20,000 participants says yes—leaders who practice mindfulness show stronger transformational and ethical leadership, healthier teams, and better performance. In this short episode, I’ll break down the research and give you three practical ways to build mindfulness into your leadership style.

💡 Key Takeaways:

• Mindfulness improves leadership styles (transformational, authentic, ethical).
• Teams led by mindful leaders have stronger relationships, higher well-being, and better performance.
• Mindfulness = sustained present attention + an open, curious, non-defensive stance.

🧭 Practical Applications:

• Notice before reacting: Pause before you respond to your team.
• Listen without planning a reply: Stay fully present in conversations.
• Pay attention: Put away distractions and give people your focus.

📌 Tools for Mindfulness:

• Breathwork practices (box breathing, WIM HOF, etc.)
• Meditation (5–20 minutes daily)
• Simple awareness: noticing thoughts and letting them pass

⏱️ Chapters:

• 00:00 Does mindfulness make you a better leader?
• 00:40 What the study revealed (20,000 participants)
• 01:30 Defining mindfulness in leadership
• 02:20 Three ways to practice mindful leadership
• 04:20 Final thoughts & practical tools

Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Get my book: https://bit.ly/killingcomfort

#mindfulleadership #entrepreneurship #betterhumanbusiness #tryharder

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In this episode, I break down why the boring habits you keep skipping are the very things that extend your life, grow your business, and keep you consistent. The trick? Simple reframes on your calendar that connect daily actions to your long-term goals. I’ll show you how to relabel tasks so they actually stick, and why attaching meaning (and a star rating) changes everything.

💡 Reframing Habits:

• Instead of “Workout” → call it Life Extension Modality (5⭐)
• Instead of “Sleep” → call it 24-Hour Recovery Cycle
• Instead of “Meal Prep” → call it Cellular Construction Project
• Instead of “Family Dinner” → call it Generational Alignment Hour

🧭 Why It Works:

• Each label connects the task to your future self—not just today.
• Adding a star rating (1-5) shows how aligned it is with your goals.
• You’ll stop skipping tasks when you realize what you’re really skipping.

📌 Real Talk:

• Success isn’t complicated—it’s boring. Eat well, train, read, repeat.
• Consistency beats excitement. The monotony is the point.
• Reframing habits helps you and your team understand the why.

⏱️ Chapters:

• 00:00 Why boring habits matter
• 01:20 The entrepreneur struggling with consistency
• 02:40 Reframing workouts as “Life Extension Modality”
• 04:10 Using star ratings for alignment
• 05:40 More reframes for sleep, food, family time
• 07:20 The monotony that actually builds mastery
• 08:30 Final takeaway: stick to the boring stuff

Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Get my book: https://bit.ly/killingcomfort

#habitreframes #consistency #betterhumanbusiness #tryharder #entrepreneurship

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There’s a massive trust recession happening right now for small business owners. Whether you’re online or brick and mortar, it doesn’t matter—people don’t trust you, so they’re not buying. In this episode, I break down what you can do to overcome this trust gap, build real authority, and start converting more customers.

We’re talking about going beyond polished “AI slop” and leaning back into real, raw, personal connection. Because at the end of the day, the businesses that win are the ones who can get people to truly know, like, and trust them.

💡 What You’ll Learn:

• Why polished content is failing (and raw content is back)
• How to differentiate yourself in an AI-saturated space
• The 3 things you must share if you want people to trust you
• How to build a behind-the-scenes strategy that works
• What really checks the “trust” box for customers today

🛠️ Practical Takeaways:

• Produce real content: Not AI fluff. Your competitive edge is authenticity.
• Get personal: Share your story, your why, your journey—not just the tactics.
• Show behind the scenes: Raw photos, short updates, and unpolished content can build faster trust than a glossy campaign.
• Anchor your presence: Make sure customers can Google you, see your site, and verify your credibility.

⏱️ Chapters

• 00:00 Why “Know–Like–Trust” Broke (and How to Fix It)
• 01:45 Personal > Polished: The Pendulum Swing Back
• 04:00 A No-AI (or AI-lite) Stance to Stand Out
• 06:10 Your 4-Pillar Weekly Content Plan
• 08:15 Proof Mechanics: Case Studies That Convert
• 10:00 Building Access & Responsiveness into Your Brand
• 11:30 Overcoming the Trust Recession with Real Content

📌 Real Talk:

• The trust gap is only getting wider—if you’re not producing content, you’re already behind.
• Customers are skeptical. They will research you, your brand, and your credibility before they buy.
• If you want to break through, you’ll need to get uncomfortable and share more of the real story behind your business.

Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Get my book: https://bit.ly/killingcomfort

#trustrecession #marketingstrategy #personalbranding #knowliketrust #betterhumanbusiness

Parental burnout is on the rise, and for entrepreneurs, the risk is even higher. In this episode, Jerred unpacks why success in business can never make up for failure at home and shares the “anti-burnout equation” built on four principles: relatedness, autonomy, competence, and need-crafting. You’ll learn how to protect your energy, keep family life strong, and avoid burning out as both a parent and an entrepreneur.

Want to keep customers engaged (even when it’s hard)? Join my newsletter for strategies that actually work: https://better.biz/newsletter

In this episode, I break down 4 studies with 1,600 participants that reveal a surprising truth: sometimes your customers need to suffer—but only in the right way. If you run a coaching, therapy, or experiential business, this lesson is critical for retention, referrals, and long-term results.

🧩 The Big Idea:
On the material side (watches, groceries, products), suffering = bad. But on the experiential side (fitness, PT, coaching), the right kind of struggle builds identity, loyalty, and transformation. Your job? Remove friction at the wrong moments, and lean into meaningful struggle at the right ones.

⚙️ 4 Rules for Customer “Suffering” Done Right:

• 1. Eliminate Friction in Material Touchpoints: Checkout, signup, onboarding, access to community. Audit your process every quarter with fresh eyes. Don’t let confusion kill the initial excitement.
• 2. Embed Meaningful Struggle in the Work: Reaffirm that the hard part is the point. Remind them they are becoming the type of person who can do hard things.
• 3. Frame Challenges as Growth: Ask powerful questions:
  • Who do you become once you finish this program?
  • How will this program be a meaningful part of your success story?
  • How will these lessons help you grow in other areas of life?
• 4. Anchor the Experience in Story: Keep weaving their answers back into future sessions. Help them connect the dots between effort, identity, and transformation.

💡 Why This Matters:
Anyone can generate a “perfect” program with AI. But you anchor people to the hard work, connect it to their story, and help them stick with it long enough to see results. That’s the difference between another PDF on their desktop and a life-changing experience.

⏱️ Chapters

• 00:00 The surprising role of “suffering” in customer success
• 01:15 Why it kills material sales but fuels experiential growth
• 02:30 The onboarding gap: don’t make this mistake
• 04:40 Rule #1: Eliminate friction in touchpoints
• 06:15 Rule #2: Embed meaningful struggle
• 07:45 Rule #3: Frame challenges as growth (3 key questions)
• 10:15 Rule #4: Anchor progress in story
• 11:45 Final takeaway: effort is the only thing you really sell

Takeaway:
Don’t hide from the hard parts. Eliminate the wrong kind of suffering, but lean into the right kind. Your clients will be more committed, more loyal, and more likely to succeed—because they’ll see themselves as the kind of person who does hard things.

Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Get my book: https://bit.ly/killingcomfort

#customerexperience #businessgrowth #coaching #onboarding #identityshift #tryharder #betterhumanbusiness

Want stronger, happier, more athletic kids? Get my weekly playbook for building lifelong fitness and motivation: https://better.biz/newsletter

In this episode, I share the 3 principles my wife and I used to raise athletic kids (7, 11, and 13) across football, track, soccer, and competitive dance. It wasn’t genetics—it was intentional. Use these to build skills, confidence, and a lifelong love of movement.

🏆 The 3 Principles

• Normalize fitness at home: Make movement part of the environment and schedule. Keep it playful first; structure comes later.
• Praise effort over outcomes: Reward hustle, practice habits, positioning, and resilience—not trophies or touchdowns.
• Let them choose: Guide, don’t push. Rotate sports, avoid early specialization, and watch for burnout.

🏠 How to “Normalize Fitness” (No Drill Sergeant Required)

• Make it visible: Garage/home gym, rings, med balls, jump ropes out and ready.
• Play first: Tag, “floor is lava,” relay races, obstacle courses. Keep sessions short and fun.
• Model it: Shift some workouts to when kids are awake so they see you train.
• Layer structure later: As interest grows, add simple strength/skill blocks (bench, KB swings, dance drills).

🎯 Effort > Outcome: Coaching Phrases that Build Grit

• “I noticed how hard you chased that play.”
• “Your practice effort all week put you in position for that goal.”
• “Loved your focus on the little details—do more of that.”

🧠 Autonomy Beats Burnout (Let Them Choose)

• Rotate seasons: Try multiple sports before committing.
• Check-in questions: “What feels fun right now?” “Want to try a different position/event?”
• Watch the load: Too many leagues/practices = fast burnout. Pull back early.

🔗 Why This Works (Self-Determination Theory)

• Autonomy: They pick the sport/activity.
• Competence: They see skills improve (strength, footwork, mobility).
• Relatedness: Family trains together; team/community support.

🛠️ Quick-Start Checklist

• Set a visible movement zone at home (2–3 simple tools).
• Schedule two 15–20 min family “play sessions” this week.
• Use only effort-based praise after practices/games.
• Ask your kid to choose next week’s activity—then back it.

⏱️ Chapters

• 00:00 Why it’s not genetics—it’s intentional
• 00:40 Principle 1: Normalize fitness at home
• 02:30 Play-first approach (tag, obstacles, short sessions)
• 03:30 Principle 2: Praise effort, not outcomes
• 04:40 What to say after games/practice
• 05:20 Principle 3: Let them choose (avoid early specialization)
• 06:35 Spotting & solving burnout
• 07:30 SDT link: autonomy • competence • relatedness
• 08:05 Quick-start checklist & wrap

Final Take: Build an environment where movement is normal, celebrate the grind, and honor their choices. Athleticism follows—and so does a lifelong love of fitness.

Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Get my book: https://bit.ly/killingcomfort

#parenting #athletickids #youthsports #motivation #selfdeterminationtheory #familyfitness #tryharder #betterhumanbusiness

Want to unlock real motivation (not the 10-second kind)? Join my newsletter for weekly, science-backed strategies: https://better.biz/newsletter

In this episode, I show you how to turn motivation on—using Self-Determination Theory (SDT)—so you stop relying on “just be disciplined” and start becoming the person who actually wants to do the hard things. After 15 years coaching military operators, entrepreneurs, and everyday folks, this is the simplest path I’ve found to sustained motivation.

💡 The Core Idea (1 Question):
What are you getting better at that you actually want to get better at, and who can you do it with?
Answer this and you’ll naturally trigger all three drivers of intrinsic motivation.

🔬 The 3 SDT Drivers (in plain English):

• Competence: You can see yourself improving a real skill.
• Autonomy: You chose the path (not “shoulds” forced on you).
• Relatedness: You’re doing it with/around people who get it.

🏋️ Fitness Example:
Goal: Better aerobic fitness. Hate running? Cool—choose kettlebells (autonomy). Train snatch/swing/TGU and track progress (competence). Join a KB group or invite friends (relatedness). Same fitness outcome, but now you want to do the work.

💼 Business Example:
Hate cold lunches but want more leads? Choose digital ads (autonomy). Learn/media-buying skills and measure CPL/ROAS (competence). Join a marketers’ community or hire a mentor (relatedness). You’ll execute longer and better.

🚀 5-Step Quick Start:

• Choose a path you’re genuinely curious about (autonomy).
• Define a skill ladder you can level up weekly (competence).
• Find your people (forum, mastermind, group chat) (relatedness).
• Track momentum: one metric you can improve each week.
• Review & adjust every 14 days—keep what pulls you in.

🧱 Common Traps to Avoid:

• Outsourcing autonomy: Doing things you hate because you “should.”
• No feedback loop: If you can’t see improvement, motivation dies.
• Going solo: Without community, friction wins.

⏱️ Chapters:

• 00:00 The problem with “just be disciplined”
• 00:35 Operators vs. civilians: the real gap I saw coaching
• 01:20 Self-Determination Theory (SDT) overview
• 02:05 The one question that unlocks motivation
• 02:40 Driver #1: Competence (get better at a skill)
• 03:05 Driver #2: Autonomy (you must choose it)
• 03:30 Driver #3: Relatedness (do it with others)
• 03:55 Fitness example: aerobic gains without running
• 05:20 Business example: more leads without face-to-face
• 06:45 5-step quick start to sustain motivation
• 07:45 Pitfalls and how to fix them fast
• 08:20 Final challenge: answer the question & act

Final Take: Motivation isn’t magic—it’s designed. Lock in autonomy, competence, and relatedness, and you’ll stop white-knuckling discipline and start wanting the work.

Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Get my book: https://bit.ly/killingcomfort

#motivation #selfdeterminationtheory #intrinsicmotivation #habitbuilding #discipline #entrepreneurship #fitnessmindset #betterhumanbusiness